What is the difference between content writing and copywriting? An in-depth look on both content writing and copywriting and why a website should feature both

Introduction Content writing and copywriting are two of the most important forms of writing when it comes to creating a website. Some marketers still consider the two to be synonyms, but they are actually different from each other and serve different purposes. Let’s take a look at what content writing is and how it differs …

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About Page Copywriting: The Do’s and Don’ts

Introduction Your “About Us” page is one of the most important pages on your website. It’s your chance to make a great first impression and tell your visitors who you are, what you do, and why they should care. However, writing an “About Us” page that actually accomplishes these goals is easier said than done. …

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