Content writing and copywriting are two of the most important forms of writing when it comes to creating a website. Some marketers still consider the two to be synonyms, but they are actually different from each other and serve different purposes. Let’s take a look at what content writing is and how it differs from copywriting so you can decide which ones you need to use where!
What is content writing?
Content writing is a process of creating content for your website that will show up in the search results and drive traffic to your page. It’s not sales oriented, so it’s different from copywriting. Content writing is typically used to attract visitors and build trust with them before they become customers. For example, if you have an eCommerce store selling clothes, then you would want to write blog posts explaining how certain clothing styles are trending this season or why certain colours go together well. The goal here is not to get people to purchase your products immediately; instead, it’s about providing helpful information that will make them more likely to do business with you later on down the road when they’re ready to buy something from you.
What is copywriting?
Copywriting is a form of marketing and communication. It’s the art of writing content that sells products or services, but it goes beyond just being an advertisement. Copywriters know how to write compelling headlines and subheads that capture audiences’ attention, as well as captivating body text that keeps them reading. They use various techniques to persuade readers to take action—whether it’s making a purchase, signing up for an email subscription list, or learning more about the product in question.
It’s also important for copywriters to understand what makes their audience tick: do they prefer bold statements or softer ones? Do they prefer short paragraphs or long ones? If you’re selling software, would they rather read about its features or its benefits? Would they rather have something funny thrown into the mix now and then (if so: what types of humour)? Your job will be easier if you can anticipate these questions beforehand so that when you sit down at your computer with pen in hand (or fingers on keyboard), all you need do is write!
Content writing vs copywriting: how to make sure your website has the right balance of both.
Content writing is all about creating content that will drive traffic to your website via the search results.
Copywriting is the process of creating content for a website that is designed to persuade the reader to take action like making an appointment or buying a product on the site.
Content writers focus more on providing users with value-added information than trying to convince them to buy something from their site (i.e., they focus on user experience).
Content writing and copywriting are two very different things, but there is no doubt that they both play an important role in the success of any website. While content writing focuses more on providing information about a topic or product, copywriting involves creating engaging content to persuade readers into buying something from you. Both types of content should be featured throughout your website so that visitors are always engaged with what they’re reading while browsing through pages filled with useful information!
Do you need help with your website content or copy? I’m an experienced content marketer, SEO writer and copywriter with more than ten years’ of experience. My expertise includes researching keyword phrases, writing SEO-optimized content, and generating conversions to ensure visitors become clients. Get in touch today for a free quote!
The article What is the difference between content writing and copywriting? An in-depth look on both content writing and copywriting and why a website should feature both first appeared on woosimon.com