{"id":29325,"date":"2022-10-14T08:39:03","date_gmt":"2022-10-14T07:39:03","guid":{"rendered":"https:\/\/woosimon.com\/?p=29325"},"modified":"2022-10-17T15:40:06","modified_gmt":"2022-10-17T14:40:06","slug":"about-page-copywriting-the-dos-and-donts","status":"publish","type":"post","link":"https:\/\/woosimon.com\/fr\/about-page-copywriting-the-dos-and-donts\/","title":{"rendered":"\u00c0 propos de la r\u00e9daction de pages\u00a0: les choses \u00e0 faire et \u00e0 ne pas faire"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Introduction<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Votre page \u00ab \u00c0 propos de nous \u00bb est l\u2019une des pages les plus importantes de votre site Web. C&#039;est votre chance de faire une bonne premi\u00e8re impression et de dire \u00e0 vos visiteurs qui vous \u00eates, ce que vous faites et pourquoi ils devraient s&#039;en soucier.<br><br>Cependant, r\u00e9diger une page \u00ab \u00c0 propos de nous \u00bb qui atteint r\u00e9ellement ces objectifs est plus facile \u00e0 dire qu&#039;\u00e0 faire. Beaucoup trop d\u2019entreprises cr\u00e9ent des pages \u00c0 propos de nous qui ne sont gu\u00e8re plus que des listes ennuyeuses de faits et de chiffres. D\u2019autres essaient d\u2019\u00eatre trop cr\u00e9atifs et finissent par para\u00eetre difficiles ou inauthentiques.<br><br>La bonne nouvelle est qu&#039;avec un peu de r\u00e9flexion et d&#039;efforts, vous pouvez cr\u00e9er une page \u00c0 propos de nous \u00e0 la fois informative et engageante. Dans cet article, je partagerai quelques conseils formidables sur ce qu&#039;il faut faire (et ce qu&#039;il ne faut pas faire) lors de la r\u00e9daction de votre page \u00c0 propos de nous.<\/p>\n\n\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-1  uagb-block-530b6dfa\"\n\t\t\t\t\tdata-scroll= \"1\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTable des mati\u00e8res\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap\">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#introduction\" class=\"uagb-toc-link__trigger\">Introduction<\/a><li class=\"uagb-toc__list\"><a href=\"#the-dos-of-about-page-copywriting\" class=\"uagb-toc-link__trigger\">Les choses \u00e0 faire en mati\u00e8re de r\u00e9daction de pages \u00c0 propos<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#keep-it-short-and-sweet\" class=\"uagb-toc-link__trigger\">Soyez bref et doux<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#use-persuasive-language\" class=\"uagb-toc-link__trigger\">Utilisez un langage persuasif<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#be-unique\" class=\"uagb-toc-link__trigger\">Soyez unique<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#use-first-person-pronouns\" class=\"uagb-toc-link__trigger\">Utilisez des pronoms \u00e0 la premi\u00e8re personne<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#tell-a-story\" class=\"uagb-toc-link__trigger\">Raconter une histoire<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#use-imagery\" class=\"uagb-toc-link__trigger\">Utiliser des images<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#use-testimonials\" class=\"uagb-toc-link__trigger\">Utiliser des t\u00e9moignages<\/a><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#the-donts-of-about-page-copywriting\" class=\"uagb-toc-link__trigger\">Les choses \u00e0 ne pas faire lors de la r\u00e9daction de pages \u00c0 propos<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#dont-be-boring\" class=\"uagb-toc-link__trigger\">Ne soyez pas ennuyeux<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#dont-include-too-much-information\" class=\"uagb-toc-link__trigger\">N&#039;incluez pas trop d&#039;informations<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#dont-make-it-all-about-you\" class=\"uagb-toc-link__trigger\">Ne faites pas que parler de vous<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#dont-use-jargon\" class=\"uagb-toc-link__trigger\">N&#039;utilisez pas de jargon<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#dont-be-afraid-to-show-personality\" class=\"uagb-toc-link__trigger\">N&#039;ayez pas peur de montrer votre personnalit\u00e9<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#dont-forget-the-call-to-action\" class=\"uagb-toc-link__trigger\">N&#039;oubliez pas l&#039;appel \u00e0 l&#039;action<\/a><\/li><\/ul><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#need-help-with-your-about-page\" class=\"uagb-toc-link__trigger\">Besoin d&#039;aide avec votre page \u00c0 propos\u00a0?<\/a><\/ul><\/ul><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Les choses \u00e0 faire lors de la r\u00e9daction de pages \u00c0 propos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous r\u00e9digez votre page \u00c0 propos, vous devez garder quelques \u00e9l\u00e9ments \u00e0 l&#039;esprit afin de vous assurer qu&#039;elle est efficace\u00a0:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Soyez bref et doux<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 propos de la r\u00e9daction de pages est un art et une science. Vous souhaitez aiguiser l&#039;app\u00e9tit des visiteurs de votre site Web sans divulguer trop d&#039;informations. Apr\u00e8s tout, vous souhaitez qu\u2019ils restent sur votre site Web et en apprennent davantage sur votre entreprise. Votre page \u00c0 propos doit \u00eatre br\u00e8ve et pr\u00e9cise. Lorsqu\u2019il s\u2019agit de compter les mots, moins c\u2019est d\u00e9finitivement plus. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Utilisez un langage persuasif<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Utilisez un langage persuasif qui incitera vos visiteurs \u00e0 rester et \u00e0 en apprendre davantage sur votre entreprise. Attention cependant \u00e0 \u00e9viter les clich\u00e9s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Soyez unique<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9marquez-vous de vos concurrents en partageant ce qui rend votre entreprise unique. Qu\u2019avez-vous \u00e0 offrir que personne d\u2019autre ne propose ?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Utilisez des pronoms \u00e0 la premi\u00e8re personne<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Utiliser des pronoms \u00e0 la premi\u00e8re personne comme \u00ab je \u00bb et \u00ab nous \u00bb sur votre page \u00c0 propos est parfaitement acceptable. En fait, c\u2019est g\u00e9n\u00e9ralement encourag\u00e9\u00a0! Apr\u00e8s tout, votre page \u00c0 propos concerne votre entreprise et les personnes qui la dirigent. En utilisant des pronoms \u00e0 la premi\u00e8re personne, vous pouvez montrer \u00e0 vos visiteurs qu\u2019il y a de vraies personnes derri\u00e8re votre marque.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Raconter une histoire<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La page \u00c0 propos est l\u2019une des pages les plus importantes de votre site Web. C&#039;est l&#039;occasion de raconter votre histoire, d&#039;instaurer la confiance et de vous d\u00e9marquer de la concurrence.<br><br>-Racontez votre histoire d&#039;une mani\u00e8re engageante et int\u00e9ressante<br>-Concentrez-vous sur les avantages que vous offrez, pas seulement sur les fonctionnalit\u00e9s<br>-Construisez la confiance en partageant vos informations d&#039;identification, vos t\u00e9moignages et vos r\u00e9compenses<br>-Utiliser un langage simple et compr\u00e9hensible par tous<br>-Assurez-vous que votre page \u00c0 propos est \u00e0 jour et pertinente<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Utiliser des images<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous r\u00e9digez votre page \u00c0 propos, il est important d\u2019utiliser des images pour aider \u00e0 dresser un tableau pour vos lecteurs. Les mots sont importants, mais les images peuvent \u00eatre encore plus puissantes pour transmettre le message que vous souhaitez transmettre \u00e0 propos de votre marque.<br><br>R\u00e9fl\u00e9chissez aux types d&#039;images qui vous aideront \u00e0 raconter votre histoire et \u00e0 transmettre le sentiment que vous souhaitez que vos lecteurs ressentent lorsqu&#039;ils pensent \u00e0 votre entreprise. Avez-vous des photos de produits qui pourraient \u00eatre utiles ? Existe-t-il des photos de style de vie qui correspondraient \u00e0 votre marque\u00a0? Qu\u2019en est-il des photos des coulisses de vous ou de votre \u00e9quipe en action\u00a0?<br><br>Inclure des images de haute qualit\u00e9 sur votre page \u00c0 propos peut \u00eatre un excellent moyen de communiquer avec vos lecteurs et de leur donner une meilleure id\u00e9e de qui vous \u00eates et de ce que vous faites. Assurez-vous simplement que les images que vous choisissez sont pertinentes et aident \u00e0 raconter votre histoire d&#039;une mani\u00e8re que les mots seuls ne pourraient pas suffire.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Utiliser des t\u00e9moignages<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un excellent moyen de cr\u00e9er une preuve sociale et d&#039;augmenter la confiance dans votre marque consiste \u00e0 utiliser des t\u00e9moignages sur votre page \u00c0 propos. Entendre directement d&#039;autres clients dire qu&#039;ils ont eu une exp\u00e9rience positive avec votre entreprise peut grandement contribuer \u00e0 convaincre quelqu&#039;un qui h\u00e9site.<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-12f3dde5 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-f96cd63d alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-image uagb-block-731a30ab wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/woosimon.com\/wp-content\/uploads\/2022\/09\/5-SEO-Writing-Tips-for-Wordpress-Pages-and-Posts.png \" src=\"https:\/\/woosimon.com\/wp-content\/uploads\/2022\/09\/5-SEO-Writing-Tips-for-Wordpress-Pages-and-Posts.png\" alt=\"\" class=\"uag-image-29283\" width=\"\" height=\"\" title=\"\" loading=\"lazy\" \/><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-70778d09 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Les choses \u00e0 ne pas faire lors de la r\u00e9daction de pages \u00c0 propos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nous avons donc examin\u00e9 les choses que vous devriez faire sur votre page \u00c0 propos. Il est maintenant temps de r\u00e9fl\u00e9chir \u00e0 quelques choses que vous devriez \u00e9viter de faire si vous voulez que votre page \u00c0 propos soit efficace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ne sois pas ennuyeux<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Je ne saurais trop insister sur ce point\u00a0: \u00e9vitez d&#039;\u00eatre ennuyeux \u00e0 tout prix\u00a0! Les pages ennuyeuses sont un moyen infaillible d\u2019inciter les visiteurs \u00e0 quitter votre site Web \u00e0 la recherche de quelque chose de plus int\u00e9ressant.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">N&#039;incluez pas trop d&#039;informations<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">N&#039;oubliez pas que vous voulez aiguiser l&#039;app\u00e9tit de vos visiteurs, pas leur donner une indigestion ! Trop d\u2019informations sur une page \u00c0 propos peuvent \u00eatre accablantes et rebutantes. Choisissez uniquement les informations les plus essentielles \u00e0 inclure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ne parle pas uniquement de toi<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019une des erreurs les plus courantes \u2013 et les plus nuisibles \u2013 que nous voyons les entreprises commettre sur leurs pages \u00c0 propos est de cr\u00e9er une page enti\u00e8rement consacr\u00e9e \u00e0 elles-m\u00eames. Les prospects ne se soucient pas de vous, de vos produits ou de vos services, du moins pas au d\u00e9but. Ils se soucient d&#039;eux-m\u00eames et de leurs besoins. Votre page \u00c0 propos doit \u00eatre ax\u00e9e sur les besoins des prospects et sur la mani\u00e8re dont vous les r\u00e9pondez, et non sur vous et votre entreprise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">N&#039;utilisez pas de jargon<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous r\u00e9digez un texte pour votre page \u00c0 propos, r\u00e9sistez \u00e0 l\u2019envie d\u2019utiliser du jargon ou des termes techniques. Votre objectif est de communiquer de mani\u00e8re claire et concise, dans un langage que votre public cible comprendra. Le jargon peut \u00eatre rebutant et inciter les clients potentiels \u00e0 quitter votre page sans en apprendre davantage sur votre entreprise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">N&#039;ayez pas peur de montrer votre personnalit\u00e9<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Votre page \u00c0 propos est l\u2019endroit id\u00e9al pour laisser transpara\u00eetre la personnalit\u00e9 de votre marque. Apr\u00e8s tout, le but d\u2019une page \u00c0 propos est de donner aux visiteurs une id\u00e9e de qui vous \u00eates et de ce que vous repr\u00e9sentez. N&#039;ayez donc pas peur d&#039;insuffler un peu du caract\u00e8re de votre entreprise dans la copie.<br><br>Un moyen simple d&#039;y parvenir est d&#039;utiliser des pronoms \u00e0 la premi\u00e8re personne comme \u00ab je \u00bb, \u00ab nous \u00bb et \u00ab nous \u00bb. Cela donne imm\u00e9diatement \u00e0 votre page \u00c0 propos un ton plus convivial et plus accessible. Et il invite subtilement les visiteurs \u00e0 s\u2019identifier \u00e0 votre marque.<br><br>Vous pouvez \u00e9galement injecter une certaine personnalit\u00e9 dans votre copie en utilisant un langage familier et des contractions comme \u00ab nous sommes \u00bb et \u00ab vous le ferez \u00bb. Cela contribue \u00e0 cr\u00e9er un ton plus conversationnel qui donnera aux visiteurs l&#039;impression qu&#039;ils apprennent \u00e0 vous conna\u00eetre plut\u00f4t que de lire une biographie d&#039;entreprise \u00e9touffante.<br><br>Bien s\u00fbr, vous ne voulez pas exag\u00e9rer avec la personnalit\u00e9 \u2013 apr\u00e8s tout, vous voulez toujours que votre page \u00c0 propos paraisse professionnelle et cr\u00e9dible. Trouvez donc un \u00e9quilibre entre montrer la personnalit\u00e9 de votre marque et maintenir un niveau de sophistication.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">N&#039;oubliez pas l&#039;appel \u00e0 l&#039;action<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Votre page \u00c0 propos n&#039;est pas compl\u00e8te sans un appel \u00e0 l&#039;action (CTA). Un CTA est une d\u00e9claration qui oblige votre lecteur \u00e0 entreprendre une sorte d&#039;action, et il doit \u00eatre inclus \u00e0 la fin de votre page \u00c0 propos.<br><br>Votre CTA pourrait \u00eatre quelque chose d&#039;aussi simple que \u00ab\u00a0Contactez-nous aujourd&#039;hui pour en savoir plus\u00a0!\u00a0\u00bb ou &quot;Visitez notre site Web pour voir notre travail.&quot; Quel que soit votre choix, assurez-vous qu&#039;il est clair, concis et facile \u00e0 suivre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Besoin d&#039;aide avec votre page \u00c0 propos\u00a0?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous rencontrez des difficult\u00e9s avec un aspect de votre page \u00c0 propos <a href=\"mailto:simon@woosimon.com\">envoie-moi juste un message<\/a>! Qu&#039;il s&#039;agisse de la conception de la page, de l&#039;aide \u00e0 la r\u00e9daction du texte ou de l&#039;ajout de CTA et de liens, je peux vous aider \u00e0 cr\u00e9er la page \u00c0 propos de nous parfaite.<\/p>","protected":false},"excerpt":{"rendered":"<p>Introduction Your &#8220;About Us&#8221; page is one of the most important pages on your website. It&#8217;s your chance to make a great first impression and tell your visitors who you are, what you do, and why they should care. However, writing an &#8220;About Us&#8221; page that actually accomplishes these goals is easier said than done. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[303],"tags":[327,326],"class_list":["post-29325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-basics","tag-content-creation","tag-copywriting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About Page Copywriting: The Do&#039;s and Don&#039;ts - WooSimon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woosimon.com\/fr\/about-page-copywriting-the-dos-and-donts\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Page Copywriting: The Do&#039;s and Don&#039;ts - WooSimon\" \/>\n<meta property=\"og:description\" content=\"Introduction Your &#8220;About Us&#8221; page is one of the most important pages on your website. 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