{"id":29298,"date":"2022-10-07T17:25:17","date_gmt":"2022-10-07T16:25:17","guid":{"rendered":"https:\/\/woosimon.com\/?p=29298"},"modified":"2022-10-07T17:25:21","modified_gmt":"2022-10-07T16:25:21","slug":"digital-marketing-funnels-what-are-they-and-why-do-you-need-one","status":"publish","type":"post","link":"https:\/\/woosimon.com\/fr\/digital-marketing-funnels-what-are-they-and-why-do-you-need-one\/","title":{"rendered":"Entonnoirs de marketing num\u00e9rique \u2013 Que sont-ils et pourquoi en avez-vous besoin ?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Cherchez-vous \u00e0 augmenter la port\u00e9e de votre marketing num\u00e9rique ? Un entonnoir de marketing num\u00e9rique peut \u00eatre un excellent moyen d\u2019y parvenir. Dans cet article, je vais vous expliquer ce qu&#039;est un entonnoir de marketing num\u00e9rique et pourquoi vous en avez besoin pour votre site Web.<\/p>\n\n\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-1  uagb-block-530b6dfa\"\n\t\t\t\t\tdata-scroll= \"1\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTable des mati\u00e8res\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap\">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#what-is-a-digital-marketing-funnel\" class=\"uagb-toc-link__trigger\">Qu&#039;est-ce qu&#039;un entonnoir de marketing num\u00e9rique ?<\/a><li class=\"uagb-toc__list\"><a href=\"#why-use-a-digital-marketing-funnel\" class=\"uagb-toc-link__trigger\">Pourquoi utiliser un entonnoir de marketing num\u00e9rique ?<\/a><li class=\"uagb-toc__list\"><a href=\"#how-to-optimize-your-digital-marketing-funnel-for-greater-conversions\" class=\"uagb-toc-link__trigger\">Comment optimiser votre entonnoir de marketing num\u00e9rique pour des conversions plus importantes<\/a><li class=\"uagb-toc__list\"><a href=\"#basic-conversion-funnel-overview\" class=\"uagb-toc-link__trigger\">Pr\u00e9sentation de l&#039;entonnoir de conversion de base<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#drive-traffic-to-website\" class=\"uagb-toc-link__trigger\">G\u00e9n\u00e9rer du trafic vers le site Web<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#optimize-landing-page-for-conversion\" class=\"uagb-toc-link__trigger\">Optimiser la page de destination pour la conversion<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#capture-email-with-a-lead-magnet\" class=\"uagb-toc-link__trigger\">Capturez des e-mails avec un Lead Magnet<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#introduce-your-brand\" class=\"uagb-toc-link__trigger\">Pr\u00e9sentez votre marque<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#nurture-the-relationship\" class=\"uagb-toc-link__trigger\">Nourrir la relation<\/a><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#common-mistakes-to-avoid-with-your-digital-marketing-funnel\" class=\"uagb-toc-link__trigger\">Erreurs courantes \u00e0 \u00e9viter avec votre entonnoir de marketing num\u00e9rique<\/a><li class=\"uagb-toc__list\"><a href=\"#conclusion\" class=\"uagb-toc-link__trigger\">Conclusion<\/a><\/ul><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Qu&#039;est-ce qu&#039;un entonnoir de marketing num\u00e9rique ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019entonnoir de marketing num\u00e9rique est un processus que les entreprises utilisent pour transformer des prospects en clients. Il s&#039;agit d&#039;un \u00e9l\u00e9ment n\u00e9cessaire \u00e0 toute strat\u00e9gie marketing r\u00e9ussie, car il aide les entreprises \u00e0 concentrer leurs efforts sur les acheteurs les plus probables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&#039;entonnoir fonctionne en r\u00e9duisant le bassin de clients potentiels \u00e0 chaque \u00e9tape du processus marketing, de la sensibilisation \u00e0 l&#039;achat. Au moment o\u00f9 un client atteint l\u2019\u00e9tape d\u2019achat, il doit avoir une compr\u00e9hension claire de ce dont il a besoin et pourquoi votre entreprise est la meilleure option.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cr\u00e9er un entonnoir de marketing num\u00e9rique peut sembler une t\u00e2che ardue, mais ce n&#039;est pas obligatoire. Avec un peu de planification et un peu de magie num\u00e9rique, vous pouvez cr\u00e9er un entonnoir qui transformera vos prospects en clients \u00e0 vie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi utiliser un entonnoir de marketing num\u00e9rique ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe de nombreuses raisons d\u2019utiliser un entonnoir de marketing num\u00e9rique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un entonnoir de marketing num\u00e9rique peut vous aider \u00e0\u00a0:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>G\u00e9n\u00e9rez des leads et construisez une audience<\/li><li>Convertir les prospects en clients ou clients<\/li><li>Augmenter la notori\u00e9t\u00e9 et la port\u00e9e de la marque<\/li><li>Boostez vos ventes et vos revenus<\/li><li>Augmenter l\u2019engagement et la connexion du public<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Comment optimiser votre entonnoir de marketing num\u00e9rique pour des conversions plus importantes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous n&#039;utilisez pas d\u00e9j\u00e0 un entonnoir de marketing num\u00e9rique, vous passez \u00e0 c\u00f4t\u00e9 de nombreux prospects et conversions potentiels. Un entonnoir de marketing num\u00e9rique est le processus que vous utilisez pour transformer les prospects en clients et les clients en acheteurs r\u00e9guliers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La premi\u00e8re \u00e9tape dans la cr\u00e9ation d\u2019un entonnoir de marketing num\u00e9rique consiste \u00e0 identifier votre public cible. Une fois que vous savez qui vous ciblez, vous pouvez cr\u00e9er du contenu qui r\u00e9pond \u00e0 leurs besoins et int\u00e9r\u00eats sp\u00e9cifiques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous avez cr\u00e9\u00e9 un contenu qui trouve un \u00e9cho aupr\u00e8s de votre public cible, il est temps de commencer \u00e0 en faire la promotion. Il existe plusieurs fa\u00e7ons de promouvoir votre contenu, mais l&#039;une des plus efficaces consiste \u00e0 <a href=\"https:\/\/woosimon.com\/fr\/how-to-write-content-for-your-website-that-will-rank-in-google\/\">optimisation des moteurs de recherche (SEO)<\/a>. Le r\u00e9f\u00e9rencement garantit que votre contenu appara\u00eet aussi haut que possible dans les r\u00e9sultats de recherche, ce qui le rend plus susceptible d&#039;\u00eatre vu par les prospects qui recherchent ce que vous avez \u00e0 offrir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un autre moyen efficace de promouvoir votre contenu consiste \u00e0 utiliser les r\u00e9seaux sociaux. Les plateformes de m\u00e9dias sociaux comme Twitter et Facebook sont d&#039;excellents endroits pour partager votre contenu et \u00e9tablir des relations avec des clients potentiels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous avez <a href=\"https:\/\/woosimon.com\/fr\/how-to-get-your-first-visitors-to-your-new-website\/\">g\u00e9n\u00e9r\u00e9 une bonne quantit\u00e9 de trafic vers votre site Web<\/a>, il est temps de commencer \u00e0 convertir ces visiteurs en prospects. Un formulaire de capture de leads est l\u2019un des meilleurs moyens de transformer les visiteurs en leads. Vous pouvez placer un formulaire sur votre site Web ou votre blog, ou utiliser un formulaire contextuel pour capturer des prospects lorsqu&#039;ils visitent d&#039;autres sites Web de votre secteur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Incitez les gens \u00e0 vous donner leur adresse e-mail en leur offrant un cadeau gratuit qui leur apportera une v\u00e9ritable valeur. Ce cadeau gratuit, alias un <a href=\"https:\/\/woosimon.com\/fr\/lead-magnets-what-they-are-and-why-you-need-them\/\">Aimant en plomb<\/a>, devrait faire penser au client potentiel \u00ab Wow, c&#039;\u00e9tait g\u00e9nial. S\u2019il s\u2019agit de la version freemium, le contenu payant doit valoir chaque centime ! \u00bb<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-12f3dde5 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-f96cd63d alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-image uagb-block-731a30ab wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/woosimon.com\/wp-content\/uploads\/2022\/09\/5-SEO-Writing-Tips-for-Wordpress-Pages-and-Posts.png \" src=\"https:\/\/woosimon.com\/wp-content\/uploads\/2022\/09\/5-SEO-Writing-Tips-for-Wordpress-Pages-and-Posts.png\" alt=\"\" class=\"uag-image-29283\" width=\"\" height=\"\" title=\"\" loading=\"lazy\" \/><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-70778d09 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous avez captur\u00e9 quelques prospects, il est temps de commencer \u00e0 les entretenir tout au long de votre processus de vente. Vous pouvez le faire en envoyant r\u00e9guli\u00e8rement des newsletters par courrier \u00e9lectronique et en configurant des s\u00e9quences de courrier \u00e9lectronique automatis\u00e9es qui fournissent des informations sur vos produits ou services au fil du temps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au fur et \u00e0 mesure que vous d\u00e9placez des clients potentiels tout au long de votre processus de vente, gardez un \u0153il sur vos taux de conversion afin de pouvoir continuer \u00e0 optimiser votre entonnoir pour de meilleurs r\u00e9sultats. Par <a href=\"https:\/\/woosimon.com\/fr\/what-is-ab-testing-and-how-do-i-do-it\/\">tester et peaufiner constamment<\/a> votre entonnoir de marketing num\u00e9rique, vous pourrez obtenir plus de conversions et conclure plus de ventes.<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Pr\u00e9sentation de l&#039;entonnoir de conversion de base<\/h2>\n\n\n\n<div class=\"wp-block-uagb-content-timeline uagb-timeline__outer-wrap uagb-block-9f390483-8572-4b71-993e-f8b707a6d9dd uagb-timeline__content-wrap uagb-timeline__center-block  uagb-timeline__arrow-center uagb-timeline\">\n<article class=\"wp-block-uagb-content-timeline-child uagb-timeline__field uagb-timeline-child-b1744908-7d87-4288-86a2-8834d2a9640a uagb-timeline__right\"><div class=\"uagb-timeline__marker out-view-uagb-timeline__icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M160 32V64H288V32C288 14.33 302.3 0 320 0C337.7 0 352 14.33 352 32V64H400C426.5 64 448 85.49 448 112V160H0V112C0 85.49 21.49 64 48 64H96V32C96 14.33 110.3 0 128 0C145.7 0 160 14.33 160 32zM0 192H448V464C448 490.5 426.5 512 400 512H48C21.49 512 0 490.5 0 464V192zM64 304C64 312.8 71.16 320 80 320H112C120.8 320 128 312.8 128 304V272C128 263.2 120.8 256 112 256H80C71.16 256 64 263.2 64 272V304zM192 304C192 312.8 199.2 320 208 320H240C248.8 320 256 312.8 256 304V272C256 263.2 248.8 256 240 256H208C199.2 256 192 263.2 192 272V304zM336 256C327.2 256 320 263.2 320 272V304C320 312.8 327.2 320 336 320H368C376.8 320 384 312.8 384 304V272C384 263.2 376.8 256 368 256H336zM64 432C64 440.8 71.16 448 80 448H112C120.8 448 128 440.8 128 432V400C128 391.2 120.8 384 112 384H80C71.16 384 64 391.2 64 400V432zM208 384C199.2 384 192 391.2 192 400V432C192 440.8 199.2 448 208 448H240C248.8 448 256 440.8 256 432V400C256 391.2 248.8 384 240 384H208zM320 432C320 440.8 327.2 448 336 448H368C376.8 448 384 440.8 384 432V400C384 391.2 376.8 384 368 384H336C327.2 384 320 391.2 320 400V432z\"><\/path><\/svg><\/div><div class=\"uagb-timeline__day-new uagb-timeline__day-right uagb-timeline__events-inner-new\"><div class=\"uagb-timeline__events-inner--content\"><div class=\"uagb-timeline__date-hide uagb-timeline__inner-date-new\">1 janvier 2019<\/div><h4 class=\"uagb-timeline__heading\">G\u00e9n\u00e9rer du trafic vers le site Web <\/h4><p class=\"uagb-timeline-desc-content\">SEO, marketing de contenu, m\u00e9dias sociaux, publicit\u00e9s PPC, campagnes virales, marketing d&#039;affiliation, etc.<\/p><div class=\"uagb-timeline__arrow\"><\/div><\/div><\/div><div class=\"uagb-timeline__date-new\">1 janvier 2019<\/div><\/article>\n\n\n\n<article class=\"wp-block-uagb-content-timeline-child uagb-timeline__field uagb-timeline-child-12c1aacd-d113-4608-860e-8fbb71bd1279 uagb-timeline__left\"><div class=\"uagb-timeline__marker out-view-uagb-timeline__icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M160 32V64H288V32C288 14.33 302.3 0 320 0C337.7 0 352 14.33 352 32V64H400C426.5 64 448 85.49 448 112V160H0V112C0 85.49 21.49 64 48 64H96V32C96 14.33 110.3 0 128 0C145.7 0 160 14.33 160 32zM0 192H448V464C448 490.5 426.5 512 400 512H48C21.49 512 0 490.5 0 464V192zM64 304C64 312.8 71.16 320 80 320H112C120.8 320 128 312.8 128 304V272C128 263.2 120.8 256 112 256H80C71.16 256 64 263.2 64 272V304zM192 304C192 312.8 199.2 320 208 320H240C248.8 320 256 312.8 256 304V272C256 263.2 248.8 256 240 256H208C199.2 256 192 263.2 192 272V304zM336 256C327.2 256 320 263.2 320 272V304C320 312.8 327.2 320 336 320H368C376.8 320 384 312.8 384 304V272C384 263.2 376.8 256 368 256H336zM64 432C64 440.8 71.16 448 80 448H112C120.8 448 128 440.8 128 432V400C128 391.2 120.8 384 112 384H80C71.16 384 64 391.2 64 400V432zM208 384C199.2 384 192 391.2 192 400V432C192 440.8 199.2 448 208 448H240C248.8 448 256 440.8 256 432V400C256 391.2 248.8 384 240 384H208zM320 432C320 440.8 327.2 448 336 448H368C376.8 448 384 440.8 384 432V400C384 391.2 376.8 384 368 384H336C327.2 384 320 391.2 320 400V432z\"><\/path><\/svg><\/div><div class=\"uagb-timeline__day-new uagb-timeline__day-left uagb-timeline__events-inner-new\"><div class=\"uagb-timeline__events-inner--content\"><div class=\"uagb-timeline__date-hide uagb-timeline__inner-date-new\">1 janvier 2019<\/div><h4 class=\"uagb-timeline__heading\">Optimiser la page de destination pour la conversion<\/h4><p class=\"uagb-timeline-desc-content\">Avoir une offre clairement d\u00e9finie. Assurez-vous que la page de destination est adapt\u00e9e aux besoins sp\u00e9cifiques des prospects. CTA clairement d\u00e9fini.<\/p><div class=\"uagb-timeline__arrow\"><\/div><\/div><\/div><div class=\"uagb-timeline__date-new\">1 janvier 2019<\/div><\/article>\n\n\n\n<article class=\"wp-block-uagb-content-timeline-child uagb-timeline__field uagb-timeline-child-f4356568-4b9d-41c6-9c58-032b0a241cf4 uagb-timeline__right\"><div class=\"uagb-timeline__marker out-view-uagb-timeline__icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M160 32V64H288V32C288 14.33 302.3 0 320 0C337.7 0 352 14.33 352 32V64H400C426.5 64 448 85.49 448 112V160H0V112C0 85.49 21.49 64 48 64H96V32C96 14.33 110.3 0 128 0C145.7 0 160 14.33 160 32zM0 192H448V464C448 490.5 426.5 512 400 512H48C21.49 512 0 490.5 0 464V192zM64 304C64 312.8 71.16 320 80 320H112C120.8 320 128 312.8 128 304V272C128 263.2 120.8 256 112 256H80C71.16 256 64 263.2 64 272V304zM192 304C192 312.8 199.2 320 208 320H240C248.8 320 256 312.8 256 304V272C256 263.2 248.8 256 240 256H208C199.2 256 192 263.2 192 272V304zM336 256C327.2 256 320 263.2 320 272V304C320 312.8 327.2 320 336 320H368C376.8 320 384 312.8 384 304V272C384 263.2 376.8 256 368 256H336zM64 432C64 440.8 71.16 448 80 448H112C120.8 448 128 440.8 128 432V400C128 391.2 120.8 384 112 384H80C71.16 384 64 391.2 64 400V432zM208 384C199.2 384 192 391.2 192 400V432C192 440.8 199.2 448 208 448H240C248.8 448 256 440.8 256 432V400C256 391.2 248.8 384 240 384H208zM320 432C320 440.8 327.2 448 336 448H368C376.8 448 384 440.8 384 432V400C384 391.2 376.8 384 368 384H336C327.2 384 320 391.2 320 400V432z\"><\/path><\/svg><\/div><div class=\"uagb-timeline__day-new uagb-timeline__day-right uagb-timeline__events-inner-new\"><div class=\"uagb-timeline__events-inner--content\"><div class=\"uagb-timeline__date-hide uagb-timeline__inner-date-new\">1 janvier 2019<\/div><h4 class=\"uagb-timeline__heading\">Capturez des e-mails avec un Lead Magnet<\/h4><p class=\"uagb-timeline-desc-content\">Offrez un<span style=\"\" class=\"stk-highlight\"> Aimant en plomb de haute qualit\u00e9<\/span>o mettre en valeur vos comp\u00e9tences en \u00e9change des coordonn\u00e9es de votre prospect. <\/p><div class=\"uagb-timeline__arrow\"><\/div><\/div><\/div><div class=\"uagb-timeline__date-new\">1 janvier 2019<\/div><\/article>\n\n\n\n<article class=\"wp-block-uagb-content-timeline-child uagb-timeline__field uagb-timeline-child-2c337756-2297-4d76-b86a-dc186f3db26b uagb-timeline__left\"><div class=\"uagb-timeline__marker out-view-uagb-timeline__icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M160 32V64H288V32C288 14.33 302.3 0 320 0C337.7 0 352 14.33 352 32V64H400C426.5 64 448 85.49 448 112V160H0V112C0 85.49 21.49 64 48 64H96V32C96 14.33 110.3 0 128 0C145.7 0 160 14.33 160 32zM0 192H448V464C448 490.5 426.5 512 400 512H48C21.49 512 0 490.5 0 464V192zM64 304C64 312.8 71.16 320 80 320H112C120.8 320 128 312.8 128 304V272C128 263.2 120.8 256 112 256H80C71.16 256 64 263.2 64 272V304zM192 304C192 312.8 199.2 320 208 320H240C248.8 320 256 312.8 256 304V272C256 263.2 248.8 256 240 256H208C199.2 256 192 263.2 192 272V304zM336 256C327.2 256 320 263.2 320 272V304C320 312.8 327.2 320 336 320H368C376.8 320 384 312.8 384 304V272C384 263.2 376.8 256 368 256H336zM64 432C64 440.8 71.16 448 80 448H112C120.8 448 128 440.8 128 432V400C128 391.2 120.8 384 112 384H80C71.16 384 64 391.2 64 400V432zM208 384C199.2 384 192 391.2 192 400V432C192 440.8 199.2 448 208 448H240C248.8 448 256 440.8 256 432V400C256 391.2 248.8 384 240 384H208zM320 432C320 440.8 327.2 448 336 448H368C376.8 448 384 440.8 384 432V400C384 391.2 376.8 384 368 384H336C327.2 384 320 391.2 320 400V432z\"><\/path><\/svg><\/div><div class=\"uagb-timeline__day-new uagb-timeline__day-left uagb-timeline__events-inner-new\"><div class=\"uagb-timeline__events-inner--content\"><div class=\"uagb-timeline__date-hide uagb-timeline__inner-date-new\">1 janvier 2019<\/div><h4 class=\"uagb-timeline__heading\">Pr\u00e9sentez votre marque<\/h4><p class=\"uagb-timeline-desc-content\">Configurez un e-mail de bienvenue automatique pour pr\u00e9senter votre marque \u00e0 ce prospect d\u00e9j\u00e0 qualifi\u00e9.<\/p><div class=\"uagb-timeline__arrow\"><\/div><\/div><\/div><div class=\"uagb-timeline__date-new\">1 janvier 2019<\/div><\/article>\n\n\n\n<article class=\"wp-block-uagb-content-timeline-child uagb-timeline__field uagb-timeline-child-bc40c5d7-357a-467e-b7f0-f44c4da0ff4c uagb-timeline__right\"><div class=\"uagb-timeline__marker out-view-uagb-timeline__icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M160 32V64H288V32C288 14.33 302.3 0 320 0C337.7 0 352 14.33 352 32V64H400C426.5 64 448 85.49 448 112V160H0V112C0 85.49 21.49 64 48 64H96V32C96 14.33 110.3 0 128 0C145.7 0 160 14.33 160 32zM0 192H448V464C448 490.5 426.5 512 400 512H48C21.49 512 0 490.5 0 464V192zM64 304C64 312.8 71.16 320 80 320H112C120.8 320 128 312.8 128 304V272C128 263.2 120.8 256 112 256H80C71.16 256 64 263.2 64 272V304zM192 304C192 312.8 199.2 320 208 320H240C248.8 320 256 312.8 256 304V272C256 263.2 248.8 256 240 256H208C199.2 256 192 263.2 192 272V304zM336 256C327.2 256 320 263.2 320 272V304C320 312.8 327.2 320 336 320H368C376.8 320 384 312.8 384 304V272C384 263.2 376.8 256 368 256H336zM64 432C64 440.8 71.16 448 80 448H112C120.8 448 128 440.8 128 432V400C128 391.2 120.8 384 112 384H80C71.16 384 64 391.2 64 400V432zM208 384C199.2 384 192 391.2 192 400V432C192 440.8 199.2 448 208 448H240C248.8 448 256 440.8 256 432V400C256 391.2 248.8 384 240 384H208zM320 432C320 440.8 327.2 448 336 448H368C376.8 448 384 440.8 384 432V400C384 391.2 376.8 384 368 384H336C327.2 384 320 391.2 320 400V432z\"><\/path><\/svg><\/div><div class=\"uagb-timeline__day-new uagb-timeline__day-right uagb-timeline__events-inner-new\"><div class=\"uagb-timeline__events-inner--content\"><div class=\"uagb-timeline__date-hide uagb-timeline__inner-date-new\">1 janvier 2019<\/div><h4 class=\"uagb-timeline__heading\">Nourrir la relation<\/h4><p class=\"uagb-timeline-desc-content\">Un seul e-mail ne suffit pas. Compl\u00e9tez avec une s\u00e9rie de 3 \u00e0 5 courts e-mails qui mettent en \u00e9vidence les fa\u00e7ons dont vous pouvez aider \u00e0 r\u00e9soudre les probl\u00e8mes de vos prospects.<\/p><div class=\"uagb-timeline__arrow\"><\/div><\/div><\/div><div class=\"uagb-timeline__date-new\">1 janvier 2019<\/div><\/article>\n<div class=\"uagb-timeline__line\"><div class=\"uagb-timeline__line__inner\"><\/div><\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Erreurs courantes \u00e0 \u00e9viter avec votre entonnoir de marketing num\u00e9rique<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous d\u00e9butez dans le marketing num\u00e9rique, il est important d&#039;\u00e9viter de commettre des erreurs courantes qui peuvent tuer vos conversions. Un entonnoir de marketing num\u00e9rique est un excellent moyen de transformer des inconnus en prospects et des prospects en clients. Mais si vous commettez l\u2019une de ces erreurs, votre entonnoir sera moins efficace et vous passerez \u00e0 c\u00f4t\u00e9 de clients potentiels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici quatre erreurs courantes \u00e0 \u00e9viter lors de la cr\u00e9ation de votre entonnoir de marketing num\u00e9rique\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Ne pas nourrir vos prospects avec du contenu<\/strong><br>Lorsque quelqu&#039;un s&#039;abonne \u00e0 votre liste de diffusion ou t\u00e9l\u00e9charge un aimant principal, il n&#039;est pas encore pr\u00eat \u00e0 acheter chez vous. Ils commencent encore \u00e0 vous conna\u00eetre et ils ont besoin de temps pour vous faire confiance. C&#039;est pourquoi il est important de nourrir vos prospects avec un contenu pr\u00e9cieux qui les aide \u00e0 r\u00e9soudre leur probl\u00e8me. Si vous essayez de vendre trop t\u00f4t, vous perdrez votre avance.<br><\/li><li><strong>Ne pas segmenter votre liste<\/strong><br>Si vous souhaitez nourrir efficacement vos prospects, vous devez segmenter votre liste afin de pouvoir leur envoyer du contenu pertinent. Par exemple, si quelqu&#039;un s&#039;abonne \u00e0 un aimant principal sur la perte de poids, il ne serait pas int\u00e9ress\u00e9 \u00e0 lire un e-mail sur des conseils de soins de la peau. La segmentation de votre liste garantit que les gens ne re\u00e7oivent que le contenu qui les int\u00e9resse, ce qui augmente la probabilit\u00e9 qu&#039;ils se convertissent en client payant.<br><\/li><li><strong>Ne pas construire de relation avec votre public<\/strong><br>Votre public doit vous conna\u00eetre, vous aimer et vous faire confiance avant d&#039;acheter chez vous. Il est donc important de construire une relation avec eux en \u00e9tant authentique et transparent. Montrez-leur qui vous \u00eates en tant que personne et faites-leur savoir en quoi consiste votre entreprise. Partagez votre histoire et connectez-vous avec eux \u00e0 un niveau personnel. Lorsqu\u2019ils auront l\u2019impression de vous conna\u00eetre, ils seront plus susceptibles d\u2019acheter chez vous le moment venu.<br><\/li><li><strong>Ne pas avoir d&#039;appel \u00e0 l&#039;action (CTA) clair<\/strong><br>Votre CTA est ce qui indique \u00e0 votre public quoi faire ensuite, et s&#039;il n&#039;est pas clair, les gens seront confus et n&#039;agiront pas. Assurez-vous donc que votre CTA est clair et facile \u00e0 comprendre. Et si vous souhaitez que les gens agissent imm\u00e9diatement, incluez un fort sentiment d&#039;urgence dans votre CTA (par exemple, \u00ab L&#039;offre se termine bient\u00f4t ! \u00bb).<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un entonnoir de marketing num\u00e9rique est un \u00e9l\u00e9ment essentiel de toute campagne de marketing en ligne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des millions de visiteurs ne valent rien s\u2019ils ne se transforment pas en leads. La meilleure copie Web jamais \u00e9crite ne g\u00e9n\u00e9rera pas de ventes si personne ne la voit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La conception, la planification et la mise en \u0153uvre d&#039;un entonnoir de conversion garantissent que vous consid\u00e9rez chaque \u00e9tape du processus \u2013 de l&#039;attention \u00e0 l&#039;int\u00e9r\u00eat, en passant par le d\u00e9sir et enfin l&#039;action (AIDA).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez un plan en t\u00eate mais vous avez juste besoin d\u2019un peu d\u2019aide pour le mettre en \u0153uvre ? <a href=\"mailto:simon@woosimon.com\">\u00c9crivez-moi aujourd&#039;hui pour un devis gratuit<\/a>. Des pages de destination aux aimants principaux, en passant par les pop-ups et l&#039;automatisation des e-mails, je peux vous aider \u00e0 cr\u00e9er l&#039;entonnoir parfait pour vous connecter avec votre public.<\/p>","protected":false},"excerpt":{"rendered":"<p>Si vous souhaitez cr\u00e9er un entonnoir de marketing num\u00e9rique, cet article de blog est fait pour vous. J&#039;expliquerai \u00e9tape par \u00e9tape les bases de la cr\u00e9ation d&#039;un entonnoir de marketing num\u00e9rique.<\/p>","protected":false},"author":1,"featured_media":29309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[320],"tags":[325],"class_list":["post-29298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-tips","tag-funnels-pipelines"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Marketing Funnels - What are they and Why do you need one? - WooSimon<\/title>\n<meta name=\"description\" content=\"If you want to create a digital marketing funnel then this blog post is for you. 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