{"id":28467,"date":"2021-10-21T09:48:20","date_gmt":"2021-10-21T08:48:20","guid":{"rendered":"https:\/\/woosimon.com\/?p=28467"},"modified":"2021-10-21T09:57:11","modified_gmt":"2021-10-21T08:57:11","slug":"new-ebook-available-on-page-seo-for-wordpress","status":"publish","type":"post","link":"https:\/\/woosimon.com\/fr\/new-ebook-available-on-page-seo-for-wordpress\/","title":{"rendered":"Nouvel eBook disponible\u00a0: SEO sur page pour WordPress"},"content":{"rendered":"

Vous avez donc lanc\u00e9 votre nouveau site Web, il a fi\u00e8re allure et tout le monde l'adore. Le seul probl\u00e8me? Vous n'avez aucun visiteur\u00a0! Aucun visiteur signifie pas de nouveaux clients ou de conversions. La v\u00e9rit\u00e9 est que lancer un nouveau site Web est la partie la plus facile. Le vrai travail commence ensuite, en recherchant des moyens de g\u00e9n\u00e9rer du trafic vers votre page.<\/p>\n\n\n\n

Les publicit\u00e9s au paiement par clic, la publicit\u00e9 sur le r\u00e9seau display, la cr\u00e9ation de liens, les campagnes sur les r\u00e9seaux sociaux, le marketing par e-mail et les syst\u00e8mes de liens de parrainage peuvent tous \u00eatre utiles, mais la cl\u00e9 d'un succ\u00e8s durable \u00e0 long terme est de faire figurer votre site Web sur la premi\u00e8re page de Google.<\/p>\n\n\n\n

Mon nouvel ebook est une \u00e9tape par \u00e9tape Guide d'\u00e9criture<\/strong> Recherche<\/strong> Moteur<\/strong> Optimis\u00e9<\/strong> contenu<\/strong> pour<\/strong> ton<\/strong> WordPress<\/strong> Site web<\/strong>, \u00e9crit pour vous aider \u00e0 faire exactement cela.<\/p>\n\n\n\n

De belles images, une excellente exp\u00e9rience utilisateur et la vitesse des pages sont \u00e9galement des caract\u00e9ristiques importantes d'un bon site Web, mais c'est le contenu \u00e9crit qui :<\/p>\n\n\n\n

1. D\u00e9terminez si votre site Web appara\u00eet dans Google
2. Convertissez les visiteurs en clients payants<\/strong><\/p>\n\n\n\n

Dans le livre, je me concentre principalement sur l'aspect optimisation des moteurs de recherche, m\u00eame s'il y a en fait beaucoup de croisements entre les deux\u00a0!<\/p>\n\n\n\n

Le livre est divis\u00e9 en 4 sections :<\/p>\n\n\n\n

  1. Comment d\u00e9finir votre \u00e9nonc\u00e9 de mission \/ proposition de valeur unique<\/strong>
    Il est essentiel que vous d\u00e9finissiez la proposition de valeur unique de votre produit ou service.

    Qu\u2019est-ce qui rend votre produit ou service sp\u00e9cial\u00a0?<\/strong>
    Pourquoi les gens devraient-ils choisir votre produit ou service plut\u00f4t que ceux de la concurrence ?<\/strong>

    Dans ce chapitre, nous examinerons quelques excellentes strat\u00e9gies pour identifier les points forts et les sp\u00e9cialit\u00e9s de votre marque qui vous aideront \u00e0 vous d\u00e9marquer, ainsi que la mani\u00e8re d'identifier et de cibler votre public de niche en ligne.
    <\/li>
  2. Le pourquoi et le comment de la recherche de mots cl\u00e9s<\/strong>
    Vous connaissez votre produit ou service de fond en comble. Vous savez exactement ce qu'il fait, comment il fonctionne, comment il s'appelle\u2026 Vos clients potentiels ne le savent peut-\u00eatre pas !

    Quel que soit votre cr\u00e9neau, vous devez effectuer une \u00ab recherche de mots cl\u00e9s \u00bb pour d\u00e9couvrir\u00a0:

    Quels termes les gens utilisent-ils r\u00e9ellement pour rechercher des produits ou des services comme le v\u00f4tre\u00a0?

    Quel type de demande existe-t-il pour votre produit ou service\u00a0?<\/strong>

    Gr\u00e2ce \u00e0 la recherche de mots cl\u00e9s, vous serez en mesure de constituer une longue liste de termes de recherche possibles que les clients potentiels utiliseront pour trouver votre site Web.
    <\/li>
  3. Comment exclure la concurrence pour obtenir un avantage<\/strong>
    Votre entreprise n'existe pas en vase clos. Vous devez d\u00e9couvrir\u00a0:

    Existe-t-il d'autres sites Web proposant les m\u00eames produits et services\u00a0?

    Vos USP sont-ils vraiment des USP ou vos concurrents proposent-ils le m\u00eame (ou un meilleur) produit ou service\u00a0?<\/strong>

    Ce chapitre vous fournira les outils et techniques (gratuits) dont vous avez besoin pour conna\u00eetre vos concurrents. Vous apprendrez \u00e0 analyser les forces et les faiblesses des autres entreprises de votre cat\u00e9gorie afin d'affiner votre liste de mots cl\u00e9s \u00e0 celles ayant les plus grandes chances de succ\u00e8s.
    <\/li>
  4. Comment optimiser votre contenu pour le r\u00e9f\u00e9rencement et le mobile<\/strong>
    Une fois que vous avez d\u00e9cid\u00e9 des expressions de mots cl\u00e9s que vous avez choisies, vous devez optimiser votre texte pour Google.

    Il ne s\u2019agit PAS d\u2019essayer de pirater ou de tromper Google, la v\u00e9rit\u00e9 est que vous ne pouvez pas vous frayer un chemin vers le haut des r\u00e9sultats de recherche.

    Un bon r\u00e9f\u00e9rencement consiste en r\u00e9alit\u00e9 \u00e0 structurer votre contenu \u00e9crit de mani\u00e8re claire et facile \u00e0 comprendre. Cela aide les humains et les robots de recherche \u00e0 comprendre ce que votre contenu essaie de dire.

    Ce chapitre est vraiment \u00e9crit en pensant aux utilisateurs de WordPress. WordPress rend le r\u00e9f\u00e9rencement tr\u00e8s simple, sans besoin de HTML ou de programmation. Les r\u00e8gles g\u00e9n\u00e9rales s\u2019appliquent toutefois \u00e0 n\u2019importe quel site Web, quelle que soit la plateforme que vous utilisez.<\/li><\/ol>\n\n\n\n

    SEO sur la page pour WordPress\u00a0: comment r\u00e9diger du contenu class\u00e9 dans Google maintenant disponible sur Amazon<\/a> pour moins que le prix d\u2019une tasse de (bon) caf\u00e9.<\/p>\n\n\n\n

    \"\"<\/a><\/figure><\/div>\n\n\n\n
    \n
    Voir sur Amazon<\/a><\/div>\n<\/div>\n\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    So you’ve launched your new website, it looks great and everyone loves it. The only problem? You have no visitors! No visitors means no new clients or conversions. The truth is, launching a new website is the easy part. The real work begins afterwards, looking for ways to drive traffic to your page. Pay per […]<\/p>\n","protected":false},"author":1,"featured_media":26850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[122],"tags":[],"class_list":["post-28467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-tips"],"yoast_head":"\nNew eBook available: On-Page SEO for WordPress - WooSimon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woosimon.com\/fr\/new-ebook-available-on-page-seo-for-wordpress\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New eBook available: On-Page SEO for WordPress - WooSimon\" \/>\n<meta property=\"og:description\" content=\"So you’ve launched your new website, it looks great and everyone loves it. 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