{"id":26287,"date":"2021-01-26T18:06:10","date_gmt":"2021-01-26T17:06:10","guid":{"rendered":"https:\/\/woosimon.com\/?p=26287"},"modified":"2022-11-30T09:39:51","modified_gmt":"2022-11-30T08:39:51","slug":"how-to-write-content-for-your-website-that-will-rank-in-google","status":"publish","type":"post","link":"https:\/\/woosimon.com\/fr\/how-to-write-content-for-your-website-that-will-rank-in-google\/","title":{"rendered":"Comment r\u00e9diger du contenu pour votre site Web qui sera class\u00e9 dans Google"},"content":{"rendered":"<p>Dans cet article, nous allons voir comment r\u00e9diger du contenu optimis\u00e9 pour le r\u00e9f\u00e9rencement de votre site Web.<\/p>\n\n\n\n<p>De belles images, une excellente interface utilisateur et la vitesse des pages sont \u00e9galement importantes, mais c&#039;est le contenu \u00e9crit qui :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>D\u00e9terminez si votre site Web appara\u00eet dans les r\u00e9sultats de recherche<\/strong><\/li>\n\n\n\n<li><strong>Convertir le visiteur en client payant<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Dans ce guide, nous allons nous concentrer sur l&#039;aspect optimisation des moteurs de recherche. (Bien qu&#039;il y ait en fait beaucoup de croisements entre les deux).\u00a0<\/p>\n\n\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-1  uagb-block-530b6dfa\"\n\t\t\t\t\tdata-scroll= \"1\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTable des mati\u00e8res\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap\">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#5-essential-steps-to-write-content-for-your-website-that-converts\" class=\"uagb-toc-link__trigger\">5 \u00e9tapes essentielles pour r\u00e9diger du contenu pour votre site Web qui convertit<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#1-define-your-mission-statement-usp\" class=\"uagb-toc-link__trigger\">1. D\u00e9finissez votre \u00e9nonc\u00e9 de mission \/ USP<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#2-do-keyword-research\" class=\"uagb-toc-link__trigger\">2. Faites une recherche de mots cl\u00e9s<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#3-scope-out-the-competition\" class=\"uagb-toc-link__trigger\">3. \u00c9valuez la concurrence<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#4-find-the-longtail\" class=\"uagb-toc-link__trigger\">4. Trouvez le \u00ab Longtail \u00bb<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#5-optimise-your-writing-for-seo-mobile\" class=\"uagb-toc-link__trigger\">5. Optimisez votre r\u00e9daction pour le r\u00e9f\u00e9rencement et le mobile<\/a><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#conclusion\" class=\"uagb-toc-link__trigger\">Conclusion<\/a><\/ul><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">5 \u00e9tapes essentielles pour r\u00e9diger du contenu pour votre site Web qui convertit<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. D\u00e9finissez votre \u00e9nonc\u00e9 de mission \/ USP<\/h3>\n\n\n\n<p>Il est essentiel que vous d\u00e9finissiez le point de vente unique de votre produit ou service.<br><br><strong><em>Qu\u2019est-ce qui rend votre produit ou service sp\u00e9cial\u00a0?<\/em><\/strong><br><strong><em>Pourquoi les gens devraient-ils choisir votre produit ou service plut\u00f4t que ceux de la concurrence ?<\/em><\/strong><br><br>Si vous avez d\u00e9j\u00e0 des clients, c&#039;est une bonne id\u00e9e de les interroger pour savoir pourquoi ils vous ont choisi. Parfois, ils peuvent identifier des avantages que vous consid\u00e9rez comme acquis mais qui, en fait, vous distinguent.<br><br>Si vous ne pouvez pas r\u00e9pondre \u00e0 ces questions, vous devez r\u00e9fl\u00e9chir tr\u00e8s s\u00e9rieusement \u00e0 votre plan d&#039;affaires.\u00a0<br><br><a href=\"https:\/\/woosimon.com\/fr\/how-to-find-a-niche-for-your-business-online\/\">Lisez mon guide d\u00e9taill\u00e9 pour trouver une niche en ligne pour votre entreprise ici<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Faites une recherche de mots cl\u00e9s<\/h3>\n\n\n\n<p>Vous connaissez votre produit ou service de fond en comble. Vous savez exactement ce qu&#039;il fait, comment il fonctionne, comment il s&#039;appelle\u2026 Vos clients potentiels ne le savent peut-\u00eatre pas !<\/p>\n\n\n\n<p>Ainsi, quel que soit votre cr\u00e9neau, vous devez faire une \u00ab Recherche de mots cl\u00e9s \u00bb pour d\u00e9couvrir\u00a0:<\/p>\n\n\n\n<p><strong>Quels termes les gens utilisent-ils r\u00e9ellement pour rechercher des produits ou des services comme le v\u00f4tre\u00a0?<\/strong><br><strong>Quel type de demande existe-t-il pour votre produit ou service\u00a0?<\/strong><\/p>\n\n\n\n<p>Cr\u00e9ez une liste aussi longue que possible de termes de recherche que les clients potentiels pourraient utiliser pour trouver votre site Web.<br><a href=\"https:\/\/woosimon.com\/fr\/keyword-research-for-small-business-owners\/\">Lisez mon guide complet sur la recherche de mots cl\u00e9s pour les petites entreprises ici<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u00c9valuez la concurrence<\/h3>\n\n\n\n<p>Votre entreprise n&#039;existe pas en vase clos. Vous devez d\u00e9couvrir\u00a0:<br><br><strong><strong>Existe-t-il d&#039;autres sites Web proposant les m\u00eames produits et services\u00a0?\u00a0<\/strong><br><strong>Vos USP sont-ils vraiment des USP ou vos concurrents proposent-ils le m\u00eame (ou un meilleur) produit ou service\u00a0?\u00a0<\/strong><br><\/strong><br>Recherchez sur Google la liste des mots cl\u00e9s et des expressions que vous avez trouv\u00e9es \u00e0 l&#039;\u00e9tape 2 et voyez ce qui appara\u00eet dans les r\u00e9sultats.<br><br><strong>Souviens-toi!<\/strong> <br>R. Google propose des r\u00e9sultats tr\u00e8s personnalis\u00e9s, alors passez en mode navigation priv\u00e9e afin que votre historique de recherche et de navigation n&#039;influence pas les r\u00e9sultats.<br>B. Les r\u00e9sultats d\u00e9pendent de l&#039;emplacement et varient consid\u00e9rablement en fonction du pays, de la ville et m\u00eame de la rue dans laquelle se trouve l&#039;utilisateur \u00e0 ce moment-l\u00e0.<br><br>Ce dernier point n&#039;est pas un probl\u00e8me si votre site Web est destin\u00e9 \u00e0 une entreprise locale. En fait, c&#039;est un bonus. Toutefois, si vous envisagez de cibler un ciblage national ou international, vous devez apprendre \u00e0 <a href=\"https:\/\/woosimon.com\/fr\/3-tricks-to-see-google-search-results-from-different-locations-without-a-vpn\/\">voir les r\u00e9sultats de recherche \u00e0 partir de diff\u00e9rents emplacements<\/a>.<br><br>Essayez de faire une \u00e9valuation des sites Web qui apparaissent sur la premi\u00e8re page des r\u00e9sultats.<br>Sont-ils des concurrents ? Quelle est leur puissance ? Dans quelle mesure les r\u00e9sultats sont-ils diff\u00e9rents pour diff\u00e9rents termes\u00a0?<br><br><a href=\"https:\/\/woosimon.com\/fr\/keyword-research-for-small-business-owners\/\">En savoir plus sur la recherche de vos concurrents ici<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Trouvez le \u00ab Longtail \u00bb<\/h3>\n\n\n\n<p>La concurrence est rude. Entrer sur la premi\u00e8re page de Google, sans parler des premiers r\u00e9sultats, avec la phrase cl\u00e9 \u00ab Chaussettes de randonn\u00e9e \u00bb par exemple, serait un d\u00e9fi. <br><br>Les sites \u00e9tablis ont une \u00ab\u00a0autorit\u00e9 de domaine\u00a0\u00bb. Beaucoup de critiques positives, de liens entrants et de partages sur les r\u00e9seaux sociaux. <br><br>Votre nouveau site Web scintillant disant \u00ab\u00a0Certainement les meilleures chaussettes de tous les temps, selon moi\u00a0\u00bb ne va pas directement au num\u00e9ro 1. Vous devez vous frayer un chemin par la porte arri\u00e8re. Vous pouvez le faire en ciblant des combinaisons de mots cl\u00e9s moins courantes pour lesquelles il y a moins de concurrence.<br><br><em>\u00ab\u00a0Chaussettes de randonn\u00e9e color\u00e9es fabriqu\u00e9es avec de la laine d&#039;alpaga durable\u00a0\u00bb<\/em> serait un exemple de requ\u00eate de recherche \u00ab longue tra\u00eene \u00bb. <br><br>Ces requ\u00eates de recherche ne repr\u00e9sentent qu\u2019un petit pourcentage du volume total de recherche. Mais comme il y a 5 \u00e0 6 milliards de recherches Google par jour, un infime pourcentage peut \u00eatre plus que suffisant pour faire vivre une petite entreprise. <br><br>Au fil du temps, \u00e0 mesure que votre entreprise b\u00e2tit sa r\u00e9putation aupr\u00e8s de ces clients de longue date, vous pouvez commencer \u00e0 gravir les \u00e9chelons et augmenter progressivement votre part de march\u00e9.<br><br>Important\u00a0: vous devez v\u00e9ritablement satisfaire les requ\u00eates longue tra\u00eene que vous ciblez. N&#039;essayez pas de classer les \u00ab\u00a0Chaussettes de randonn\u00e9e color\u00e9es fabriqu\u00e9es avec de la laine d&#039;alpaga durable\u00a0\u00bb \u00e0 moins que vous n&#039;ayez r\u00e9ellement des chaussettes de randonn\u00e9e color\u00e9es fabriqu\u00e9es avec de la laine d&#039;alpaga durable \u00e0 vendre\u00a0!<br><br><a href=\"https:\/\/woosimon.com\/fr\/keyword-research-for-small-business-owners\/\">Pour un aper\u00e7u plus d\u00e9taill\u00e9 de la fa\u00e7on de cibler le longtail, consultez mon guide sur la recherche de mots cl\u00e9s<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Optimisez votre r\u00e9daction pour le r\u00e9f\u00e9rencement et le mobile<\/h3>\n\n\n\n<p>Une fois que vous avez choisi votre mot cl\u00e9, vous devez optimiser votre texte pour Google.<br><br>Un bon r\u00e9f\u00e9rencement consiste \u00e0 structurer votre contenu \u00e9crit de mani\u00e8re claire et facile \u00e0 comprendre. Cela aide les humains et les robots de recherche \u00e0 comprendre ce que votre contenu essaie de dire.\u00a0<br><br>Rien ne remplace un produit ou un service de qualit\u00e9 sup\u00e9rieure et la r\u00e9daction d\u2019un contenu original engageant et int\u00e9ressant. Vous pouvez cependant aider Google (et les lecteurs) \u00e0 trouver votre contenu en incluant vos mots cl\u00e9s dans\u00a0:<br><br><strong>&gt;Le titre de votre page ou de votre article (et le slug de votre URL)<\/strong><br><strong>&gt;Premier paragraphe du texte<\/strong><br><strong>&gt;Extrait \/ m\u00e9ta description<\/strong><br><strong>&gt; Titres et sous-titres<\/strong><br><strong>&gt; Titres des images et texte alternatif<\/strong><br><strong>&gt; Quelque part au milieu et vers la fin<\/strong><br><br>N&#039;abusez pas de votre mot-cl\u00e9, sinon vous pourriez \u00eatre p\u00e9nalis\u00e9 pour \u00ab Keyword Stuffing \u00bb.<br><br>N\u2019oubliez pas non plus que de nombreux visiteurs parcourront votre site Web sur leur t\u00e9l\u00e9phone mobile. \u00c9vitez d&#039;utiliser beaucoup de phrases longues et de paragraphes ininterrompus. Essayez d&#039;\u00eatre relativement concis et divisez le texte avec de nombreux sous-titres et puces.<br><br><a href=\"https:\/\/woosimon.com\/fr\/5-seo-writing-tips-for-wordpress-pages-and-posts\/\">Assurez-vous de lire mon guide complet pour r\u00e9diger du contenu optimis\u00e9 pour le r\u00e9f\u00e9rencement ici<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Cet article donne un aper\u00e7u des facteurs SEO les plus importants \u00e0 prendre en compte lors de la r\u00e9daction du contenu de votre site Web.<\/p>\n\n\n\n<p>Avant d&#039;appuyer sur le clavier, assurez-vous de consulter mes articles plus approfondis. <\/p>","protected":false},"excerpt":{"rendered":"<p>In this article, we&#8217;re going to look at how to write SEO optimised content for your website. Beautiful images, great UI, and page speed are important too, but it is the written content that will: In this guide, we&#8217;re going to focus on the Search Engine Optimisation aspect. 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