{"id":29325,"date":"2022-10-14T08:39:03","date_gmt":"2022-10-14T07:39:03","guid":{"rendered":"https:\/\/woosimon.com\/?p=29325"},"modified":"2022-10-17T15:40:06","modified_gmt":"2022-10-17T14:40:06","slug":"about-page-copywriting-the-dos-and-donts","status":"publish","type":"post","link":"https:\/\/woosimon.com\/es\/about-page-copywriting-the-dos-and-donts\/","title":{"rendered":"Acerca de la redacci\u00f3n de p\u00e1ginas: lo que se debe y lo que no se debe hacer"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Introducci\u00f3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Su p\u00e1gina &quot;Acerca de nosotros&quot; es una de las p\u00e1ginas m\u00e1s importantes de su sitio web. Es su oportunidad de causar una excelente primera impresi\u00f3n y decirles a sus visitantes qui\u00e9n es usted, qu\u00e9 hace y por qu\u00e9 deber\u00eda importarles.<br><br>Sin embargo, escribir una p\u00e1gina &quot;Acerca de nosotros&quot; que realmente logre estos objetivos es m\u00e1s f\u00e1cil decirlo que hacerlo. Demasiadas empresas crean p\u00e1ginas Acerca de nosotros que son poco m\u00e1s que aburridas listas de hechos y cifras. Otros intentan ser demasiado creativos y terminan pareciendo esforzados o falsos.<br><br>La buena noticia es que con un poco de reflexi\u00f3n y esfuerzo, puede crear una p\u00e1gina Acerca de nosotros que sea tanto informativa como atractiva. En este art\u00edculo, compartir\u00e9 algunos consejos maravillosos sobre qu\u00e9 hacer (y qu\u00e9 no hacer) al escribir su p\u00e1gina Acerca de nosotros.<\/p>\n\n\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-1  uagb-block-530b6dfa\"\n\t\t\t\t\tdata-scroll= \"1\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTabla de contenidos\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap\">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#introduction\" class=\"uagb-toc-link__trigger\">Introducci\u00f3n<\/a><li class=\"uagb-toc__list\"><a href=\"#the-dos-of-about-page-copywriting\" class=\"uagb-toc-link__trigger\">Los do&#039;s de la redacci\u00f3n publicitaria de una p\u00e1gina<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#keep-it-short-and-sweet\" class=\"uagb-toc-link__trigger\">mantenlo corto y dulce<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#use-persuasive-language\" class=\"uagb-toc-link__trigger\">Usa un lenguaje persuasivo<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#be-unique\" class=\"uagb-toc-link__trigger\">Ser \u00fanico<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#use-first-person-pronouns\" class=\"uagb-toc-link__trigger\">Usa pronombres en primera persona<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#tell-a-story\" class=\"uagb-toc-link__trigger\">Contar una historia<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#use-imagery\" class=\"uagb-toc-link__trigger\">Usar im\u00e1genes<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#use-testimonials\" class=\"uagb-toc-link__trigger\">Usar testimonios<\/a><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#the-donts-of-about-page-copywriting\" class=\"uagb-toc-link__trigger\">Los Don&#039;ts de la redacci\u00f3n publicitaria de una p\u00e1gina<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#dont-be-boring\" class=\"uagb-toc-link__trigger\">No seas aburrido<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#dont-include-too-much-information\" class=\"uagb-toc-link__trigger\">No incluya demasiada informaci\u00f3n<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#dont-make-it-all-about-you\" class=\"uagb-toc-link__trigger\">Don&#039;no hagas que todo se trate de ti<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#dont-use-jargon\" class=\"uagb-toc-link__trigger\">No utilices jerga<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#dont-be-afraid-to-show-personality\" class=\"uagb-toc-link__trigger\">Don&#039;no tengas miedo de mostrar personalidad<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#dont-forget-the-call-to-action\" class=\"uagb-toc-link__trigger\">No olvides la llamada a la acci\u00f3n<\/a><\/li><\/ul><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#need-help-with-your-about-page\" class=\"uagb-toc-link__trigger\">\u00bfNecesita ayuda con su p\u00e1gina Acerca de?<\/a><\/ul><\/ul><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Lo que se debe hacer sobre la redacci\u00f3n de p\u00e1ginas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Al escribir su p\u00e1gina Acerca de, hay algunas cosas que debe tener en cuenta para asegurarse de que sea eficaz:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">mantenlo corto y dulce<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Acerca de la redacci\u00f3n de p\u00e1ginas es un arte y una ciencia. Desea despertar el apetito de los visitantes de su sitio web sin revelar demasiada informaci\u00f3n. Despu\u00e9s de todo, desea que permanezcan en su sitio web y aprendan m\u00e1s sobre su empresa. Su p\u00e1gina acerca de debe ser breve y al punto. Cuando se trata de contar palabras, menos es definitivamente m\u00e1s. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Usa un lenguaje persuasivo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Use un lenguaje persuasivo que obligue a sus visitantes a quedarse y aprender m\u00e1s sobre su empresa. Sin embargo, aseg\u00farese de evitar los clich\u00e9s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ser \u00fanico<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dist\u00edngase de su competencia compartiendo lo que hace que su empresa sea \u00fanica. \u00bfQu\u00e9 tienes para ofrecer que nadie m\u00e1s tiene?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Usa pronombres en primera persona<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El uso de pronombres en primera persona como &quot;yo&quot; y &quot;nosotros&quot; en su p\u00e1gina Acerca de es perfectamente aceptable. De hecho, \u00a1generalmente se recomienda! Despu\u00e9s de todo, su p\u00e1gina Acerca de tiene que ver con su empresa y las personas que la dirigen. Mediante el uso de pronombres en primera persona, puede mostrar a sus visitantes que hay personas reales detr\u00e1s de su marca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Contar una historia<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La p\u00e1gina Acerca de es una de las p\u00e1ginas m\u00e1s importantes de su sitio web. Es una oportunidad para contar su historia, generar confianza y diferenciarse de la competencia.<br><br>-Cuenta tu historia de una manera atractiva e interesante.<br>-Conc\u00e9ntrese en los beneficios que ofrece, no solo en las caracter\u00edsticas<br>-Genera confianza compartiendo tus credenciales, testimonios y premios<br>-Utilizar un lenguaje sencillo que pueda ser entendido por todos.<br>-Aseg\u00farese de que su p\u00e1gina acerca de est\u00e9 actualizada y sea relevante<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Usar im\u00e1genes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando escribe su p\u00e1gina acerca de, es importante usar im\u00e1genes para ayudar a pintar una imagen para sus lectores. Las palabras son importantes, pero las im\u00e1genes pueden ser a\u00fan m\u00e1s poderosas para transmitir el mensaje que desea comunicar sobre su marca.<br><br>Piense en qu\u00e9 tipos de im\u00e1genes le ayudar\u00e1n a contar su historia y transmitir la sensaci\u00f3n que desea que tengan sus lectores cuando piensen en su negocio. \u00bfTienes alguna foto del producto que pueda ser \u00fatil? \u00bfHay alguna foto de estilo de vida que encaje con tu marca? \u00bfQu\u00e9 pasa con las tomas detr\u00e1s de escena de usted o su equipo en acci\u00f3n?<br><br>Incluir im\u00e1genes de alta calidad en su p\u00e1gina Acerca de puede ser una excelente manera de conectarse con sus lectores y darles una mejor idea de qui\u00e9n es usted y qu\u00e9 hace. Solo aseg\u00farese de que las im\u00e1genes que elija sean relevantes y ayuden a contar su historia de una manera que las palabras por s\u00ed solas no podr\u00edan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Usar testimonios<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una excelente manera de generar pruebas sociales y aumentar la confianza en su marca es mediante el uso de testimonios en su p\u00e1gina Acerca de. Escuchar de primera mano a otros clientes que han tenido una experiencia positiva con su empresa puede ayudar mucho a convencer a alguien que est\u00e1 indeciso.<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-12f3dde5 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-f96cd63d alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-image uagb-block-731a30ab wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/woosimon.com\/wp-content\/uploads\/2022\/09\/5-SEO-Writing-Tips-for-Wordpress-Pages-and-Posts.png \" src=\"https:\/\/woosimon.com\/wp-content\/uploads\/2022\/09\/5-SEO-Writing-Tips-for-Wordpress-Pages-and-Posts.png\" alt=\"\" class=\"uag-image-29283\" width=\"\" height=\"\" title=\"\" loading=\"lazy\" \/><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-70778d09 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Lo que no se debe hacer sobre la redacci\u00f3n de p\u00e1ginas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed que hemos visto las cosas que deber\u00edas estar haciendo en tu p\u00e1gina acerca de. Ahora es el momento de considerar algunas cosas que debe evitar hacer si desea que su p\u00e1gina Acerca de sea efectiva.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">no seas aburrido<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No puedo enfatizar esto lo suficiente: \u00a1evita ser aburrido a toda costa! Las p\u00e1ginas aburridas son una forma segura de hacer que los visitantes hagan clic fuera de su sitio web en busca de algo m\u00e1s interesante.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">No incluya demasiada informaci\u00f3n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Recuerde, usted quiere despertar el apetito de sus visitantes, no causarles indigesti\u00f3n! Demasiada informaci\u00f3n en una p\u00e1gina acerca de puede ser abrumadora y desagradable. Elija solo los fragmentos de informaci\u00f3n m\u00e1s esenciales para incluir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">No hagas que todo se trate de ti<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uno de los errores m\u00e1s comunes y da\u00f1inos que vemos que las empresas cometen en sus p\u00e1ginas Acerca de es hacer que la p\u00e1gina se trate de ellos mismos. A los prospectos no les importa usted, sus productos o sus servicios, al menos no al principio. Se preocupan por ellos mismos y sus necesidades. Su p\u00e1gina Acerca de debe centrarse en las necesidades de los clientes potenciales y c\u00f3mo las resuelve, no en usted y su empresa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">No uses jerga<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando est\u00e9 escribiendo una copia para su p\u00e1gina acerca de, resista la tentaci\u00f3n de usar jerga o t\u00e9rminos t\u00e9cnicos. Su objetivo es comunicarse de manera clara y concisa, en un lenguaje que su p\u00fablico objetivo entienda. La jerga puede ser desagradable y puede hacer que los clientes potenciales hagan clic fuera de su p\u00e1gina sin aprender m\u00e1s sobre su negocio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">No tengas miedo de mostrar personalidad.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Su p\u00e1gina Acerca de es el lugar perfecto para dejar que la personalidad de su marca brille. Despu\u00e9s de todo, el objetivo de una p\u00e1gina Acerca de es dar a los visitantes una idea de qui\u00e9n es usted y de qu\u00e9 se trata. As\u00ed que no tenga miedo de infundir un poco del car\u00e1cter de su empresa en la copia.<br><br>Una manera f\u00e1cil de hacer esto es usar pronombres en primera persona como &quot;yo&quot;, &quot;nosotros&quot; y &quot;nosotros&quot;. Esto le da inmediatamente a su p\u00e1gina Acerca de un tono m\u00e1s amigable y accesible. Y sutilmente invita a los visitantes a identificarse con su marca.<br><br>Tambi\u00e9n puede inyectar un poco de personalidad a su copia usando lenguaje coloquial y contracciones como &quot;somos&quot; y &quot;usted&quot;. Esto ayuda a crear un tono m\u00e1s conversacional que har\u00e1 que los visitantes sientan que te est\u00e1n conociendo en lugar de leer una biograf\u00eda corporativa aburrida.<br><br>Por supuesto, no desea exagerar con la personalidad; despu\u00e9s de todo, a\u00fan desea que su p\u00e1gina Acerca de se vea profesional y cre\u00edble. As\u00ed que encuentre un equilibrio entre mostrar la personalidad de su marca y mantener un nivel de sofisticaci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">No olvides la llamada a la acci\u00f3n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Su p\u00e1gina Acerca de no est\u00e1 completa sin un llamado a la acci\u00f3n (CTA). Un CTA es una declaraci\u00f3n que obliga a su lector a realizar alg\u00fan tipo de acci\u00f3n, y debe incluirse al final de su p\u00e1gina Acerca de.<br><br>Su CTA podr\u00eda ser algo tan simple como &quot;\u00a1Cont\u00e1ctenos hoy para obtener m\u00e1s informaci\u00f3n!&quot; o &quot;Visite nuestro sitio web para ver nuestro trabajo&quot;. Elija lo que elija, aseg\u00farese de que sea claro, conciso y f\u00e1cil de seguir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfNecesita ayuda con su p\u00e1gina Acerca de?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si tiene problemas con alg\u00fan aspecto de su p\u00e1gina Acerca de <a href=\"mailto:simon@woosimon.com\">solo d\u00e9jame una l\u00ednea<\/a>! Ya sea que se trate del dise\u00f1o de la p\u00e1gina, ayudar a escribir la copia o agregar CTA y enlaces, puedo ayudarlo a crear la p\u00e1gina Acerca de nosotros perfecta.<\/p>","protected":false},"excerpt":{"rendered":"<p>Introduction Your &#8220;About Us&#8221; page is one of the most important pages on your website. It&#8217;s your chance to make a great first impression and tell your visitors who you are, what you do, and why they should care. However, writing an &#8220;About Us&#8221; page that actually accomplishes these goals is easier said than done. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[303],"tags":[327,326],"class_list":["post-29325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-basics","tag-content-creation","tag-copywriting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About Page Copywriting: The Do&#039;s and Don&#039;ts - WooSimon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woosimon.com\/es\/about-page-copywriting-the-dos-and-donts\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Page Copywriting: The Do&#039;s and Don&#039;ts - WooSimon\" \/>\n<meta property=\"og:description\" content=\"Introduction Your &#8220;About Us&#8221; page is one of the most important pages on your website. It&#8217;s your chance to make a great first impression and tell your visitors who you are, what you do, and why they should care. However, writing an &#8220;About Us&#8221; page that actually accomplishes these goals is easier said than done. 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