{"id":28467,"date":"2021-10-21T09:48:20","date_gmt":"2021-10-21T08:48:20","guid":{"rendered":"https:\/\/woosimon.com\/?p=28467"},"modified":"2021-10-21T09:57:11","modified_gmt":"2021-10-21T08:57:11","slug":"new-ebook-available-on-page-seo-for-wordpress","status":"publish","type":"post","link":"https:\/\/woosimon.com\/es\/new-ebook-available-on-page-seo-for-wordpress\/","title":{"rendered":"Nuevo libro electr\u00f3nico disponible: SEO en la p\u00e1gina para WordPress"},"content":{"rendered":"

As\u00ed que ha lanzado su nuevo sitio web, se ve muy bien y a todos les encanta. \u00bfEl \u00fanico problema? \u00a1No tienes visitas! Sin visitantes significa que no hay nuevos clientes o conversiones. La verdad es que lanzar un nuevo sitio web es la parte f\u00e1cil. El verdadero trabajo comienza despu\u00e9s, buscando formas de atraer tr\u00e1fico a su p\u00e1gina.<\/p>\n\n\n\n

Los anuncios de pago por clic, la publicidad en la red de visualizaci\u00f3n, la construcci\u00f3n de enlaces, las campa\u00f1as en las redes sociales, el marketing por correo electr\u00f3nico y los esquemas de enlaces de referencia pueden ayudar, pero la clave para el \u00e9xito sostenible a largo plazo es que su sitio web aparezca en la primera p\u00e1gina de Google.<\/p>\n\n\n\n

Mi nuevo ebook es un paso a paso Gu\u00eda de escritura<\/strong> Buscar<\/strong> Motor<\/strong> Optimizadas<\/strong> contenido<\/strong> por<\/strong> tu<\/strong> WordPress<\/strong> Sitio web<\/strong>, escrito para ayudarte a hacer precisamente eso.<\/p>\n\n\n\n

Las im\u00e1genes hermosas, la excelente experiencia del usuario y la velocidad de la p\u00e1gina tambi\u00e9n son caracter\u00edsticas importantes de un buen sitio web, pero es el contenido escrito el que:<\/p>\n\n\n\n

1. Determine si su sitio web aparece en Google.
2. Convierta a los visitantes en clientes de pago<\/strong><\/p>\n\n\n\n

En el libro, me centro principalmente en el aspecto de optimizaci\u00f3n de motores de b\u00fasqueda, \u00a1aunque en realidad hay muchos cruces entre los dos!<\/p>\n\n\n\n

El libro se divide en 4 secciones:<\/p>\n\n\n\n

  1. C\u00f3mo definir su declaraci\u00f3n de misi\u00f3n \/ propuesta de valor \u00fanica<\/strong>
    Es fundamental que defina la propuesta de valor \u00fanica de su producto o servicio.

    \u00bfQu\u00e9 es lo que hace que su producto o servicio sea especial?<\/strong>
    \u00bfPor qu\u00e9 la gente deber\u00eda elegir su producto o servicio sobre los de la competencia?<\/strong>

    En este cap\u00edtulo, veremos algunas estrategias excelentes para identificar las fortalezas y especialidades de su marca que lo ayudar\u00e1n a destacarse entre la multitud, adem\u00e1s de c\u00f3mo identificar y apuntar a su audiencia de nicho en l\u00ednea.
    <\/li>
  2. Los porqu\u00e9s y los c\u00f3mo de la investigaci\u00f3n de palabras clave<\/strong>
    Conoce su producto o servicio por dentro y por fuera. Usted sabe exactamente lo que hace, c\u00f3mo funciona, c\u00f3mo se llama ... \u00a1Es posible que sus clientes potenciales no lo conozcan!

    Cualquiera que sea su nicho, debe realizar una "investigaci\u00f3n de palabras clave" para averiguar:

    \u00bfQu\u00e9 t\u00e9rminos utiliza realmente la gente para buscar productos o servicios como el suyo?

    \u00bfQu\u00e9 tipo de demanda existe para su producto o servicio?<\/strong>

    Mediante la investigaci\u00f3n de palabras clave, podr\u00e1 crear una larga lista de posibles t\u00e9rminos de b\u00fasqueda que los clientes potenciales utilizar\u00e1n para encontrar su sitio web.
    <\/li>
  3. C\u00f3mo salir de la competencia para obtener una ventaja<\/strong>
    Tu negocio no existe en el vac\u00edo. Necesitas averiguarlo:

    \u00bfHay otros sitios web que ofrezcan los mismos productos y servicios?

    \u00bfSon sus PSU realmente PSU o sus competidores ofrecen el mismo (o mejor) producto o servicio?<\/strong>

    Este cap\u00edtulo le proporcionar\u00e1 las herramientas y t\u00e9cnicas (gratuitas) que necesita para conocer a su competencia. Aprender\u00e1 a analizar las fortalezas y debilidades de las otras empresas en su categor\u00eda para refinar su lista de palabras clave a aquellas con las mayores posibilidades de \u00e9xito.
    <\/li>
  4. C\u00f3mo optimizar su contenido para SEO y dispositivos m\u00f3viles<\/strong>
    Una vez que haya decidido las frases de palabras clave elegidas, debe optimizar su texto para Google.

    NO se trata de intentar piratear o enga\u00f1ar a Google, la verdad es que no puedes enga\u00f1arte para llegar a la parte superior de los resultados de b\u00fasqueda.

    Un buen SEO se trata realmente de estructurar su contenido escrito de una manera clara y f\u00e1cil de entender. Hacerlo ayuda tanto a los humanos como a los robots de b\u00fasqueda a comprender lo que su contenido est\u00e1 tratando de decir.

    Este cap\u00edtulo est\u00e1 realmente escrito pensando en los usuarios de WordPress. WordPress hace que el SEO sea muy f\u00e1cil, sin necesidad de HTML o programaci\u00f3n. Sin embargo, las reglas generales se aplican a cualquier sitio web, independientemente de la plataforma que est\u00e9 utilizando.<\/li><\/ol>\n\n\n\n

    SEO en la p\u00e1gina para WordPress: c\u00f3mo escribir contenido que se clasifica en Google es ahora disponible en Amazon<\/a> por menos del precio de una taza de (buen) caf\u00e9.<\/p>\n\n\n\n

    \"\"<\/a><\/figure><\/div>\n\n\n\n
    \n
    Ver en Amazon<\/a><\/div>\n<\/div>\n\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    So you’ve launched your new website, it looks great and everyone loves it. The only problem? You have no visitors! No visitors means no new clients or conversions. The truth is, launching a new website is the easy part. The real work begins afterwards, looking for ways to drive traffic to your page. Pay per […]<\/p>\n","protected":false},"author":1,"featured_media":26850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[122],"tags":[],"class_list":["post-28467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-tips"],"yoast_head":"\nNew eBook available: On-Page SEO for WordPress - WooSimon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woosimon.com\/es\/new-ebook-available-on-page-seo-for-wordpress\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New eBook available: On-Page SEO for WordPress - WooSimon\" \/>\n<meta property=\"og:description\" content=\"So you’ve launched your new website, it looks great and everyone loves it. 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