{"id":26287,"date":"2021-01-26T18:06:10","date_gmt":"2021-01-26T17:06:10","guid":{"rendered":"https:\/\/woosimon.com\/?p=26287"},"modified":"2022-11-30T09:39:51","modified_gmt":"2022-11-30T08:39:51","slug":"how-to-write-content-for-your-website-that-will-rank-in-google","status":"publish","type":"post","link":"https:\/\/woosimon.com\/es\/how-to-write-content-for-your-website-that-will-rank-in-google\/","title":{"rendered":"C\u00f3mo escribir contenido para su sitio web que se clasificar\u00e1 en Google"},"content":{"rendered":"<p>En este art\u00edculo, veremos c\u00f3mo escribir contenido optimizado para SEO para su sitio web.<\/p>\n\n\n\n<p>Las im\u00e1genes hermosas, la excelente interfaz de usuario y la velocidad de la p\u00e1gina tambi\u00e9n son importantes, pero es el contenido escrito el que:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Determine si su sitio web aparece en los resultados de b\u00fasqueda<\/strong><\/li>\n\n\n\n<li><strong>Convierta al visitante en un cliente que paga<\/strong><\/li>\n<\/ol>\n\n\n\n<p>En esta gu\u00eda, nos centraremos en el aspecto de Optimizaci\u00f3n de motores de b\u00fasqueda. (Aunque en realidad hay bastante cruce entre los dos).\u00a0<\/p>\n\n\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-1  uagb-block-530b6dfa\"\n\t\t\t\t\tdata-scroll= \"1\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTabla de contenidos\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap\">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#5-essential-steps-to-write-content-for-your-website-that-converts\" class=\"uagb-toc-link__trigger\">5 pasos esenciales para escribir contenido para su sitio web que se convierta<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#1-define-your-mission-statement-usp\" class=\"uagb-toc-link__trigger\">1. Defina su Declaraci\u00f3n de Misi\u00f3n \/ USP<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#2-do-keyword-research\" class=\"uagb-toc-link__trigger\">2. Haz una investigaci\u00f3n de palabras clave<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#3-scope-out-the-competition\" class=\"uagb-toc-link__trigger\">3. Alcance de la Competencia<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#4-find-the-longtail\" class=\"uagb-toc-link__trigger\">4. Encuentra el &quot;Cola Larga&quot;<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#5-optimise-your-writing-for-seo-mobile\" class=\"uagb-toc-link__trigger\">5. Optimiza tu redacci\u00f3n para SEO y dispositivos m\u00f3viles<\/a><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#conclusion\" class=\"uagb-toc-link__trigger\">Conclusi\u00f3n<\/a><\/ul><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">5 pasos esenciales para escribir contenido para su sitio web que se convierta<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Defina su Declaraci\u00f3n de Misi\u00f3n \/ USP<\/h3>\n\n\n\n<p>Es fundamental que defina el punto de venta \u00fanico de su producto o servicio.<br><br><strong><em>\u00bfQu\u00e9 es lo que hace que su producto o servicio sea especial?<\/em><\/strong><br><strong><em>\u00bfPor qu\u00e9 la gente deber\u00eda elegir su producto o servicio sobre los de la competencia?<\/em><\/strong><br><br>Si ya tienes clientes, es una buena idea hacerles una encuesta para saber por qu\u00e9 te eligieron. A veces, pueden identificar beneficios que usted da por sentado pero que, de hecho, lo distinguen.<br><br>Si no puede responder a estas preguntas, debe pensar detenidamente en su plan de negocios.\u00a0<br><br><a href=\"https:\/\/woosimon.com\/es\/how-to-find-a-niche-for-your-business-online\/\">Lea mi gu\u00eda detallada para encontrar un nicho en l\u00ednea para su negocio aqu\u00ed.<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Haz una investigaci\u00f3n de palabras clave<\/h3>\n\n\n\n<p>Conoce su producto o servicio por dentro y por fuera. Usted sabe exactamente lo que hace, c\u00f3mo funciona, c\u00f3mo se llama ... \u00a1Es posible que sus clientes potenciales no lo conozcan!<\/p>\n\n\n\n<p>Entonces, sea cual sea su nicho, debe hacer una &quot;Investigaci\u00f3n de palabras clave&quot; para averiguar:<\/p>\n\n\n\n<p><strong>\u00bfQu\u00e9 t\u00e9rminos utiliza realmente la gente para buscar productos o servicios como el suyo?<\/strong><br><strong>\u00bfQu\u00e9 tipo de demanda existe para su producto o servicio?<\/strong><\/p>\n\n\n\n<p>Cree una lista lo m\u00e1s larga posible de t\u00e9rminos de b\u00fasqueda que los clientes potenciales podr\u00edan utilizar para encontrar su sitio web.<br><a href=\"https:\/\/woosimon.com\/es\/keyword-research-for-small-business-owners\/\">Lea mi gu\u00eda completa de investigaci\u00f3n de palabras clave para peque\u00f1as empresas aqu\u00ed.<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Alcance de la Competencia<\/h3>\n\n\n\n<p>Tu negocio no existe en el vac\u00edo. Necesitas averiguarlo:<br><br><strong><strong>\u00bfHay otros sitios web que ofrezcan los mismos productos y servicios?\u00a0<\/strong><br><strong>\u00bfSon sus PSU realmente PSU o sus competidores ofrecen el mismo (o mejor) producto o servicio?\u00a0<\/strong><br><\/strong><br>Busque en Google la lista de palabras clave y frases que se le ocurri\u00f3 en el paso 2 y vea lo que aparece en los resultados.<br><br><strong>\u00a1Recordar!<\/strong> <br>R. Google ofrece resultados muy personalizados, as\u00ed que cambie al modo de inc\u00f3gnito para que su historial de b\u00fasqueda y navegaci\u00f3n no influya en los resultados.<br>B. Los resultados dependen de la ubicaci\u00f3n y var\u00edan mucho seg\u00fan el pa\u00eds, la ciudad e incluso la calle en la que se encuentra el usuario en ese momento.<br><br>Esto \u00faltimo no es un problema si su sitio web es para una empresa local. De hecho, es una ventaja. Sin embargo, si planea orientar sus anuncios a nivel nacional o internacional, debe aprender a <a href=\"https:\/\/woosimon.com\/es\/3-tricks-to-see-google-search-results-from-different-locations-without-a-vpn\/\">ver resultados de b\u00fasqueda de diferentes ubicaciones<\/a>.<br><br>Intente hacer una valoraci\u00f3n de los sitios web que aparecen en la primera p\u00e1gina de resultados.<br>\u00bfSon competidores? \u00bfQu\u00e9 tan poderosos son? \u00bfQu\u00e9 tan diferentes son los resultados para diferentes t\u00e9rminos?<br><br><a href=\"https:\/\/woosimon.com\/es\/keyword-research-for-small-business-owners\/\">Obtenga m\u00e1s informaci\u00f3n sobre c\u00f3mo investigar a su competencia aqu\u00ed.<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Encuentra el &quot;Cola Larga&quot;<\/h3>\n\n\n\n<p>La competencia es dura. Entrar en la primera p\u00e1gina de Google, por no hablar de los primeros resultados, con la frase clave &quot;Calcetines de senderismo&quot;, por ejemplo, ser\u00eda un desaf\u00edo. <br><br>Los sitios establecidos tienen &quot;Autoridad de dominio&quot;. Muchas cr\u00edticas positivas, enlaces entrantes y compartidos en las redes sociales. <br><br>Tu nuevo y brillante sitio web que dice &quot;Definitivamente los mejores calcetines de todos los tiempos, seg\u00fan yo&quot; no va directamente al n\u00famero 1. Debes escabullirte por la puerta trasera. Puede hacerlo apuntando a combinaciones de palabras clave menos comunes para las que hay menos competencia.<br><br><em>&quot;Calcetines de senderismo coloridos hechos con lana de alpaca sostenible&quot;<\/em> ser\u00eda un ejemplo de una consulta de b\u00fasqueda de &quot;cola larga&quot;. <br><br>Estas consultas de b\u00fasqueda representan solo un peque\u00f1o porcentaje del volumen total de b\u00fasquedas. Pero como hay 5-6 mil millones de b\u00fasquedas en Google por d\u00eda, un peque\u00f1o porcentaje puede ser m\u00e1s que suficiente para sostener una peque\u00f1a empresa. <br><br>Con el tiempo, a medida que su empresa construya su reputaci\u00f3n con estos clientes de cola larga, puede comenzar a escalar y aumentar gradualmente su participaci\u00f3n de mercado.<br><br>Importante: debe satisfacer genuinamente las consultas de cola larga a las que se dirige. \u00a1No intente clasificar para \u201cCalcetines de senderismo coloridos hechos con lana de alpaca sostenible\u201d a menos que realmente tenga calcetines de senderismo coloridos hechos con lana de alpaca sostenible para vender!<br><br><a href=\"https:\/\/woosimon.com\/es\/keyword-research-for-small-business-owners\/\">Para obtener una visi\u00f3n m\u00e1s detallada de c\u00f3mo orientar los anuncios de cola larga, consulte mi gu\u00eda sobre investigaci\u00f3n de palabras clave<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Optimiza tu redacci\u00f3n para SEO y dispositivos m\u00f3viles<\/h3>\n\n\n\n<p>Una vez que haya decidido su frase de palabras clave, debe optimizar su texto para Google.<br><br>Un buen SEO consiste en estructurar su contenido escrito de una manera clara y f\u00e1cil de entender. Hacerlo ayuda tanto a los humanos como a los robots de b\u00fasqueda a comprender lo que su contenido est\u00e1 tratando de decir.\u00a0<br><br>No hay sustituto para tener un producto o servicio de alta calidad y escribir contenido original interesante y atractivo. Sin embargo, puede ayudar a Google (y a los lectores) a encontrar su contenido al incluir sus palabras clave en:<br><br><strong>&gt; El t\u00edtulo de tu p\u00e1gina o publicaci\u00f3n (y slug de URL)<\/strong><br><strong>&gt; Primer p\u00e1rrafo de texto<\/strong><br><strong>&gt; Extracto \/ meta descripci\u00f3n<\/strong><br><strong>&gt; R\u00fabricas y subpartidas<\/strong><br><strong>&gt; T\u00edtulos de im\u00e1genes y texto alternativo<\/strong><br><strong>&gt; En alg\u00fan lugar en el medio y cerca del final<\/strong><br><br>No use en exceso su frase de palabras clave, o puede ser penalizado por &quot;relleno de palabras clave&quot;.<br><br>Adem\u00e1s, recuerde que muchos visitantes escanear\u00e1n su sitio web en sus tel\u00e9fonos m\u00f3viles. Evite usar muchas oraciones largas y p\u00e1rrafos continuos. Trate de ser relativamente conciso y divida el texto con muchos subt\u00edtulos y vi\u00f1etas.<br><br><a href=\"https:\/\/woosimon.com\/es\/5-seo-writing-tips-for-wordpress-pages-and-posts\/\">Aseg\u00farese de leer mi gu\u00eda completa para escribir contenido compatible con SEO aqu\u00ed<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3n<\/h2>\n\n\n\n<p>Este art\u00edculo ofrece una descripci\u00f3n general de los factores de SEO m\u00e1s importantes a considerar al escribir contenido para su sitio web.<\/p>\n\n\n\n<p>Antes de tocar el teclado, aseg\u00farese de consultar mis art\u00edculos m\u00e1s detallados. <\/p>","protected":false},"excerpt":{"rendered":"<p>In this article, we&#8217;re going to look at how to write SEO optimised content for your website. Beautiful images, great UI, and page speed are important too, but it is the written content that will: In this guide, we&#8217;re going to focus on the Search Engine Optimisation aspect. 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