{"id":29719,"date":"2023-01-19T10:26:18","date_gmt":"2023-01-19T09:26:18","guid":{"rendered":"https:\/\/woosimon.com\/?p=29719"},"modified":"2023-01-19T10:26:21","modified_gmt":"2023-01-19T09:26:21","slug":"what-is-the-difference-between-content-writing-and-copywriting-an-in-depth-look-on-both-content-writing-and-copywriting-and-why-a-website-should-feature-both","status":"publish","type":"post","link":"https:\/\/woosimon.com\/ca\/what-is-the-difference-between-content-writing-and-copywriting-an-in-depth-look-on-both-content-writing-and-copywriting-and-why-a-website-should-feature-both\/","title":{"rendered":"Quina difer\u00e8ncia hi ha entre la redacci\u00f3 de contingut i la redacci\u00f3 de textos? Una visi\u00f3 detallada tant de l'escriptura de contingut com de la redacci\u00f3 de textos i per qu\u00e8 un lloc web hauria de comptar amb tots dos"},"content":{"rendered":"

Introducci\u00f3<\/h2>\n\n\n\n

L'escriptura de contingut i la redacci\u00f3 de textos s\u00f3n dues de les formes d'escriptura m\u00e9s importants quan es tracta de crear un lloc web. Alguns venedors encara consideren que els dos s\u00f3n sin\u00f2nims, per\u00f2 en realitat s\u00f3n diferents entre si i tenen prop\u00f2sits diferents. Fem una ullada a qu\u00e8 \u00e9s l'escriptura de contingut i en qu\u00e8 es diferencia de la redacci\u00f3 per tal que pugueu decidir quins heu d'utilitzar on!<\/p>\n\n\n\t\t\t\t

\n\t\t\t\t
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\n\t\t\t\t\t\t\tTaula de continguts\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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  1. Introducci\u00f3<\/a>
  2. Qu\u00e8 \u00e9s l'escriptura de continguts?<\/a>
  3. Qu\u00e8 \u00e9s el copywriting?<\/a>
  4. Redacci\u00f3 de contingut vs redacci\u00f3 de textos: com assegurar-vos que el vostre lloc web tingui l'equilibri adequat de tots dos.<\/a>
  5. Conclusi\u00f3<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n
    <\/div>\n\n\n\n

    Qu\u00e8 \u00e9s l'escriptura de continguts?<\/h2>\n\n\n\n

    L'escriptura de contingut \u00e9s un proc\u00e9s de creaci\u00f3 de contingut per al vostre lloc web que apareixer\u00e0 als resultats de la cerca i dirigir\u00e0 tr\u00e0nsit a la vostra p\u00e0gina. No est\u00e0 orientat a vendes, de manera que \u00e9s diferent de la redacci\u00f3. L'escriptura de contingut s'utilitza normalment per atraure visitants i generar confian\u00e7a amb ells abans que es converteixin en clients. Per exemple, si teniu una botiga de comer\u00e7 electr\u00f2nic que ven roba, voldr\u00edeu escriure entrades al bloc que expliquen com s\u00f3n tend\u00e8ncies determinats estils de roba aquesta temporada o per qu\u00e8 determinats colors s'ajunten b\u00e9. L'objectiu aqu\u00ed no \u00e9s aconseguir que la gent compri els vostres productes immediatament; en lloc d'aix\u00f2, es tracta de proporcionar informaci\u00f3 \u00fatil que els far\u00e0 m\u00e9s propensos a fer negocis amb tu m\u00e9s endavant, quan estiguin preparats per comprar-te alguna cosa.<\/p>\n\n\n\n

    Qu\u00e8 \u00e9s el copywriting?<\/h2>\n\n\n\n

    El copywriting \u00e9s una forma de m\u00e0rqueting i comunicaci\u00f3. \u00c9s l'art d'escriure contingut que ven productes o serveis, per\u00f2 va m\u00e9s enll\u00e0 de ser un anunci. Els redactors saben com escriure titulars i subt\u00edtols convincents que capten l'atenci\u00f3 del p\u00fablic, aix\u00ed com un text corporal captivador que els mant\u00e9 llegint. Utilitzen diverses t\u00e8cniques per persuadir els lectors perqu\u00e8 prenguin mesures, ja sigui per fer una compra, registrar-se a una llista de subscripci\u00f3 per correu electr\u00f2nic o obtenir m\u00e9s informaci\u00f3 sobre el producte en q\u00fcesti\u00f3.<\/p>\n\n\n\n

    Tamb\u00e9 \u00e9s important que els redactors entenguin qu\u00e8 fa que el seu p\u00fablic funcioni: prefereixen declaracions atrevides o m\u00e9s suaus? Prefereixen els par\u00e0grafs curts o els llargs? Si vens programari, preferirien llegir sobre les seves caracter\u00edstiques o els seus avantatges? Preferirien que de tant en tant hi incorpor\u00e9s alguna cosa divertida a la barreja (si \u00e9s aix\u00ed: quins tipus d'humor)? La teva feina ser\u00e0 m\u00e9s f\u00e0cil si pots anticipar-te a aquestes preguntes per tal que quan t'asseus a l'ordinador amb el bol\u00edgraf a la m\u00e0 (o els dits al teclat), nom\u00e9s cal escriure!<\/p>\n\n\n\n

    Redacci\u00f3 de contingut vs redacci\u00f3 de textos: com assegurar-vos que el vostre lloc web tingui l'equilibri adequat de tots dos.<\/h2>\n\n\n\n

    L'escriptura de contingut consisteix a crear contingut que condueixi tr\u00e0nsit al vostre lloc web mitjan\u00e7ant els resultats de la cerca.<\/p>\n\n\n\n

    La redacci\u00f3 \u00e9s el proc\u00e9s de creaci\u00f3 de contingut per a un lloc web dissenyat per persuadir el lector perqu\u00e8 prengui accions com ara fer una cita o comprar un producte al lloc.<\/p>\n\n\n\n

    Els redactors de contingut se centren m\u00e9s en oferir als usuaris informaci\u00f3 de valor afegit que no pas en intentar conv\u00e8ncer-los perqu\u00e8 compren alguna cosa al seu lloc (\u00e9s a dir, se centren en l'experi\u00e8ncia de l'usuari).<\/p>\n\n\n\n

    Conclusi\u00f3<\/h2>\n\n\n\n

    La redacci\u00f3 de contingut i la redacci\u00f3 de textos s\u00f3n dues coses molt diferents, per\u00f2 no hi ha dubte que totes dues tenen un paper important en l'\u00e8xit de qualsevol lloc web. Tot i que l'escriptura de contingut se centra m\u00e9s en proporcionar informaci\u00f3 sobre un tema o producte, la redacci\u00f3 implica crear contingut atractiu per persuadir els lectors a comprar-te alguna cosa. Els dos tipus de contingut s'han de mostrar al vostre lloc web perqu\u00e8 els visitants estiguin sempre compromesos amb el que estan llegint mentre naveguen per p\u00e0gines plenes d'informaci\u00f3 \u00fatil.<\/p>\n\n\n\n

    Necessites ajuda amb el contingut o la c\u00f2pia del teu lloc web? S\u00f3c un venedor de continguts, escriptor de SEO i redactor amb m\u00e9s de deu anys d'experi\u00e8ncia. La meva experi\u00e8ncia inclou investigar frases de paraules clau, escriure contingut optimitzat per a SEO i generar conversions per garantir que els visitants es converteixin en clients. Poseu-vos en contacte avui per obtenir un pressupost gratu\u00eft<\/a>!<\/p>","protected":false},"excerpt":{"rendered":"

    Introduction Content writing and copywriting are two of the most important forms of writing when it comes to creating a website. Some marketers still consider the two to be synonyms, but they are actually different from each other and serve different purposes. Let\u2019s take a look at what content writing is and how it differs […]<\/p>\n","protected":false},"author":1,"featured_media":29721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[320,122,303],"tags":[327,326],"class_list":["post-29719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-tips","category-seo-tips","category-website-basics","tag-content-creation","tag-copywriting"],"yoast_head":"\nWhat is the difference between content writing and copywriting? 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