{"id":29657,"date":"2022-12-09T16:56:51","date_gmt":"2022-12-09T15:56:51","guid":{"rendered":"https:\/\/woosimon.com\/?p=29657"},"modified":"2022-12-10T18:06:10","modified_gmt":"2022-12-10T17:06:10","slug":"homepage-optimisation-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/woosimon.com\/ca\/homepage-optimisation-what-you-need-to-know\/","title":{"rendered":"Optimitzaci\u00f3 de la p\u00e0gina d'inici: el que necessiteu saber"},"content":{"rendered":"

Tenir un lloc web optimitzat tant per al contingut com per al rendiment \u00e9s clau per generar tr\u00e0nsit, conversions i ingressos. Per\u00f2 per on comences? Aqu\u00ed, explicar\u00e9 els conceptes b\u00e0sics de l'optimitzaci\u00f3 de la p\u00e0gina d'inici perqu\u00e8 pugueu treure el m\u00e0xim profit de la vostra pres\u00e8ncia en l\u00ednia. Des de la millora dels temps de c\u00e0rrega fins a la creaci\u00f3 d'una millor experi\u00e8ncia d'usuari, segueix llegint per con\u00e8ixer tots els detalls de l'optimitzaci\u00f3 de la p\u00e0gina d'inici!<\/p>\n\n\n\t\t\t\t

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\n\t\t\t\t\t\t\tTaula de continguts\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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  1. Introducci\u00f3: el prop\u00f2sit d'una p\u00e0gina d'inici<\/a>
  2. Les funcions m\u00e9s importants de la p\u00e0gina d'inici<\/a>
  3. Optimitzaci\u00f3 de la p\u00e0gina d'inici per a Google<\/a>
  4. Optimitzaci\u00f3 de la p\u00e0gina d'inici per a conversions<\/a>
  5. Conclusi\u00f3<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n
    <\/div>\n\n\n\n

    Introducci\u00f3: el prop\u00f2sit d'una p\u00e0gina d'inici<\/h2>\n\n\n\n

    Quan els visitants arriben a la vostra p\u00e0gina d'inici, teniu q\u00fcesti\u00f3 de segons per fer una impressi\u00f3. \u00c9s per aix\u00f2 que haur\u00edeu d'optimitzar-ne tots els aspectes, des de les imatges que trieu i la mida del text, fins al disseny i l'estructura generals.

    \u00c9s f\u00e0cil que els llocs web es tornin obsolets o caducats amb el temps, per la qual cosa \u00e9s crucial estar al dia de les tend\u00e8ncies digitals. En optimitzar els elements clau com la tipografia, els dissenys de disseny gr\u00e0fic i la redacci\u00f3 web, podeu assegurar-vos que el vostre lloc web capti la m\u00e0xima atenci\u00f3 i comprom\u00eds dels visitants.

    A m\u00e9s del seu valor est\u00e8tic, una p\u00e0gina d'inici optimitzada tamb\u00e9 hauria d'incloure elements essencials com un bot\u00f3 de crida a l'acci\u00f3 (CTA) destacat perqu\u00e8 els visitants facin clic per obtenir m\u00e9s informaci\u00f3 sobre el vostre producte o serveis. A m\u00e9s, els enlla\u00e7os s'han de col\u00b7locar estrat\u00e8gicament a cada p\u00e0gina per dirigir els usuaris m\u00e9s a fons al lloc web.

    A m\u00e9s, assegureu-vos que:<\/p>\n\n\n\n

      \n
    • Les imatges s\u00f3n n\u00edtides i atractives<\/li>\n\n\n\n
    • El text \u00e9s llegible independentment del dispositiu en qu\u00e8 estiguin veient<\/li>\n\n\n\n
    • Els temps de c\u00e0rrega s\u00f3n r\u00e0pids<\/li>\n\n\n\n
    • Es pot accedir f\u00e0cilment a altres p\u00e0gines del lloc<\/li>\n\n\n\n
    • Els v\u00eddeos es reprodueixen correctament<\/li>\n\n\n\n
    • La navegaci\u00f3 del lloc web \u00e9s intu\u00eftiva<\/li>\n\n\n\n
    • La informaci\u00f3 de contacte \u00e9s f\u00e0cil de trobar<\/li>\n\n\n\n
    • Les connexions a les xarxes socials es poden veure d'un cop d'ull<\/li>\n<\/ul>\n\n\n\n

      \u2014 Tots aquests factors sumen una millor experi\u00e8ncia d'usuari en general!<\/p>\n\n\n\n

      Les funcions m\u00e9s importants de la p\u00e0gina d'inici<\/h2>\n\n\n\n

      El disseny de la p\u00e0gina d'inici del vostre lloc web marca el to per a tota l'experi\u00e8ncia de l'usuari. \u00c9s important prendre el temps per crear una p\u00e0gina intu\u00eftiva amb elements clau que s'adaptin als objectius d'usuari desitjats. Aix\u00f2 inclou tot, des del disseny i la c\u00f2pia fins a imatges, v\u00eddeos, men\u00fas i molt m\u00e9s. Per assegurar-vos que esteu donant als usuaris la millor primera impressi\u00f3 i guiant-los cap a on voleu que vagin, tingueu en compte aquestes funcions essencials quan optimitzeu la vostra p\u00e0gina d'inici:

      1. Logotips:<\/strong> El vostre logotip s'ha de col\u00b7locar de manera destacada a sobre del plec de la vostra p\u00e0gina d'inici perqu\u00e8 els usuaris puguin recon\u00e8ixer la vostra empresa r\u00e0pidament. A m\u00e9s, mostra les certificacions o premis associats a la teva empresa d'una manera que ajudi a generar la confian\u00e7a dels usuaris.

      2. Navegaci\u00f3:<\/strong> Un men\u00fa de navegaci\u00f3 efica\u00e7 permet als visitants trobar f\u00e0cilment el que estan buscant sense haver de cercar a trav\u00e9s de p\u00e0gines llargues de contingut. Proveu d'utilitzar men\u00fas desplegables o icones d'hamburguesa per a una usabilitat adaptada per a m\u00f2bils quan hi hagi molts enlla\u00e7os que s'han de mostrar en finestres f\u00edsiques estretes o espais de pantalla limitats.

      3. T\u00edtols\/visuals: <\/strong>Els titulars han d'explicar en veu alta i clara qui ets i qu\u00e8 fas en una frase concisa que capti l'atenci\u00f3 d'una sola mirada. Els elements visuals com els v\u00eddeos o els b\u00e0ners tamb\u00e9 s\u00f3n potents eines de narraci\u00f3 d'hist\u00f2ries que atrauen els usuaris i ofereixen una oportunitat addicional per causar una impressi\u00f3 d'impacte immediata.

      4. Valors b\u00e0sics\/Declaraci\u00f3 de missi\u00f3:<\/strong> Els vostres valors i la vostra declaraci\u00f3 de missi\u00f3 haurien de quedar clars des de la compensaci\u00f3. El missatge hauria de ser una experi\u00e8ncia coherent durant tot el seu viatge explorant el que teniu per oferir al vostre lloc, ja siguin productes, serveis, experi\u00e8ncies, etc. Descriu-ho clarament amb una redacci\u00f3 concisa que expliqui clarament per qu\u00e8 haurien de fer negocis amb vosaltres en comparaci\u00f3 amb la compet\u00e8ncia!

      5. Crida a l'acci\u00f3:<\/strong> Incorporeu crides a l'acci\u00f3 atrevides a la p\u00e0gina d'inici del vostre lloc web que ofereixen als visitants els propers passos tangibles quan arribin, ja sigui fent clic a les ofertes de productes des d'un carrusel o fent servir formularis de contacte\/caixes de xat per posar-vos en contacte quan surtin preguntes... Dirigint clarament als espectadors. cap a on han d'anar a continuaci\u00f3: les taxes de conversi\u00f3 augmentaran molt m\u00e9s r\u00e0pidament!<\/p>\n\n\n\n

      Optimitzaci\u00f3 de la p\u00e0gina d'inici per a Google<\/h2>\n\n\n\n

      L'optimitzaci\u00f3 de la p\u00e0gina d'inici \u00e9s una part clau de qualsevol campanya de m\u00e0rqueting en motors de cerca (SEM) d'\u00e8xit. Implica fer canvis al vostre lloc web per assegurar-vos que els rastrejadors dels motors de cerca puguin rastrejar-lo i indexar-lo f\u00e0cilment i per millorar-ne la rellev\u00e0ncia per a les paraules clau objectiu. L'objectiu \u00e9s augmentar la visibilitat del vostre lloc web en els r\u00e0nquings org\u00e0nics dels motors de cerca i, en definitiva, aconseguir m\u00e9s visitants dirigits al vostre lloc.

      Per optimitzar correctament la vostra p\u00e0gina d'inici, heu de tenir en compte els factors seg\u00fcents:

      –Pertinen\u00e7a<\/strong> \u2013 La vostra p\u00e0gina d'inici s'ha d'optimitzar al voltant de paraules clau d'objectiu de primer nivell rellevants per als objectius generals del vostre lloc web o de les ofertes de productes\/serveis.
      –Estructura <\/strong>\u2013 Una p\u00e0gina d'inici optimitzada hauria d'incloure una etiqueta de t\u00edtol i una meta descripci\u00f3 que incloguin paraules clau rellevants per a la p\u00e0gina en q\u00fcesti\u00f3, aix\u00ed com etiquetes d'encap\u00e7alament (H1 \u2013 H6) on cadascuna cont\u00e9 almenys una paraula clau de la vostra llista d'objectius.
      –Contingut<\/strong> \u2013 El contingut de la p\u00e0gina tamb\u00e9 ha de contenir paraules clau de la vostra llista d'objectius, escrites de manera natural en frases o par\u00e0grafs amb longituds variables segons el tema de la p\u00e0gina.
      –Enlla\u00e7os<\/strong> \u2013 Els enlla\u00e7os dins i fora del lloc s\u00f3n importants per dirigir els visitants web a trav\u00e9s del vostre lloc web, aix\u00ed com per passar senyals de PageRank entre les p\u00e0gines del mateix, aix\u00ed que assegureu-vos que totes les p\u00e0gines del vostre lloc estiguin enlla\u00e7ades directament o indirectament en 3 clics sempre que sigui possible.
      –Extres<\/strong> \u2013 Tamb\u00e9 \u00e9s possible que vulgueu aprofitar funcions avan\u00e7ades com el marcatge d'esquema o les etiquetes d'autoria que poden donar visibilitat addicional a les llistes de motors de cerca, per\u00f2 tenen els seus propis avantatges i inconvenients com ho faria qualsevol altra t\u00e8cnica de SEO.<\/p>\n\n\n\n

      \n
      \n
      \"\"<\/figure><\/div>\n<\/div>\n\n\n\n
      <\/div>\n<\/div><\/div>\n\n\n\n

      Optimitzaci\u00f3 de la p\u00e0gina d'inici per a conversions<\/h2>\n\n\n\n

      La p\u00e0gina d'inici del vostre lloc web \u00e9s, amb difer\u00e8ncia, la p\u00e0gina m\u00e9s important quan es tracta de generar conversions. Tant si us orienteu al tr\u00e0nsit de motors de cerca, xarxes socials o altres fonts, la vostra p\u00e0gina d'inici sovint ser\u00e0 la primera p\u00e0gina que veuran els visitants quan arribin al vostre lloc web. Tenint aix\u00f2 en compte, \u00e9s essencial que optimitzeu la vostra p\u00e0gina d'inici per garantir una experi\u00e8ncia d'usuari positiva.

      L'optimitzaci\u00f3 de la p\u00e0gina d'inici comen\u00e7a per comprendre per qu\u00e8 la gent la visita en primer lloc: quines s\u00f3n les seves intencions? Con\u00e8ixer aquestes intencions \u00e9s clau per dissenyar i optimitzar les oportunitats de conversi\u00f3. Per exemple, si una gran proporci\u00f3 de visitants aterren a la vostra p\u00e0gina d'inici buscant informaci\u00f3 sobre el producte, pot tenir sentit afegir detalls i preus del producte a la p\u00e0gina principal o assegurar-vos que els enlla\u00e7os d'informaci\u00f3 del producte destaquen d'altres opcions de navegaci\u00f3. Aix\u00f2 tamb\u00e9 podria implicar provar diferents dissenys i elements de disseny que destaquin p\u00e0gines i productes espec\u00edfics, aix\u00ed com entendre com els visitants naveguen pel vostre lloc web per augmentar les conversions.

      El contingut ben escrit t\u00e9 un paper crucial en l'optimitzaci\u00f3 de la p\u00e0gina d'inici; Teniu un espai immobiliari limitat en qu\u00e8 implicar els usuaris, de manera que aquesta important p\u00e0gina ha de proporcionar als cercadors contingut \u00fatil que pugui captar la seva atenci\u00f3 i obligar-los a prendre mesures i\/o visitar una altra p\u00e0gina del vostre lloc web. L'objectiu \u00e9s utilitzar la redacci\u00f3 persuassiva juntament amb crides a l'acci\u00f3 que incitin els usuaris a prendre les accions desitjades, com ara fer una compra o registrar-se en una oferta, etc. Aquestes trucades poden ser enlla\u00e7os basats en text com els botons "M\u00e9s informaci\u00f3" o elements destacats de navegaci\u00f3 de nivell superior; per\u00f2, \u00e9s important no sobrecarregar els usuaris amb massa opcions alhora; oferir dues opcions principals sovint d\u00f3na millors resultats quan es tracta d'optimitzar les conversions a les p\u00e0gines d'inici dels llocs web<\/p>\n\n\n\n

      Conclusi\u00f3<\/h2>\n\n\n\n

      Despr\u00e9s d'investigar, elaborar estrat\u00e8gies i optimitzar, \u00e9s el moment d'avaluar. Assegureu-vos de comprovar l'\u00e8xit dels vostres esfor\u00e7os mirant m\u00e8triques clau com ara la implicaci\u00f3 dels usuaris, el tr\u00e0nsit org\u00e0nic, els percentatges de conversi\u00f3 i els ingressos. Si trobeu algunes \u00e0rees que falten o si es poden millorar m\u00e9s elements, torneu enrere i ajusteu els vostres esfor\u00e7os en conseq\u00fc\u00e8ncia.

      L'optimitzaci\u00f3 de la p\u00e0gina d'inici hauria de ser un proc\u00e9s continu, depenent de la mida del vostre lloc i dels objectius que tingueu al cap. \u00c9s important tenir en compte que el progr\u00e9s rarament \u00e9s lineal, ja que hi pot haver una s\u00e8rie de factors que afecten els resultats. Continuar investigant els competidors: construir estrat\u00e8gies basades en l'an\u00e0lisi; t\u00e8cniques d'actualitzaci\u00f3 basades en dades; optimitzar cont\u00ednuament; avaluar els \u00e8xits i continuar esfor\u00e7ant-se per millorar. Un proc\u00e9s d'optimitzaci\u00f3 de la p\u00e0gina d'inici amb \u00e8xit \u00e9s iteratiu!<\/p>","protected":false},"excerpt":{"rendered":"

      Having a website that’s optimised for both content and performance is key to driving traffic, conversions, and revenue. But where do you start? Here, I’ll outline the basics of homepage optimisation so you can get the most out of your online presence. From improving load times to creating a better user experience, keep reading to […]<\/p>\n","protected":false},"author":1,"featured_media":29660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[303],"tags":[],"class_list":["post-29657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-basics"],"yoast_head":"\nHomepage Optimisation: What You Need to Know - WooSimon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woosimon.com\/ca\/homepage-optimisation-what-you-need-to-know\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Homepage Optimisation: What You Need to Know - WooSimon\" \/>\n<meta property=\"og:description\" content=\"Having a website that’s optimised for both content and performance is key to driving traffic, conversions, and revenue. 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