{"id":29325,"date":"2022-10-14T08:39:03","date_gmt":"2022-10-14T07:39:03","guid":{"rendered":"https:\/\/woosimon.com\/?p=29325"},"modified":"2022-10-17T15:40:06","modified_gmt":"2022-10-17T14:40:06","slug":"about-page-copywriting-the-dos-and-donts","status":"publish","type":"post","link":"https:\/\/woosimon.com\/ca\/about-page-copywriting-the-dos-and-donts\/","title":{"rendered":"Sobre la redacci\u00f3 de p\u00e0gines: les coses a fer i a no fer"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Introducci\u00f3<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La vostra p\u00e0gina &quot;Quant a nosaltres&quot; \u00e9s una de les p\u00e0gines m\u00e9s importants del vostre lloc web. \u00c9s la vostra oportunitat de fer una primera impressi\u00f3 fant\u00e0stica i dir als vostres visitants qui sou, qu\u00e8 feu i per qu\u00e8 els haurien de preocupar.<br><br>Tanmateix, escriure una p\u00e0gina &quot;Quant a nosaltres&quot; que realment assoleix aquests objectius \u00e9s m\u00e9s f\u00e0cil de dir que de fer. Massa empreses creen p\u00e0gines Sobre nosaltres que s\u00f3n poc m\u00e9s que llistes avorrides de fets i xifres. D&#039;altres intenten ser massa creatius i acaben semblant esfor\u00e7ats o poc aut\u00e8ntics.<br><br>La bona not\u00edcia \u00e9s que amb una mica de reflexi\u00f3 i esfor\u00e7, podeu crear una p\u00e0gina Sobre nosaltres que sigui alhora informativa i atractiva. En aquest article, compartir\u00e9 alguns consells meravellosos sobre qu\u00e8 fer (i qu\u00e8 no fer) en escriure la vostra p\u00e0gina Sobre nosaltres.<\/p>\n\n\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-1  uagb-block-530b6dfa\"\n\t\t\t\t\tdata-scroll= \"1\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTaula de continguts\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap\">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#introduction\" class=\"uagb-toc-link__trigger\">Introducci\u00f3<\/a><li class=\"uagb-toc__list\"><a href=\"#the-dos-of-about-page-copywriting\" class=\"uagb-toc-link__trigger\">Les coses a fer sobre la redacci\u00f3 de p\u00e0gines<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#keep-it-short-and-sweet\" class=\"uagb-toc-link__trigger\">Feu-ho curt i dol\u00e7<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#use-persuasive-language\" class=\"uagb-toc-link__trigger\">Utilitzeu un llenguatge persuasiu<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#be-unique\" class=\"uagb-toc-link__trigger\">Sigues \u00fanic<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#use-first-person-pronouns\" class=\"uagb-toc-link__trigger\">Utilitzeu pronoms en primera persona<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#tell-a-story\" class=\"uagb-toc-link__trigger\">Explica una hist\u00f2ria<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#use-imagery\" class=\"uagb-toc-link__trigger\">Utilitzeu imatges<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#use-testimonials\" class=\"uagb-toc-link__trigger\">Utilitzeu testimonis<\/a><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#the-donts-of-about-page-copywriting\" class=\"uagb-toc-link__trigger\">El no&#039;ts de Sobre la redacci\u00f3 de p\u00e0gines<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#dont-be-boring\" class=\"uagb-toc-link__trigger\">No siguis avorrit<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#dont-include-too-much-information\" class=\"uagb-toc-link__trigger\">No incloguis massa informaci\u00f3<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#dont-make-it-all-about-you\" class=\"uagb-toc-link__trigger\">No ho facis tot sobre tu<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#dont-use-jargon\" class=\"uagb-toc-link__trigger\">No utilitzeu l&#039;argot<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#dont-be-afraid-to-show-personality\" class=\"uagb-toc-link__trigger\">No tingueu por de mostrar personalitat<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#dont-forget-the-call-to-action\" class=\"uagb-toc-link__trigger\">No t&#039;oblidis de la crida a l&#039;acci\u00f3<\/a><\/li><\/ul><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#need-help-with-your-about-page\" class=\"uagb-toc-link__trigger\">Necessites ajuda amb la teva p\u00e0gina sobre?<\/a><\/ul><\/ul><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Les coses a fer sobre la redacci\u00f3 de p\u00e0gines<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quan escriviu la vostra p\u00e0gina Sobre, hi ha algunes coses que haur\u00edeu de tenir en compte per assegurar-vos que sigui efectiva:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Feu-ho curt i dol\u00e7<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sobre la redacci\u00f3 de p\u00e0gines \u00e9s un art i una ci\u00e8ncia. Voleu despertar la gana dels visitants del vostre lloc web sense donar massa informaci\u00f3. Despr\u00e9s de tot, voleu que es quedin al vostre lloc web i aprenguin m\u00e9s sobre la vostra empresa. La vostra p\u00e0gina sobre ha de ser breu i precisa. Quan es tracta de recompte de paraules, menys \u00e9s definitivament m\u00e9s. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Utilitzeu un llenguatge persuasiu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Utilitzeu un llenguatge persuasiu que obligui els vostres visitants a quedar-se i aprendre m\u00e9s sobre la vostra empresa. No obstant aix\u00f2, assegureu-vos d&#039;evitar els t\u00f2pics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sigues \u00fanic<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Distingeix-te de la teva compet\u00e8ncia compartint all\u00f2 que fa que la teva empresa sigui \u00fanica. Qu\u00e8 tens per oferir que ning\u00fa m\u00e9s faci?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Utilitzeu pronoms en primera persona<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L&#039;\u00fas de pronoms en primera persona com &quot;jo&quot; i &quot;nosaltres&quot; a la vostra p\u00e0gina Sobre \u00e9s perfectament acceptable. De fet, en general es recomana! Al cap i a la fi, la teva p\u00e0gina Sobre es tracta de la teva empresa i de les persones que la dirigeixen. Mitjan\u00e7ant l&#039;\u00fas de pronoms en primera persona, podeu mostrar als vostres visitants que hi ha persones reals darrere de la vostra marca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Explica una hist\u00f2ria<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La p\u00e0gina sobre \u00e9s una de les p\u00e0gines m\u00e9s importants del vostre lloc web. \u00c9s una oportunitat per explicar la teva hist\u00f2ria, generar confian\u00e7a i diferenciar-te de la compet\u00e8ncia.<br><br>-Explica la teva hist\u00f2ria d&#039;una manera atractiva i interessant<br>-Centra&#039;t en els avantatges que ofereixes, no nom\u00e9s en les caracter\u00edstiques<br>- Genera confian\u00e7a compartint les teves credencials, testimonis i premis<br>-Utilitzar un llenguatge senzill i comprensible per tothom<br>-Assegureu-vos que la vostra p\u00e0gina sobre estigui actualitzada i rellevant<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Utilitzeu imatges<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quan escriviu la vostra p\u00e0gina sobre, \u00e9s important utilitzar imatges per ajudar a pintar una imatge per als vostres lectors. Les paraules s\u00f3n importants, per\u00f2 les imatges poden ser encara m\u00e9s potents per transmetre el missatge que voleu comunicar sobre la vostra marca.<br><br>Penseu en quins tipus d&#039;imatges us ajudaran a explicar la vostra hist\u00f2ria i transmetre la sensaci\u00f3 que voleu que tinguin els vostres lectors quan pensen en el vostre negoci. Teniu alguna foto de producte que us sigui \u00fatil? Hi ha alguna foto d&#039;estil de vida que encaixi amb la teva marca? Qu\u00e8 passa amb les fotos entre bastidors de tu o del teu equip en acci\u00f3?<br><br>Incloure imatges d&#039;alta qualitat a la vostra p\u00e0gina sobre pot ser una bona manera de connectar amb els vostres lectors i donar-los una millor idea de qui sou i qu\u00e8 feu. Nom\u00e9s assegureu-vos que les imatges que trieu siguin rellevants i ajudin a explicar la vostra hist\u00f2ria d&#039;una manera que les paraules soles no podrien.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Utilitzeu testimonis<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una bona manera de crear proves socials i augmentar la confian\u00e7a en la vostra marca \u00e9s utilitzar testimonis a la vostra p\u00e0gina Sobre. Saber de primera m\u00e0 d&#039;altres clients que han tingut una experi\u00e8ncia positiva amb la vostra empresa pot ajudar molt a conv\u00e8ncer alg\u00fa que est\u00e0 a la tanca.<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-12f3dde5 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-f96cd63d alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-image uagb-block-731a30ab wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/woosimon.com\/wp-content\/uploads\/2022\/09\/5-SEO-Writing-Tips-for-Wordpress-Pages-and-Posts.png \" src=\"https:\/\/woosimon.com\/wp-content\/uploads\/2022\/09\/5-SEO-Writing-Tips-for-Wordpress-Pages-and-Posts.png\" alt=\"\" class=\"uag-image-29283\" width=\"\" height=\"\" title=\"\" loading=\"lazy\" \/><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-70778d09 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">El que no cal fer sobre la redacci\u00f3 de p\u00e0gines<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00ed que hem mirat les coses que haur\u00edeu de fer a la vostra p\u00e0gina sobre. Ara \u00e9s el moment de considerar algunes coses que haur\u00edeu d&#039;evitar si voleu que la vostra p\u00e0gina sobre sigui efectiva.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">No siguis avorrit<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No ho puc subratllar prou: eviteu ser avorrit a tota costa! L&#039;avorriment de les p\u00e0gines \u00e9s una manera segura de fer que els visitants facin clic lluny del vostre lloc web a la recerca d&#039;alguna cosa m\u00e9s interessant.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">No inclogueu massa informaci\u00f3<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Recordeu que voleu despertar la gana dels vostres visitants, no donar-los indigesti\u00f3! Massa informaci\u00f3 en una p\u00e0gina sobre pot ser aclaparadora i desagradable. Trieu nom\u00e9s els fragments d&#039;informaci\u00f3 m\u00e9s essencials per incloure-hi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">No ho facis tot sobre tu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un dels errors m\u00e9s comuns (i perjudicials) que veiem que cometen les empreses a les seves p\u00e0gines Sobre \u00e9s fer que la p\u00e0gina sigui \u00fanica. Els clients potencials no es preocupen per tu, els teus productes o els teus serveis, almenys no al principi. Es preocupen per ells mateixos i les seves necessitats. La vostra p\u00e0gina Sobre s&#039;ha de centrar en les necessitats dels clients potencials i com les resoleu, no en vosaltres i la vostra empresa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">No utilitzeu argot<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quan escriviu una c\u00f2pia per a la vostra p\u00e0gina sobre, resistiu la necessitat d&#039;utilitzar l&#039;argot o els termes t\u00e8cnics. El vostre objectiu \u00e9s comunicar-vos de manera clara i concisa, en un llenguatge que entengui el vostre p\u00fablic objectiu. L&#039;argot pot ser desagradable i pot fer que els clients potencials facin clic fora de la vostra p\u00e0gina sense saber m\u00e9s sobre el vostre negoci.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">No tinguis por de mostrar personalitat<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La vostra p\u00e0gina Sobre \u00e9s el lloc perfecte per deixar que la personalitat de la vostra marca brilli. Despr\u00e9s de tot, l&#039;objectiu d&#039;una p\u00e0gina Sobre \u00e9s donar als visitants una idea de qui ets i de qu\u00e8 et dediques. Aix\u00ed que no tingueu por d&#039;introduir una mica del car\u00e0cter de la vostra empresa a la c\u00f2pia.<br><br>Una manera senzilla de fer-ho \u00e9s utilitzar pronoms en primera persona com &quot;jo&quot;, &quot;nosaltres&quot; i &quot;nosaltres&quot;. Aix\u00f2 li d\u00f3na immediatament a la teva p\u00e0gina Sobre un to m\u00e9s amigable i accessible. I convida subtilment als visitants a identificar-se amb la vostra marca.<br><br>Tamb\u00e9 podeu injectar una mica de personalitat a la vostra c\u00f2pia utilitzant llenguatge col\u00b7loquial i contraccions com &quot;som&quot; i &quot;tu&quot;. Aix\u00f2 ajuda a crear un to m\u00e9s conversacional que far\u00e0 que els visitants se sentin com si us coneixen en lloc de llegir una biografia corporativa confusa.<br><br>Per descomptat, no voleu exagerar amb la personalitat; al cap i a la fi, encara voleu que la vostra p\u00e0gina Sobre que sembli professional i cre\u00efble. Aix\u00ed, doncs, aconsegueix un equilibri entre mostrar la personalitat de la teva marca i mantenir un nivell de sofisticaci\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">No oblidis la crida a l&#039;acci\u00f3<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La vostra p\u00e0gina Sobre no est\u00e0 completa sense una crida a l&#039;acci\u00f3 (CTA). Un CTA \u00e9s una declaraci\u00f3 que obliga el lector a prendre algun tipus d&#039;acci\u00f3 i s&#039;ha d&#039;incloure al final de la p\u00e0gina Sobre.<br><br>La vostra CTA podria ser una cosa tan senzilla com &quot;Contacteu amb nosaltres avui per obtenir m\u00e9s informaci\u00f3!&quot; o &quot;Visiteu el nostre lloc web per veure el nostre treball&quot;. Sigui el que trieu, assegureu-vos que sigui clar, conc\u00eds i f\u00e0cil de seguir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Necessites ajuda amb la teva p\u00e0gina sobre?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si teniu problemes amb qualsevol aspecte de la vostra p\u00e0gina Sobre <a href=\"mailto:simon@woosimon.com\">nom\u00e9s cal deixar-me una l\u00ednia<\/a>! Tant si es tracta del disseny de la p\u00e0gina, d&#039;ajudar a escriure la c\u00f2pia o d&#039;afegir CTA i enlla\u00e7os, us puc ajudar a crear la p\u00e0gina Sobre nosaltres perfecta.<\/p>","protected":false},"excerpt":{"rendered":"<p>Introduction Your &#8220;About Us&#8221; page is one of the most important pages on your website. It&#8217;s your chance to make a great first impression and tell your visitors who you are, what you do, and why they should care. However, writing an &#8220;About Us&#8221; page that actually accomplishes these goals is easier said than done. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[303],"tags":[327,326],"class_list":["post-29325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-basics","tag-content-creation","tag-copywriting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About Page Copywriting: The Do&#039;s and Don&#039;ts - WooSimon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woosimon.com\/ca\/about-page-copywriting-the-dos-and-donts\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Page Copywriting: The Do&#039;s and Don&#039;ts - WooSimon\" \/>\n<meta property=\"og:description\" content=\"Introduction Your &#8220;About Us&#8221; page is one of the most important pages on your website. 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