{"id":29244,"date":"2022-09-23T17:19:25","date_gmt":"2022-09-23T16:19:25","guid":{"rendered":"https:\/\/woosimon.com\/?p=29244"},"modified":"2022-09-23T18:58:42","modified_gmt":"2022-09-23T17:58:42","slug":"what-is-ab-testing-and-how-do-i-do-it","status":"publish","type":"post","link":"https:\/\/woosimon.com\/ca\/what-is-ab-testing-and-how-do-i-do-it\/","title":{"rendered":"Qu\u00e8 \u00e9s AB Testing i com ho faig?"},"content":{"rendered":"<p>Si alguna vegada us heu preguntat qu\u00e8 \u00e9s un AB Split Test o per a qu\u00e8 serveix, sou al lloc correcte! AB Testing \u00e9s un component clau de qualsevol bona estrat\u00e8gia de m\u00e0rqueting, i estic aqu\u00ed per explicar-vos tot el que necessiteu saber sobre ells.<\/p>\n\n\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-1  uagb-block-b055abc0\"\n\t\t\t\t\tdata-scroll= \"1\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTaula de continguts\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap\">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#what-is-ab-testing\" class=\"uagb-toc-link__trigger\">Qu\u00e8 \u00e9s AB Testing?<\/a><li class=\"uagb-toc__list\"><a href=\"#what-are-the-benefits-of-ab-testing\" class=\"uagb-toc-link__trigger\">Quins s\u00f3n els avantatges d&#039;AB Testing?<\/a><li class=\"uagb-toc__list\"><a href=\"#how-to-set-up-an-ab-test\" class=\"uagb-toc-link__trigger\">Com configurar una prova AB?<\/a><li class=\"uagb-toc__list\"><a href=\"#how-to-interpret-ab-test-results\" class=\"uagb-toc-link__trigger\">Com interpretar els resultats de la prova AB?<\/a><li class=\"uagb-toc__list\"><a href=\"#what-are-some-common-ab-testing-mistakes\" class=\"uagb-toc-link__trigger\">Quins s\u00f3n alguns dels errors habituals de les proves AB?<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u00e8 \u00e9s AB Testing?<\/h2>\n\n\n\n<p>AB Testing \u00e9s un m\u00e8tode per comparar dues versions d&#039;una p\u00e0gina web (o campanya publicit\u00e0ria en l\u00ednia) per veure quina t\u00e9 un millor rendiment. Pots provar qualsevol cosa a la teva p\u00e0gina, des del t\u00edtol fins al bot\u00f3 de crida a l&#039;acci\u00f3 (CTA).<br><br>Les proves AB tamb\u00e9 s&#039;anomenen proves dividides o proves multivariants. Tots aquests termes fan refer\u00e8ncia al mateix: provar dues o m\u00e9s versions d&#039;una p\u00e0gina web (o anunci en l\u00ednia) per veure quina funciona millor.<br><br>Per executar una prova AB, primer heu de crear una variaci\u00f3 de la vostra p\u00e0gina web original. Aquesta variaci\u00f3 s&#039;anomena control, i \u00e9s amb el que comparareu el vostre disseny de p\u00e0gina nou.<br><br>Aleshores, heu d&#039;enviar tr\u00e0nsit tant al control com a la variaci\u00f3. Normalment aix\u00f2 es fa a trav\u00e9s del vostre <a href=\"https:\/\/woosimon.com\/ca\/what-is-pay-per-click-advertising\/\" data-type=\"post\" data-id=\"29215\">Campanya publicit\u00e0ria de pagament per clic<\/a>, per\u00f2 tamb\u00e9 podeu fer-ho per al tr\u00e0nsit de cerca org\u00e0nica mitjan\u00e7ant una eina com ara <a rel=\"noreferrer noopener\" href=\"https:\/\/marketingplatform.google.com\/about\/optimize\/\" target=\"_blank\">Google Optimize<\/a>, que distribuir\u00e0 uniformement els visitants entre les dues p\u00e0gines.<br><br>Un cop tingueu prou dades, podeu comparar el rendiment de cada p\u00e0gina. Va comprar m\u00e9s gent al control? O m\u00e9s gent es va registrar a la vostra llista de correu electr\u00f2nic de la variaci\u00f3? Qualsevol p\u00e0gina que funcioni millor \u00e9s la que haur\u00edeu de seguir utilitzant.<br><br>AB testing \u00e9s una eina essencial per a totes les empreses que volen millorar la taxa de conversi\u00f3 del seu lloc web. Si feu proves AB peri\u00f2diques, podeu augmentar gradualment la taxa de conversi\u00f3 del vostre lloc web i guanyar m\u00e9s diners amb el vostre tr\u00e0nsit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quins s\u00f3n els avantatges d&#039;AB Testing?<\/h2>\n\n\n\n<p>AB Testing t\u00e9 diversos avantatges:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Us permet prendre decisions basades en dades sobre qu\u00e8 funciona millor per al vostre lloc web, en lloc de confiar en conjectures.<\/li><li>Pot ajudar a augmentar els percentatges de conversi\u00f3, aix\u00ed com altres m\u00e8triques clau, com ara el percentatge de clics i el temps al lloc.<\/li><li>Es pot utilitzar per provar una gran varietat d&#039;elements, des del text del t\u00edtol fins als botons de crida a l&#039;acci\u00f3.<\/li><li>\u00c9s relativament f\u00e0cil de configurar i no requereix programari car ni molts coneixements t\u00e8cnics.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Com configurar una prova AB?<\/h2>\n\n\n\n<p>Hi ha sis passos clau per configurar una prova AB per a una p\u00e0gina web.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Definiu els vostres objectius<\/strong><br>Abans de configurar la prova, \u00e9s important definir qu\u00e8 voleu aconseguir i quina m\u00e8trica utilitzareu per mesurar l&#039;\u00e8xit. Vols que m\u00e9s gent es subscrigui al teu butllet\u00ed? O afegir un article al seu carret\u00f3? Un cop conegueu el vostre objectiu, podeu determinar quin element de la vostra p\u00e0gina voleu provar.<br><\/li><li><strong>Trieu la vostra m\u00e8trica<\/strong><br>La vostra m\u00e8trica ha d&#039;estar estretament relacionada amb el vostre objectiu; si voleu que m\u00e9s persones es registrin al vostre butllet\u00ed de not\u00edcies, els clics o les inscripcions serien una bona m\u00e8trica per fer un seguiment. Si voleu que m\u00e9s persones afegeixin articles al seu carret\u00f3, mesurar el nombre de carretons que s&#039;inicien per\u00f2 no s&#039;han completat (tamb\u00e9 conegut com a &quot;carrets abandonats&quot;) seria una bona m\u00e8trica. Hi ha moltes altres m\u00e8triques que podeu triar, per\u00f2 \u00e9s important que sigui senzill i centrar-vos en nom\u00e9s una m\u00e8trica per a cada prova.<br><\/li><li><strong>Trieu la p\u00e0gina que voleu provar<\/strong><br>Aquesta \u00e9s la versi\u00f3 de &quot;control&quot; de la p\u00e0gina que servir\u00e0 de base per a la comparaci\u00f3. Podria ser una p\u00e0gina existent del vostre lloc web que creieu que es podria millorar, o podria ser a <a href=\"https:\/\/woosimon.com\/ca\/what-is-a-landing-page\/\" data-type=\"post\" data-id=\"29233\">p\u00e0gina de destinaci\u00f3 de nova creaci\u00f3<\/a> per a una campanya concreta.<br><\/li><li><strong>Crea la teva variaci\u00f3<\/strong><br>Aquesta \u00e9s la versi\u00f3 &quot;prova&quot; de la p\u00e0gina que inclou el canvi que voleu provar. \u00c9s important canviar nom\u00e9s un element alhora; si canvieu diversos elements, ser\u00e0 dif\u00edcil determinar quin canvi (o combinaci\u00f3 de canvis) ha tingut l&#039;efecte desitjat en el comportament de l&#039;usuari.<br><\/li><li><strong>Configura la teva prova AB<\/strong><br>Hi ha moltes eines diferents disponibles per configurar proves AB; quina utilitzeu dependr\u00e0 de la plataforma del vostre lloc web (per exemple, WordPress o Shopify) i del pressupost. Un cop h\u00e0giu seleccionat una eina, seguiu les seves instruccions per configurar una nova prova AB amb dues variants: la versi\u00f3 original i la variaci\u00f3. Assegureu-vos de triar una eina que us permetr\u00e0 fer un seguiment de les m\u00e8triques m\u00e9s importants per mesurar l&#039;\u00e8xit dels vostres objectius espec\u00edfics.<br><br>Algunes eines de prova AB populars inclouen:<br>&gt; Optimitzar<br>&gt; Optimitzador visual de llocs web (VWO)<br>&gt;<a href=\"https:\/\/marketingplatform.google.com\/about\/optimize\/\" target=\"_blank\" rel=\"noreferrer noopener\">Experiments de contingut de Google Analytics<\/a><br><\/li><li><strong>Executeu la vostra prova<\/strong><br>Ara nom\u00e9s queda esperar prou dades perqu\u00e8 pugueu determinar quina versi\u00f3 va funcionar millor! El temps que trigui dependr\u00e0 de la quantitat de tr\u00e0nsit que obtingui el vostre lloc web i de la confian\u00e7a que necessiteu<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Com interpretar els resultats de la prova AB?<\/h2>\n\n\n\n<p>AB Testing \u00e9s b\u00e0sicament un m\u00e8tode per comparar dues versions d&#039;una p\u00e0gina web per veure quina funciona millor. La versi\u00f3 &quot;A&quot; \u00e9s el Control i la versi\u00f3 &quot;B&quot; \u00e9s el Tractament. L&#039;objectiu \u00e9s trobar una difer\u00e8ncia estad\u00edsticament significativa en la taxa de conversi\u00f3 entre les dues versions perqu\u00e8 pugueu prendre una decisi\u00f3 informada sobre quina conservar.<br><br>Un cop h\u00e0giu fet la prova i h\u00e0giu recollit les vostres dades, com podeu saber si la difer\u00e8ncia que esteu veient \u00e9s realment estad\u00edsticament significativa i no nom\u00e9s per casualitat?<br><br>Hi ha algunes maneres diferents de mesurar la significaci\u00f3 estad\u00edstica, per\u00f2 el m\u00e8tode m\u00e9s com\u00fa \u00e9s utilitzar una eina com Google Analytics o Optimizely per calcular el vostre valor p. (O mitjan\u00e7ant el vostre compte de Google o Facebook Ads si feu la prova dividida all\u00e0 mateix).<br><br>El valor p \u00e9s una mesura de la probabilitat que els resultats que esteu veient siguin deguts a l&#039;atzar. Per tant, si el vostre valor p \u00e9s inferior a 0,05, aix\u00f2 vol dir que nom\u00e9s hi ha una probabilitat de 5% que els resultats siguin deguts a l&#039;atzar, i podeu estar 95% segur que hi ha una difer\u00e8ncia real entre les dues versions de la vostra p\u00e0gina.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quins s\u00f3n alguns dels errors habituals de les proves AB?<\/h2>\n\n\n\n<p>Hi ha alguns errors comuns que cometen les persones quan realitzen proves AB:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>No tenir una hip\u00f2tesi clara: abans de comen\u00e7ar una prova AB, haur\u00edeu de tenir una idea clara de qu\u00e8 voleu provar i quins espereu que siguin els resultats. En cas contrari, ser\u00e0 dif\u00edcil interpretar els resultats de la prova.<br><\/li><li>Prova massa coses alhora: \u00e9s important centrar-se nom\u00e9s en una cosa alhora quan es realitza una prova AB. En cas contrari, no podreu a\u00efllar l&#039;efecte del canvi que esteu provant.<br><\/li><li>No executar la prova durant el temps suficient: les proves AB s&#039;han d&#039;executar durant una quantitat de temps significativa per obtenir resultats precisos. Si atureu la prova massa aviat, no podreu treure cap conclusi\u00f3 de les dades.<br><\/li><li>No tenir prou tr\u00e0nsit: perqu\u00e8 una prova AB sigui efica\u00e7, cal tenir-ne una bona quantitat <a href=\"https:\/\/woosimon.com\/ca\/how-to-get-your-first-visitors-to-your-new-website\/\" data-type=\"post\" data-id=\"27004\">tr\u00e0nsit al vostre lloc web<\/a>. Si no teniu prou tr\u00e0nsit, \u00e9s possible que els resultats de la prova no siguin representatius de tota la vostra base d&#039;usuaris.<br><\/li><li>No analitzar els resultats correctament: \u00e9s important analitzar acuradament els resultats d&#039;una prova AB per treure conclusions precises de les dades. Si no analitzeu els resultats correctament, \u00e9s possible que els malinterpreteu i preneu decisions incorrectes sobre el vostre producte.<\/li><\/ol>\n\n\n\n<p>Espero que hagis trobat \u00fatil aquesta breu introducci\u00f3 a AB Testing. Si voleu ajuda per configurar un AB Split Test al vostre lloc web de WordPress, no dubteu a posar-vos en contacte!<\/p>","protected":false},"excerpt":{"rendered":"<p>If you&#8217;ve ever wondered what a AB Split Test is, or what it&#8217;s used for, you&#8217;re in the right place! AB Testing is a key component of any good marketing strategy, and I&#8217;m here to tell you everything you need to know about them. What is AB Testing? AB Testing is a method of comparing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29247,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[320,27],"tags":[323],"class_list":["post-29244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-tips","category-wordpress-tips","tag-ab-testing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is AB Testing and How do I do it? - WooSimon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woosimon.com\/ca\/what-is-ab-testing-and-how-do-i-do-it\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is AB Testing and How do I do it? - WooSimon\" \/>\n<meta property=\"og:description\" content=\"If you&#8217;ve ever wondered what a AB Split Test is, or what it&#8217;s used for, you&#8217;re in the right place! 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