{"id":28467,"date":"2021-10-21T09:48:20","date_gmt":"2021-10-21T08:48:20","guid":{"rendered":"https:\/\/woosimon.com\/?p=28467"},"modified":"2021-10-21T09:57:11","modified_gmt":"2021-10-21T08:57:11","slug":"new-ebook-available-on-page-seo-for-wordpress","status":"publish","type":"post","link":"https:\/\/woosimon.com\/ca\/new-ebook-available-on-page-seo-for-wordpress\/","title":{"rendered":"Nou llibre electr\u00f2nic disponible: SEO on-page per a WordPress"},"content":{"rendered":"

Aix\u00ed que heu llan\u00e7at el vostre nou lloc web, t\u00e9 un aspecte fant\u00e0stic i a tothom li encanta. L'\u00fanic problema? No tens visitants! Sense visitants significa que no hi ha clients nous ni conversions. La veritat \u00e9s que llan\u00e7ar un nou lloc web \u00e9s la part f\u00e0cil. El treball real comen\u00e7a despr\u00e9s, buscant maneres d'aconseguir tr\u00e0nsit a la vostra p\u00e0gina.<\/p>\n\n\n\n

Els anuncis de pagament per clic, la publicitat a la xarxa de visualitzaci\u00f3, la creaci\u00f3 d'enlla\u00e7os, les campanyes a les xarxes socials, el m\u00e0rqueting per correu electr\u00f2nic i els esquemes d'enlla\u00e7os de refer\u00e8ncia poden ajudar, per\u00f2 la clau de l'\u00e8xit sostenible a llarg termini \u00e9s que el vostre lloc web aparegui a la primera p\u00e0gina de Google.<\/p>\n\n\n\n

El meu nou llibre electr\u00f2nic \u00e9s un pas a pas Guia per escriure<\/strong> Cerca<\/strong> Motor<\/strong> Optimitzades<\/strong> contingut<\/strong> per<\/strong> teu<\/strong> WordPress<\/strong> Lloc web<\/strong>, escrit per ajudar-vos a fer-ho.<\/p>\n\n\n\n

Les imatges boniques, la gran experi\u00e8ncia d'usuari i la velocitat de la p\u00e0gina tamb\u00e9 s\u00f3n caracter\u00edstiques importants d'un bon lloc web, per\u00f2 \u00e9s el contingut escrit el que:<\/p>\n\n\n\n

1. Determineu si el vostre lloc web es mostra a Google
2. Converteix els visitants en clients de pagament<\/strong><\/p>\n\n\n\n

Al llibre, em concentro principalment en l'aspecte de l'optimitzaci\u00f3 de motors de cerca, tot i que en realitat hi ha for\u00e7a encreuament entre els dos!<\/p>\n\n\n\n

El llibre est\u00e0 dividit en 4 apartats:<\/p>\n\n\n\n

  1. Com definir la vostra declaraci\u00f3 de missi\u00f3 \/ proposta de valor \u00fanica<\/strong>
    \u00c9s essencial que definiu la proposta de valor \u00fanica del vostre producte o servei.

    Qu\u00e8 \u00e9s el que fa especial el vostre producte o servei?<\/strong>
    Per qu\u00e8 la gent hauria de triar el vostre producte o servei abans que els de la compet\u00e8ncia?<\/strong>

    En aquest cap\u00edtol, veurem algunes estrat\u00e8gies fant\u00e0stiques per identificar els punts forts i especialitats de la vostra marca que us ajudaran a destacar entre la multitud, a m\u00e9s de com identificar i orientar el vostre n\u00ednxol de p\u00fablic en l\u00ednia.
    <\/li>
  2. Els perqu\u00e8s i com de la recerca de paraules clau<\/strong>
    Coneixeu el vostre producte o servei per dins i per fora. Sabeu exactament qu\u00e8 fa, com funciona, com es diu... Potser no els vostres clients potencials!

    Sigui quin sigui el vostre n\u00ednxol, heu de fer "Recerca de paraules clau" per esbrinar:

    Quins termes utilitzen realment la gent per cercar productes o serveis com el vostre?

    Quin tipus de demanda hi ha pel vostre producte o servei?<\/strong>

    Mitjan\u00e7ant la recerca de paraules clau, podreu crear una llarga llista de possibles termes de cerca que els clients potencials utilitzaran per trobar el vostre lloc web.
    <\/li>
  3. Com aprofitar la compet\u00e8ncia per obtenir un avantatge<\/strong>
    El teu negoci no existeix en el buit. Cal esbrinar:

    Hi ha altres llocs web que ofereixen els mateixos productes i serveis?

    Els vostres USP s\u00f3n realment USP o els competidors ofereixen el mateix (o millor) producte o servei?<\/strong>

    Aquest cap\u00edtol us proporcionar\u00e0 les eines i les t\u00e8cniques (gratu\u00eftes) que necessiteu per reduir la vostra compet\u00e8ncia. Aprendr\u00e0s a analitzar els punts forts i febles de les altres empreses de la teva categoria per refinar la teva llista de paraules clau a les que tenen m\u00e9s possibilitats d'\u00e8xit.
    <\/li>
  4. Com optimitzar el vostre contingut per a SEO i m\u00f2bil<\/strong>
    Un cop h\u00e0giu decidit les frases de paraules clau escollides, heu d'optimitzar el vostre text per a Google.

    NO ES tracta d'intentar piratejar o enganyar Google, la veritat \u00e9s que no podeu enganyar-vos cap a la part superior dels resultats de la cerca.

    Un bon SEO consisteix realment a estructurar el vostre contingut escrit d'una manera clara i f\u00e0cil d'entendre. Fer-ho ajuda tant els humans com els robots de cerca a entendre qu\u00e8 vol dir el vostre contingut.

    Aquest cap\u00edtol est\u00e0 escrit realment tenint en compte els usuaris de WordPress. WordPress fa que el SEO sigui molt f\u00e0cil, sense necessitat d'HTML ni programaci\u00f3. Les regles generals s'apliquen a qualsevol lloc web, per\u00f2 sigui quina sigui la plataforma que utilitzeu.<\/li><\/ol>\n\n\n\n

    SEO a la p\u00e0gina per a WordPress: com escriure contingut que es classifica a Google ara disponible a Amazon<\/a> per menys que el preu d'una tassa de (bo) caf\u00e8.<\/p>\n\n\n\n

    \"\"<\/a><\/figure><\/div>\n\n\n\n
    \n
    Veure a Amazon<\/a><\/div>\n<\/div>\n\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    So you’ve launched your new website, it looks great and everyone loves it. The only problem? You have no visitors! No visitors means no new clients or conversions. The truth is, launching a new website is the easy part. The real work begins afterwards, looking for ways to drive traffic to your page. Pay per […]<\/p>\n","protected":false},"author":1,"featured_media":26850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[122],"tags":[],"class_list":["post-28467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-tips"],"yoast_head":"\nNew eBook available: On-Page SEO for WordPress - WooSimon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woosimon.com\/ca\/new-ebook-available-on-page-seo-for-wordpress\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New eBook available: On-Page SEO for WordPress - WooSimon\" \/>\n<meta property=\"og:description\" content=\"So you’ve launched your new website, it looks great and everyone loves it. 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