{"id":26302,"date":"2020-12-15T19:42:36","date_gmt":"2020-12-15T18:42:36","guid":{"rendered":"https:\/\/woosimon.com\/?p=26302"},"modified":"2022-11-24T16:06:28","modified_gmt":"2022-11-24T15:06:28","slug":"keyword-research-for-small-business-owners","status":"publish","type":"post","link":"https:\/\/woosimon.com\/ca\/keyword-research-for-small-business-owners\/","title":{"rendered":"Recerca de paraules clau per a propietaris de petites empreses"},"content":{"rendered":"<p class=\"wp-block-paragraph\">En aquesta guia r\u00e0pida per a la recerca de paraules clau per a propietaris de petites empreses, veurem:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Qu\u00e8 s\u00f3n les paraules clau? Per qu\u00e8 s\u00f3n importants per a l&#039;\u00e8xit del vostre lloc web? Com triar les paraules clau adequades? Quines s\u00f3n les millors eines gratu\u00eftes de recerca de paraules clau?<\/p>\n\n\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-1  uagb-block-530b6dfa\"\n\t\t\t\t\tdata-scroll= \"1\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTaula de continguts\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap\">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#what-are-keywords\" class=\"uagb-toc-link__trigger\">Qu\u00e8 s\u00f3n les paraules clau?<\/a><li class=\"uagb-toc__list\"><a href=\"#why-is-keyword-research-important\" class=\"uagb-toc-link__trigger\">Per qu\u00e8 \u00e9s important la recerca de paraules clau?<\/a><li class=\"uagb-toc__list\"><a href=\"#why-keyword-research-for-small-business-owners\" class=\"uagb-toc-link__trigger\">Per qu\u00e8 la recerca de paraules clau per a propietaris de petites empreses?<\/a><li class=\"uagb-toc__list\"><a href=\"#how-to-choose-the-right-keywords-and-phrases\" class=\"uagb-toc-link__trigger\">Com triar les paraules clau i les frases adequades<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#primary-keywords\" class=\"uagb-toc-link__trigger\">Paraules clau prim\u00e0ries<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#looking-for-the-longtail\" class=\"uagb-toc-link__trigger\">Buscant el Longtail<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#niche-audiences\" class=\"uagb-toc-link__trigger\">P\u00fablics de n\u00ednxol<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#specific-questions\" class=\"uagb-toc-link__trigger\">Preguntes espec\u00edfiques<\/a><\/li><\/ul><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#best-free-tools-for-keyword-research\" class=\"uagb-toc-link__trigger\">Les millors eines gratu\u00eftes per a la recerca de paraules clau<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#google-ads-keyword-planner\" class=\"uagb-toc-link__trigger\">Planificador de paraules clau de Google Ads<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#google-trends-tool\" class=\"uagb-toc-link__trigger\">Eina de Google Trends<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#scout-suggest-tool\" class=\"uagb-toc-link__trigger\">Eina de suggeriments Scout<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#think-about-search-intent-and-the-customer-journey\" class=\"uagb-toc-link__trigger\">Penseu en la intenci\u00f3 de cerca i en el viatge del client<\/a><li class=\"uagb-toc__list\"><a href=\"#research-the-competition-for-your-keywords\" class=\"uagb-toc-link__trigger\">Investigueu la compet\u00e8ncia per a les vostres paraules clau<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#install-a-second-browser\" class=\"uagb-toc-link__trigger\">Instal\u00b7leu un segon navegador<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#install-the-seoquake-browser-extension\" class=\"uagb-toc-link__trigger\">Instal\u00b7leu l&#039;extensi\u00f3 del navegador SEOQuake<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#search-your-shortlisted-keyphrases\" class=\"uagb-toc-link__trigger\">Cerca les teves frases clau preseleccionades<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#analyse-the-results\" class=\"uagb-toc-link__trigger\">Analitzar els resultats<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#maps-snippets-and-more\" class=\"uagb-toc-link__trigger\">Mapes, fragments i m\u00e9s...<\/a><li class=\"uagb-toc__list\"><a href=\"#put-it-into-practice\" class=\"uagb-toc-link__trigger\">Posa-ho en pr\u00e0ctica<\/a><\/ul><\/ul><\/ul><\/ul><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u00e8 s\u00f3n les paraules clau?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Com el seu nom indica, les paraules clau fan refer\u00e8ncia a les paraules m\u00e9s importants que apareixen a la p\u00e0gina o publicaci\u00f3 d&#039;un lloc web. S\u00f3n les paraules que defineixen el contingut, tant per al lector com per als cercadors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quan alg\u00fa escriu una pregunta a Google, ofereix resultats que contenen les paraules clau que millor corresponen a la pregunta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les paraules clau d&#039;aquesta publicaci\u00f3, per exemple, serien &quot;Recerca de paraules clau&quot; i &quot;Propietaris de petites empreses&quot;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Per qu\u00e8 \u00e9s important la recerca de paraules clau?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Potser penseu &quot;Oferim producte o servei X, aix\u00ed que aquesta \u00e9s la nostra paraula clau&quot;. Simple!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00f2 pot funcionar, per\u00f2 una mica d&#039;esfor\u00e7 addicional pot fer una difer\u00e8ncia significativa en els resultats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Abans de decidir les teves frases clau, has de tenir en compte:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>El teu p\u00fablic<br>Qu\u00e8 cerquen els vostres clients potencials i quines paraules fan servir?<br>Com a expert en el vostre camp, podeu utilitzar termes que el p\u00fablic en general no est\u00e0 familiaritzat.<br>Afortunadament, hi ha eines que podeu utilitzar per veure exactament qu\u00e8 cerca la gent i amb quina freq\u00fc\u00e8ncia!<br><\/li>\n\n\n\n<li>La teva competici\u00f3<br>Si ets l&#039;\u00fanic agricultor de llames a Luxemburg, classificar-te com a \u201cGrector de llames a Luxemburg\u201d no hauria de ser un repte. Tanmateix, per a la majoria de nosaltres, probablement hi hagi certa compet\u00e8ncia. Ho sento, Llama Farmers a Lima, haureu de treballar una mica m\u00e9s per arribar al capdamunt de la llista.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Per qu\u00e8 la recerca de paraules clau per a propietaris de petites empreses?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El SEO i la recerca de paraules clau poden ser una feina a temps complet en si mateix. Aix\u00f2 pot ser descoratjador per a alg\u00fa que dirigeix el seu propi negoci i ja t\u00e9 un mili\u00f3 de coses a fer!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La bona not\u00edcia \u00e9s que hi ha algunes eines de recerca de paraules clau gratu\u00eftes excel\u00b7lents i nom\u00e9s podeu comen\u00e7ar amb una tarda d&#039;investigaci\u00f3 dedicada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La clau \u00e9s centrar-se en el que millor saps i competir per un n\u00ednxol de mercat.<\/p>\n\n\n\n<div class=\"wp-block-uagb-blockquote uagb-block-45845864 uagb-blockquote__skin-border uagb-blockquote__with-tweet uagb-blockquote__tweet-style-classic uagb-blockquote__tweet-icon_text uagb-blockquote__stack-img-none\"><blockquote class=\"uagb-blockquote\"><div class=\"uagb-blockquote__content\">El truc de la recerca de paraules clau per a propietaris de petites empreses es centra en all\u00f2 que us diferencia de la compet\u00e8ncia.<\/div><footer><div class=\"uagb-blockquote__author-wrap uagb-blockquote__author-at-left\"><cite class=\"uagb-blockquote__author\">WooSimon<\/cite><\/div><a href=\"\/ca\/\" class=\"uagb-blockquote__tweet-button\" target=\"_blank\" rel=\"noopener noreferrer\"><svg width=\"20\" height=\"20\" viewbox=\"0 0 512 512\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>Tuitejar<\/a><\/footer><\/blockquote><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Com triar les paraules clau i les frases adequades<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Paraules clau prim\u00e0ries<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les vostres paraules clau principals estaran determinades pels productes o serveis que oferiu. Normalment seran les paraules clau de focus de la p\u00e0gina d&#039;inici.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per a aquest article, utilitzar\u00e9 l&#039;exemple d&#039;un instructor de Pilates i entrenador personal amb seu a Barcelona.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed la frase clau del focus haur\u00e0 de ser una cosa semblant a &quot;Instructor de Pilates i Entrenador Personal a Barcelona&quot;. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per\u00f2 hi podria haver moltes variacions sobre aquest tema. Instructor de Pilates? O podria ser professor o entrenador? Entrenador personal o entrenador de fitness privat? Barcelona o centrar-se en un barri concret?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pilates i Entrenament Personal a Barcelona<br>Professora de Pilates i Entrenadora de Fitness a Gr\u00e0cia<br>Classes privades de Pilates i entrenament f\u00edsic...<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hi ha moltes maneres diferents en qu\u00e8 la gent pot cercar el que en realitat \u00e9s el mateix servei!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Buscant el Longtail<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Depenent del que oferiu i d&#039;on, totes les combinacions possibles de les paraules clau principals poden enfrontar-se a una compet\u00e8ncia for\u00e7a ferotge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En aquest cas, haureu de fer una mica m\u00e9s de feina per colar-vos als resultats de la cerca! Tingueu la seguretat, per\u00f2, sempre hi ha una manera.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El &quot;longtail&quot; fa refer\u00e8ncia a cerques m\u00e9s espec\u00edfiques o de n\u00ednxol relacionades amb les vostres paraules clau principals.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">P\u00fablics de n\u00ednxol<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pilates i entrenament personal per.<\/strong>..<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;<strong>Mares embarassades a Barcelona<\/strong><br><strong>\u2026Mal d&#039;esquena al Born<\/strong><br><strong>\u2026Trail Runners al Poble Sec<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si hi ha un n\u00ednxol prou gran, podeu triar-lo com a frase clau per a la vostra p\u00e0gina d&#039;inici. Alternativament, podeu configurar diverses &quot;P\u00e0gines de destinaci\u00f3&quot; diferents, cadascuna optimitzada per a un mercat objectiu diferent.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Preguntes espec\u00edfiques<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Una altra manera de capturar la cua llarga \u00e9s respondre preguntes espec\u00edfiques relacionades amb el vostre tema principal. Esperem que siguis un expert en el teu camp i t&#039;apassiona el tema? (Si no, potser est\u00e0s en el negoci equivocat!) <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creeu contingut informatiu i interessant que respongui a les preguntes que es fan a Google. (En un segon veurem com podeu veure dades reals sobre quines preguntes es fan).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No obstant aix\u00f2, assegureu-vos que trieu les preguntes que us fan els clients potencials. Per exemple, potser constru\u00efu guitarres. Podr\u00edeu escriure contingut sorprenent sobre la construcci\u00f3 de guitarres, per\u00f2 seria d&#039;inter\u00e8s per a la vostra base de clients? Articles com ara; &quot;com triar una guitarra&quot;, &quot;difer\u00e8ncies entre diferents tipus de guitarra&quot;, &quot;com tenir cura d&#039;una guitarra&quot;, podrien ser m\u00e9s adequats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aquestes paraules clau llargues es poden utilitzar per a publicacions o p\u00e0gines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per exemple, tornant a utilitzar l&#039;exemple de guitarra, \u00e9s possible que tingueu l&#039;estructura seg\u00fcent:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P\u00e0gina d&#039;inici: Compra Guitars en l\u00ednia<\/strong><br><br>Aleshores, podeu crear algunes p\u00e0gines de destinaci\u00f3 m\u00e9s espec\u00edfiques:<br><br><strong>Comprar guitarres ac\u00fastiques fetes a m\u00e0 en l\u00ednia<\/strong><strong><br><\/strong><strong>Compra guitarres el\u00e8ctriques personalitzades en l\u00ednia<\/strong><strong><br><\/strong><strong>Guitarres cl\u00e0ssiques fetes a m\u00e0 per enc\u00e0rrec<\/strong><strong><br><\/strong><strong><br><\/strong>Finalment, podeu crear publicacions de bloc que responguin preguntes de clients potencials:<br><br><strong>Quina difer\u00e8ncia hi ha entre una guitarra ac\u00fastica i una cl\u00e0ssica?<\/strong><strong><br><\/strong><strong>Com puc canviar les cordes de la meva guitarra el\u00e8ctrica?<\/strong><strong><br><\/strong><strong>Quina difer\u00e8ncia hi ha entre una guitarra de 50 i 500 euros?<\/strong><strong><br><\/strong><strong>Quin \u00e9s el millor tipus de guitarra per a un principiant?<\/strong><br><br>Acabo de posar-hi uns quants exemples, per\u00f2 la idea seria seguir creant molts continguts que siguin d&#039;inter\u00e8s per al vostre p\u00fablic objectiu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El pla \u00e9s que arribin a la vostra p\u00e0gina buscant informaci\u00f3, despr\u00e9s continuen navegant i es converteixin en client.<\/p>\n\n\n\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__align-left uagb-block-bea6a095\"><h5 class=\"uagb-notice-title\">Important!<\/h5><div class=\"uagb-notice-text\"><p>El m\u00e9s probable \u00e9s que no estiguin al mercat per una guitarra nova en aquell moment. Per aquest motiu, \u00e9s una bona idea tenir-ne algun tipus <a href=\"https:\/\/woosimon.com\/ca\/digital-marketing-funnels-what-are-they-and-why-do-you-need-one\/\">Embut de m\u00e0rqueting<\/a> configurar. Voleu capturar el seu correu electr\u00f2nic per poder enviar-los captures de correu en el futur, animar-los a seguir-vos a les xarxes socials i\/o utilitzar galetes per publicar-los anuncis de reorientaci\u00f3.<\/p><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ara tenim una visi\u00f3 general de qu\u00e8 \u00e9s la recerca de paraules clau i per qu\u00e8 \u00e9s important entrarem en el fons de com fer-ho amb algunes eines gratu\u00eftes fant\u00e0stiques.<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-12f3dde5 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-f96cd63d alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-image uagb-block-731a30ab wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/woosimon.com\/wp-content\/uploads\/2022\/09\/5-SEO-Writing-Tips-for-Wordpress-Pages-and-Posts.png \" src=\"https:\/\/woosimon.com\/wp-content\/uploads\/2022\/09\/5-SEO-Writing-Tips-for-Wordpress-Pages-and-Posts.png\" alt=\"\" class=\"uag-image-29283\" width=\"\" height=\"\" title=\"\" loading=\"lazy\" \/><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-70778d09 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Les millors eines gratu\u00eftes per a la recerca de paraules clau<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El primer pas \u00e9s trobar all\u00f2 que la gent est\u00e0 cercant realment en l\u00ednia. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e0cies a Google, tenim una gran quantitat de dades i algunes eines gratu\u00eftes fant\u00e0stiques per ajudar-nos a investigar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Planificador de paraules clau de Google Ads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Haureu de crear un <a href=\"https:\/\/ads.google.com\/aw\/keywordplanner\/\" target=\"_blank\" rel=\"noreferrer noopener\">GoogleAds<\/a> compte per utilitzar aquesta eina. Podeu fer-ho de manera gratu\u00efta sense cap obligaci\u00f3 de crear cap anunci de pagament. Utilitzarem l&#039;eina de planificaci\u00f3 de paraules clau per ajudar a generar tr\u00e0nsit de cerca org\u00e0nica gratu\u00efta!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un cop h\u00e0giu creat el vostre compte, aneu a <a href=\"https:\/\/ads.google.com\/aw\/keywordplanner\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/ads.google.com\/aw\/keywordplanner\/<\/a> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podeu accedir al planificador de paraules clau en qualsevol moment fent clic a l&#039;opci\u00f3 &quot;Eines i configuraci\u00f3&quot; a la part superior amb la icona de la clau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Introdu\u00efu la vostra paraula clau o paraules clau principals al quadre de cerca. Assegureu-vos de recordar seleccionar una ubicaci\u00f3 i un idioma adequats. Si voleu servir diverses ubicacions i idiomes diferents, haur\u00edeu de repetir el proc\u00e9s per a cada combinaci\u00f3 diferent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A l&#039;exemple seg\u00fcent he cercat &quot;Pilates&quot; i &quot;Personal Trainer&quot;:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/woosimon.com\/wp-content\/uploads\/2020\/12\/image-1024x546.png\" alt=\"\u00das de l&#039;eina GoogleAds per a la recerca de paraules clau per a propietaris de petites empreses\" class=\"wp-image-26304\" srcset=\"https:\/\/woosimon.com\/wp-content\/uploads\/2020\/12\/image-1024x546.png 1024w, https:\/\/woosimon.com\/wp-content\/uploads\/2020\/12\/image-300x160.png 300w, https:\/\/woosimon.com\/wp-content\/uploads\/2020\/12\/image-768x409.png 768w, https:\/\/woosimon.com\/wp-content\/uploads\/2020\/12\/image.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A la part superior de la p\u00e0gina de resultats de la primera columna, veureu les paraules clau que heu proporcionat. A continuaci\u00f3, veureu &quot;Idees de paraules clau&quot;. Aquests s\u00f3n suggeriments de Google que us poden ser \u00fatils.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les \u00faniques altres columnes que ens interessen s\u00f3n &quot;Mitjana de cerques mensuals&quot; i &quot;Compet\u00e8ncia&quot;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En poques paraules, com m\u00e9s gran sigui el nombre de cerques mensuals i com menor sigui la compet\u00e8ncia, millor.<\/p>\n\n\n\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__align-left uagb-block-402609fc\"><h5 class=\"uagb-notice-title\">Important!<\/h5><div class=\"uagb-notice-text\"><p>Tingueu en compte que &quot;Competici\u00f3&quot; \u00e9s per a publicitat de pagament. &quot;Baix&quot; no garanteix que la classificaci\u00f3 a la primera p\u00e0gina de Google sigui f\u00e0cil. Aix\u00f2 s\u00ed que vol dir que hi ha una oportunitat. Si hi ha una gran compet\u00e8ncia per a la publicitat de pagament per a una paraula clau, podeu garantir que tamb\u00e9 hi haur\u00e0 una dura compet\u00e8ncia per a la cerca org\u00e0nica.<\/p><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Feu clic a l&#039;enlla\u00e7 de la part superior dreta a &quot;Baixa idees de paraules clau&quot;. Normalment deso com a full de Google, encara que tamb\u00e9 us podeu baixar com a csv per utilitzar-lo amb qualsevol programari de full de c\u00e0lcul.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ara podeu ordenar les dades. Filtreu per columna C, Z&gt;A, despr\u00e9s columna D, A&gt;Z i veureu les paraules clau de major volum a la part superior, ordenades per compet\u00e8ncia baixa, mitjana i alta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El que es considera un volum de cerques decent al mes varia molt d&#039;una empresa a una altra. Com a regla general molt aproximada, normalment podeu ignorar qualsevol cosa amb menys de 500 cerques.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/woosimon.com\/wp-content\/uploads\/2020\/12\/image-1-1024x546.png\" alt=\"\" class=\"wp-image-26306\" srcset=\"https:\/\/woosimon.com\/wp-content\/uploads\/2020\/12\/image-1-1024x546.png 1024w, https:\/\/woosimon.com\/wp-content\/uploads\/2020\/12\/image-1-300x160.png 300w, https:\/\/woosimon.com\/wp-content\/uploads\/2020\/12\/image-1-768x409.png 768w, https:\/\/woosimon.com\/wp-content\/uploads\/2020\/12\/image-1.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">He destacat en blau quines serien les nostres paraules clau fonamentals despr\u00e9s d&#039;aquest primer pas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Eina de Google Trends<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3, anem a saltar <a href=\"https:\/\/trends.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Trends<\/a>. Amb aquesta eina podem veure com els volums de cerca de les nostres paraules clau han canviat al llarg del temps. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fa temps que l&#039;inter\u00e8s \u00e9s estable? Creix l&#039;inter\u00e8s? Declinant?<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"456\" height=\"1024\" src=\"https:\/\/woosimon.com\/wp-content\/uploads\/2020\/12\/screencapture-trends-google-trends-explore-2020-12-09-17_14_59-456x1024.png\" alt=\"\" class=\"wp-image-26307\" srcset=\"https:\/\/woosimon.com\/wp-content\/uploads\/2020\/12\/screencapture-trends-google-trends-explore-2020-12-09-17_14_59-456x1024.png 456w, https:\/\/woosimon.com\/wp-content\/uploads\/2020\/12\/screencapture-trends-google-trends-explore-2020-12-09-17_14_59-133x300.png 133w, https:\/\/woosimon.com\/wp-content\/uploads\/2020\/12\/screencapture-trends-google-trends-explore-2020-12-09-17_14_59-768x1726.png 768w, https:\/\/woosimon.com\/wp-content\/uploads\/2020\/12\/screencapture-trends-google-trends-explore-2020-12-09-17_14_59-683x1536.png 683w, https:\/\/woosimon.com\/wp-content\/uploads\/2020\/12\/screencapture-trends-google-trends-explore-2020-12-09-17_14_59-911x2048.png 911w, https:\/\/woosimon.com\/wp-content\/uploads\/2020\/12\/screencapture-trends-google-trends-explore-2020-12-09-17_14_59.png 1366w\" sizes=\"auto, (max-width: 456px) 100vw, 456px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sembla que Pilates \u00e9s una opci\u00f3 de quarantena popular! (Aquest gran pic va ser el mar\u00e7 del 2020).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&#039;eina de Google Trends tamb\u00e9 us pot oferir alguns suggeriments de paraules clau m\u00e9s relacionades. Feu clic a la icona de fletxa de desc\u00e0rrega per obtenir un fitxer .csv de termes de cerca relacionats populars juntament amb els termes &quot;Breakout&quot;. Aquests s\u00f3n termes de cerca que estan guanyant inter\u00e8s r\u00e0pidament.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hostia pilates est\u00e0 a l&#039;al\u00e7a! No estic segur de voler saber qu\u00e8 \u00e9s aix\u00f2 \ud83d\ude00<\/p>\n\n\n\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__align-left uagb-block-f8df6aea\"><h5 class=\"uagb-notice-title\">Important!<\/h5><div class=\"uagb-notice-text\"><p>Tingueu en compte que no podeu ordenar per idioma o ciutat a l&#039;eina de tend\u00e8ncies de Google, nom\u00e9s inicialment per pa\u00eds i despr\u00e9s podeu desglossar una mica per regi\u00f3 fent clic als mapes.<\/p><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Eina de suggeriments Scout<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aquesta \u00e9s una altra gran eina gratu\u00efta que us ajuda a aprofitar les dades de Google. Els resultats provenen de la funci\u00f3 Google Autocomplete, que es basa en grans quantitats de dades de cerca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Introdu\u00efu les vostres paraules clau a <a href=\"https:\/\/seoscout.com\/suggest\" target=\"_blank\" rel=\"noreferrer noopener\">Eina de suggeriments Scout<\/a> i mostrar\u00e0 totes les diferents cerques relacionades que la gent fa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aquesta \u00e9s una eina fant\u00e0stica per generar idees per a aquests termes de cerca llargues. Utilitzeu els resultats per generar temes per a publicacions i articles.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/woosimon.com\/wp-content\/uploads\/2020\/12\/image-2-1024x546.png\" alt=\"\" class=\"wp-image-26308\" srcset=\"https:\/\/woosimon.com\/wp-content\/uploads\/2020\/12\/image-2-1024x546.png 1024w, https:\/\/woosimon.com\/wp-content\/uploads\/2020\/12\/image-2-300x160.png 300w, https:\/\/woosimon.com\/wp-content\/uploads\/2020\/12\/image-2-768x409.png 768w, https:\/\/woosimon.com\/wp-content\/uploads\/2020\/12\/image-2.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Penseu en la intenci\u00f3 de cerca i en el viatge del client<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ara teniu moltes paraules clau i frases potencials per utilitzar, per\u00f2 cal organitzar-les en diferents categories.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De nou, cal posar-se a la pell d&#039;un client potencial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Potser alg\u00fa es desperta un mat\u00ed amb un desig ardent de contractar un instructor de Pilates. El m\u00e9s probable, per\u00f2, primer tindran preguntes: qu\u00e8 \u00e9s el pilates? Pot ajudar el pilates amb el problema X? Quant temps i diners es necessitar\u00e0?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En termes generals, les cerques a Internet es poden dividir en 4 categories diferents:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recollida d&#039;informaci\u00f3 general<br>Alg\u00fa t\u00e9 inter\u00e8s en un tema, servei o producte. Comencen a investigar per saber-ne m\u00e9s.<\/li>\n\n\n\n<li>Investigaci\u00f3 d&#039;informaci\u00f3 comercial<br>Despr\u00e9s d&#039;aprendre m\u00e9s sobre el tema, el cercador es converteix en un comprador potencial. Comencen a investigar els productes i serveis disponibles, buscant informaci\u00f3 sobre preus, disponibilitat, diferents opcions i prove\u00efdors.<\/li>\n\n\n\n<li>Intenci\u00f3 transaccional<br>Amb m\u00e9s informaci\u00f3, el client potencial est\u00e0 buscant fer una compra.<\/li>\n\n\n\n<li>Navegaci\u00f3 directa<br>La persona ja sap exactament la p\u00e0gina que est\u00e0 buscant i escriu el nom del lloc web a la barra de cerca.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cal identificar les preguntes que et fan <em>clients potencials<\/em>. \u00c9s a dir, persones per a les quals el vostre producte o servei \u00e9s la millor soluci\u00f3 disponible al seu problema.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9 val la pena pensar fora de la caixa: no totes les vostres frases de cerca han de contenir les vostres paraules clau principals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el cas del pilates, la gent podria estar investigant coses com &quot;El millor exercici per al mal d&#039;esquena \/ p\u00e8rdua de pes \/ flexibilitat, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per al lloc web de guitarra podrien ser cerques com ara &quot;Millor instrument musical per a principiants \/ viatgers \/ nens&quot;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per al pag\u00e8s de llames, \u201cQuina alternativa a una alpaca\u201d o \u201cBellesa llatinoamericana de cames llargues i coll elegant\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Investigueu la compet\u00e8ncia per a les vostres paraules clau<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ara haur\u00edem d&#039;arribar al punt en qu\u00e8 tenim moltes idees i combinacions de paraules clau possibles diferents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ara \u00e9s el moment d&#039;investigar la competici\u00f3. Voleu triar les paraules clau i les frases que tenen m\u00e9s possibilitats d&#039;\u00e8xit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La manera m\u00e9s b\u00e0sica de fer-ho \u00e9s buscar a Google cada variaci\u00f3 de paraula clau, veure qu\u00e8 surt als resultats i, a continuaci\u00f3, endevinar amb quina tens m\u00e9s possibilitats de competir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tanmateix, amb una mica d&#039;esfor\u00e7 addicional, podeu fer-vos una idea molt m\u00e9s precisa mitjan\u00e7ant els passos seg\u00fcents:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Instal\u00b7leu un segon navegador<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">El vostre historial de cerques i totes aquestes galetes delicioses emmagatzemades al vostre navegador fan una gran difer\u00e8ncia en els resultats que veieu a Google. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un error molt com\u00fa \u00e9s creure que el vostre lloc web apareix a la primera p\u00e0gina de Google per &quot;Terme de cerca X&quot;, quan en realitat nom\u00e9s apareix en <em>la teva primera p\u00e0gina de Google<\/em>. Aix\u00f2 \u00e9s perqu\u00e8 Google ha apr\u00e8s que visiteu molt el lloc i us agrada. Per a tots els altres, podria estar llanguit a la p\u00e0gina 25. Vaja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Potser sou un ninja web i sempre navegueu d&#039;inc\u00f2gnit amb totes les galetes bloquejades, de manera que l&#039;historial de cerques no \u00e9s un problema. Encara recomanar\u00e9 la instal\u00b7laci\u00f3 d&#039;un altre navegador, ja que perqu\u00e8 la propera eina funcioni necessitareu habilitar les galetes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(Si ja teniu instal\u00b7lats diversos navegadors, no cal que n&#039;instal\u00b7leu un de nou, nom\u00e9s feu servir un de diferent de l&#039;habitual. Abans de comen\u00e7ar, aneu a la configuraci\u00f3 i esborra tot l&#039;historial de cerca i les galetes).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Instal\u00b7leu l&#039;extensi\u00f3 del navegador SEOQuake<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Un cop h\u00e0giu instal\u00b7lat\/obert el navegador alternatiu, aneu a <a href=\"https:\/\/www.seoquake.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.seoquake.com\/<\/a> i feu clic a l&#039;enlla\u00e7 per afegir l&#039;extensi\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aquesta eina gratu\u00efta us donar\u00e0 informaci\u00f3 molt m\u00e9s detallada sobre els vostres competidors. (Podeu obtenir informaci\u00f3 m\u00e9s detallada si obriu un compte de pagament, per\u00f2 per als nostres prop\u00f2sits no \u00e9s necessari).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Cerca les teves frases clau preseleccionades<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Introdu\u00efu les paraules clau i les preguntes preseleccionades a Google d&#039;una en una i compareu els resultats (al vostre nou navegador amb SEO Quake instal\u00b7lat).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mireu no nom\u00e9s quins llocs web de la compet\u00e8ncia apareixen als resultats, sin\u00f3 tamb\u00e9 <em>tipus<\/em> de resultats. <\/p>\n\n\n\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__align-left uagb-block-2915a331\"><h5 class=\"uagb-notice-title\">Important!<\/h5><div class=\"uagb-notice-text\"><p>Recordeu que els resultats de la cerca s\u00f3n espec\u00edfics per a la ubicaci\u00f3 i l&#039;idioma! Assegureu-vos de configurar l&#039;idioma i el pa\u00eds a la configuraci\u00f3 de la cerca de Google abans de comen\u00e7ar.<\/p><p><a href=\"https:\/\/woosimon.com\/ca\/3-tricks-to-see-google-search-results-from-different-locations-without-a-vpn\/\">Com veure els resultats de la cerca de Google des de diferents ubicacions &gt;<\/a><\/p><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Analitzar els resultats<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">La dada clau que ens preocupa \u00e9s la &quot;puntuaci\u00f3 de dificultat de la paraula clau&quot;:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"708\" height=\"122\" src=\"https:\/\/woosimon.com\/wp-content\/uploads\/2020\/12\/image-3.png\" alt=\"\" class=\"wp-image-26311\" srcset=\"https:\/\/woosimon.com\/wp-content\/uploads\/2020\/12\/image-3.png 708w, https:\/\/woosimon.com\/wp-content\/uploads\/2020\/12\/image-3-300x52.png 300w\" sizes=\"auto, (max-width: 708px) 100vw, 708px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En teoria, com m\u00e9s baixa sigui la puntuaci\u00f3, m\u00e9s f\u00e0cil hauria de ser entrar a la primera p\u00e0gina de resultats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No vagis nom\u00e9s amb el m\u00e9s baix! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En primer lloc, \u00e9s nom\u00e9s una estimaci\u00f3 i, en segon lloc, hi ha altres factors importants que haur\u00edeu de tenir en compte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fes una ullada als millors resultats del lloc web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Els 3 primers llocs s\u00f3n els immobles principals, aquests reben el 70% dels clics. Val la pena mirar tots els resultats, per\u00f2. Encara hi ha prou gent que es despla\u00e7a m\u00e9s avall per fer que aquests llocs tamb\u00e9 siguin valuosos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Els 3 primers resultats d&#039;aquesta cerca van ser:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"553\" src=\"https:\/\/woosimon.com\/wp-content\/uploads\/2020\/12\/image-5.png\" alt=\"\" class=\"wp-image-26313\" srcset=\"https:\/\/woosimon.com\/wp-content\/uploads\/2020\/12\/image-5.png 608w, https:\/\/woosimon.com\/wp-content\/uploads\/2020\/12\/image-5-300x273.png 300w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">(Si sou un instructor de Pilates de parla anglesa a Barcelona, aquests resultats s\u00f3n una bona not\u00edcia per diversos motius als quals parlarem en breu).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per\u00f2 primer, alguns consells generals sobre com veure els resultats:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Els resultats s\u00f3n rellevants?<\/strong><br><br>En aquest exemple, els resultats s\u00f3n per a Pilates i entrenament personal <em>en un Estudi<\/em>. Aix\u00f2 podria ser exactament el que esteu oferint, de manera que 100% \u00e9s rellevant. <br>Potser, per\u00f2, est\u00e0s oferint la formaci\u00f3 a l&#039;aire lliure o a casa de la gent, aix\u00ed que hi ha una gran difer\u00e8ncia. <br>Heu de seguir cercant m\u00e9s termes per esbrinar si les diferents combinacions donen resultats diferents. Potser Google ha apr\u00e8s que la majoria de les persones que cerquen Pilates i entrenament personal volen fer-ho en un estudi. Per tant, Google opta per mostrar nom\u00e9s els resultats de l&#039;estudi. Alternativament, pot ser simplement que no s&#039;ofereix cap alternativa, o almenys cap que tingui bons llocs web...<br><\/li>\n\n\n\n<li><strong>Quant &quot;Oomf&quot; tenen les p\u00e0gines?<\/strong><br><br>El connector SEOQuake us permet canviar quins par\u00e0metres es mostren mitjan\u00e7ant la configuraci\u00f3 de la part superior esquerra. Personalment em concentro en el seg\u00fcent:<br><strong>G = \u00edndex de Google:<\/strong> El nombre de p\u00e0gines diferents del lloc indexades per Google. <br>M\u00e9s gran no sempre vol dir millor, per\u00f2 si es tracta de moltes p\u00e0gines de contingut d&#039;alta qualitat, s\u00ed.<br><strong>L\/LD = Enlla\u00e7os externs:<\/strong>&nbsp;(A la p\u00e0gina espec\u00edfica\/lloc sencer respectivament)<br>En termes generals, com m\u00e9s enlla\u00e7os millor, tot i que dep\u00e8n d&#039;on provenen \/ si s\u00f3n genu\u00efns o pagats.<\/li>\n\n\n\n<li><strong>Edat = Antiguitat del lloc web:<\/strong><br>De nou, en general, un lloc web antic ser\u00e0 m\u00e9s dif\u00edcil de competir amb totes les coses iguals. D&#039;altra banda, podria estar obsolet i abandonat.<br><strong>F = M&#039;agrada de Facebook:<\/strong> Aquesta mesura \u00e9s una mica menys fiable, per\u00f2 d\u00f3na una idea molt aproximada de la participaci\u00f3 a les xarxes socials. Tanmateix, \u00e9s espec\u00edfic de la p\u00e0gina individual i no del lloc en conjunt i sembla que dep\u00e8n de com es configura la p\u00e0gina.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Utilitzant aquests resultats com a exemple, observeu que els dos primers llocs els ocupa el mateix lloc web: The Studio BCN.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00f2 podria significar que s\u00f3n la m\u00e0xima autoritat en el tema i els mestres de SEO, o al contrari que hi ha molt poca compet\u00e8ncia i \u00e9s un accident afortunat per part seva... Malauradament, no hi ha respostes senzilles a l&#039;hora de fer aquest tipus d&#039;investigaci\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A partir de la baixa puntuaci\u00f3 de la compet\u00e8ncia de paraules clau i de les baixes puntuacions dels par\u00e0metres de SEOQuake, posaria els meus diners perqu\u00e8 fos un accident afortunat. Una investigaci\u00f3 posterior revela que, malauradament, The Studio BCN acaba de tancar (gr\u00e0cies a Covid19) i el propietari es va traslladar a Anglaterra, de manera que no ocupar\u00e0 els primers llocs durant molt de temps, independentment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Els llocs n\u00famero 3 i 4 tamb\u00e9 estan ocupats per dues p\u00e0gines diferents del mateix lloc: BeYogaBcn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una ullada a les estad\u00edstiques mostra que aquesta p\u00e0gina t\u00e9 molt m\u00e9s &quot;Oomf&quot; que The Studio. \u00c9s molt m\u00e9s antic, t\u00e9 moltes m\u00e9s p\u00e0gines i molts m\u00e9s enlla\u00e7os entrants. El m\u00e9s probable \u00e9s que l&#039;estudi hagi obtingut els 2 primers llocs, ja que el lloc BeYoga nom\u00e9s est\u00e0 en castell\u00e0 i catal\u00e0. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recordeu que tinc l&#039;idioma de cerca definit com a resultats en angl\u00e8s i estic cercant termes en angl\u00e8s. Crec que definitivament hi hauria una bona possibilitat de reclamar un lloc a la part superior amb una p\u00e0gina en angl\u00e8s correctament optimitzada. Tot i que hi haur\u00e0 menys gent que cerqui en angl\u00e8s, Barcelona \u00e9s prou gran i internacional com per convertir-la en un n\u00ednxol que val la pena.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Abans de deixar-vos portar massa, recordeu que heu de repetir aquest proc\u00e9s per a totes les diferents combinacions de paraules clau que heu creat per a la vostra llista curta abans de prendre decisions finals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mapes, fragments i m\u00e9s...<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Realment aquests s\u00f3n temes per a articles separats en si mateixos, per\u00f2 val la pena esmentar-los breument aqu\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A la part superior de la p\u00e0gina de cerca trobareu diferents tipus de resultats segons el tipus de cerca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si tens un negoci local, \u00e9s molt important registrar-te <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google My Business<\/a>, i figura a Google Maps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Observeu tamb\u00e9 els enlla\u00e7os a Trip Advisor i Yelp.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"552\" src=\"https:\/\/woosimon.com\/wp-content\/uploads\/2020\/12\/image-4.png\" alt=\"\" class=\"wp-image-26312\" srcset=\"https:\/\/woosimon.com\/wp-content\/uploads\/2020\/12\/image-4.png 668w, https:\/\/woosimon.com\/wp-content\/uploads\/2020\/12\/image-4-300x248.png 300w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Si veneu productes en l\u00ednia, registreu-vos <a href=\"https:\/\/www.google.com\/retail\/solutions\/merchant-center\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Merchant Center<\/a> per maximitzar les vostres possibilitats d&#039;apar\u00e8ixer als resultats de compres destacats com aquests:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"455\" height=\"295\" src=\"https:\/\/woosimon.com\/wp-content\/uploads\/2020\/12\/image-7.png\" alt=\"\" class=\"wp-image-26316\" srcset=\"https:\/\/woosimon.com\/wp-content\/uploads\/2020\/12\/image-7.png 455w, https:\/\/woosimon.com\/wp-content\/uploads\/2020\/12\/image-7-300x195.png 300w\" sizes=\"auto, (max-width: 455px) 100vw, 455px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3 es mostra un &quot;Fragment enriquit&quot;, una caracter\u00edstica molt cobejada que de vegades apareix a la part superior dels resultats, normalment per a una consulta informativa. Quan Google troba una p\u00e0gina que respon molt b\u00e9 a la vostra pregunta, pot ser que us serveixi una d&#039;aquestes. Aconseguir un d&#039;aquests llocs no \u00e9s f\u00e0cil, per\u00f2 sens dubte \u00e9s possible si realment coneixeu el vostre camp, escriviu b\u00e9, trieu la pregunta adequada i feu una bona feina per estructurar la p\u00e0gina.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"662\" height=\"355\" src=\"https:\/\/woosimon.com\/wp-content\/uploads\/2020\/12\/image-6.png\" alt=\"\" class=\"wp-image-26315\" srcset=\"https:\/\/woosimon.com\/wp-content\/uploads\/2020\/12\/image-6.png 662w, https:\/\/woosimon.com\/wp-content\/uploads\/2020\/12\/image-6-300x161.png 300w\" sizes=\"auto, (max-width: 662px) 100vw, 662px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Posa-ho en pr\u00e0ctica<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Per tant, aquests s\u00f3n els conceptes b\u00e0sics de la recerca de paraules clau per a propietaris de petites empreses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bloqueja unes quantes hores al calendari i aplica aquests senzills passos al teu producte o servei.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un cop tingueu la vostra llista final, assegureu-vos de consultar la meva guia sobre l&#039;optimitzaci\u00f3 de les vostres p\u00e0gines per a les paraules clau i les frases escollides!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voleu ajuda addicional amb la recerca de paraules clau i l&#039;optimitzaci\u00f3 de motors de cerca per al vostre lloc web? Nom\u00e9s cal que envieu-me una l\u00ednia a <a href=\"mailto:simon@woosimon.com\" target=\"_blank\" rel=\"noreferrer noopener\">simon@woosimon.com<\/a>, estic segur que puc ser \u00fatil!<\/p>\n\n\n\n<div class=\"wp-block-ugb-spacer ugb-spacer ugb-e8fcced ugb-spacer--v2 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-spacer--inner\"><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>In this Quick Guide to Keyword Research for Small Business Owners we&#8217;re going to look at: What are keywords? Why are they important for the success of your website? How to choose the right keywords? What are the best free keyword research tools? What are Keywords? As the name suggests, keywords refer to the most [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[122],"tags":[123,133],"class_list":["post-26302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-tips","tag-keyword-research","tag-seo-intro"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Keyword Research for Small Business Owners - WooSimon<\/title>\n<meta name=\"description\" content=\"Why is Keyword Research for Small Business Owners so Important? What are keywords? How to choose the right ones? What are the best free tools\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woosimon.com\/ca\/keyword-research-for-small-business-owners\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keyword Research for Small Business Owners - WooSimon\" \/>\n<meta property=\"og:description\" content=\"Why is Keyword Research for Small Business Owners so Important? What are keywords? How to choose the right ones? What are the best free tools\" \/>\n<meta property=\"og:url\" content=\"https:\/\/woosimon.com\/ca\/keyword-research-for-small-business-owners\/\" \/>\n<meta property=\"og:site_name\" content=\"WooSimon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WooSimonWeb\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/WooSimonWeb\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-15T18:42:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-24T15:06:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/woosimon.com\/wp-content\/uploads\/2020\/12\/Keyword-Research.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Simon Whyatt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@simon_whyatt\" \/>\n<meta name=\"twitter:site\" content=\"@simon_whyatt\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Simon Whyatt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/woosimon.com\\\/keyword-research-for-small-business-owners\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/woosimon.com\\\/keyword-research-for-small-business-owners\\\/\"},\"author\":{\"name\":\"Simon Whyatt\",\"@id\":\"https:\\\/\\\/woosimon.com\\\/#\\\/schema\\\/person\\\/38f6b2be00e744795e9061a75136c46a\"},\"headline\":\"Keyword Research for Small Business Owners\",\"datePublished\":\"2020-12-15T18:42:36+00:00\",\"dateModified\":\"2022-11-24T15:06:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/woosimon.com\\\/keyword-research-for-small-business-owners\\\/\"},\"wordCount\":3358,\"commentCount\":1,\"image\":{\"@id\":\"https:\\\/\\\/woosimon.com\\\/keyword-research-for-small-business-owners\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/woosimon.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/Keyword-Research.jpg\",\"keywords\":[\"keyword research\",\"SEO Intro\"],\"articleSection\":[\"SEO Tips\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/woosimon.com\\\/keyword-research-for-small-business-owners\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/woosimon.com\\\/keyword-research-for-small-business-owners\\\/\",\"url\":\"https:\\\/\\\/woosimon.com\\\/keyword-research-for-small-business-owners\\\/\",\"name\":\"Keyword Research for Small Business Owners - WooSimon\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/woosimon.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/woosimon.com\\\/keyword-research-for-small-business-owners\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/woosimon.com\\\/keyword-research-for-small-business-owners\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/woosimon.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/Keyword-Research.jpg\",\"datePublished\":\"2020-12-15T18:42:36+00:00\",\"dateModified\":\"2022-11-24T15:06:28+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/woosimon.com\\\/#\\\/schema\\\/person\\\/38f6b2be00e744795e9061a75136c46a\"},\"description\":\"Why is Keyword Research for Small Business Owners so Important? 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