{"id":26287,"date":"2021-01-26T18:06:10","date_gmt":"2021-01-26T17:06:10","guid":{"rendered":"https:\/\/woosimon.com\/?p=26287"},"modified":"2022-11-30T09:39:51","modified_gmt":"2022-11-30T08:39:51","slug":"how-to-write-content-for-your-website-that-will-rank-in-google","status":"publish","type":"post","link":"https:\/\/woosimon.com\/ca\/how-to-write-content-for-your-website-that-will-rank-in-google\/","title":{"rendered":"Com escriure contingut per al vostre lloc web que es classificar\u00e0 a Google"},"content":{"rendered":"<p>En aquest article, veurem com escriure contingut optimitzat per a SEO per al vostre lloc web.<\/p>\n\n\n\n<p>Les imatges boniques, la gran interf\u00edcie d&#039;usuari i la velocitat de la p\u00e0gina tamb\u00e9 s\u00f3n importants, per\u00f2 \u00e9s el contingut escrit el que far\u00e0:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Determineu si el vostre lloc web apareix als resultats de la cerca<\/strong><\/li>\n\n\n\n<li><strong>Converteix el visitant en un client que paga<\/strong><\/li>\n<\/ol>\n\n\n\n<p>En aquesta guia, ens centrarem en l&#039;aspecte de l&#039;optimitzaci\u00f3 del motor de cerca. (Tot i que en realitat hi ha for\u00e7a encreuament entre els dos).\u00a0<\/p>\n\n\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-1  uagb-block-530b6dfa\"\n\t\t\t\t\tdata-scroll= \"1\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTaula de continguts\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap\">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#5-essential-steps-to-write-content-for-your-website-that-converts\" class=\"uagb-toc-link__trigger\">5 passos essencials per escriure contingut per al vostre lloc web que es converteixi<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#1-define-your-mission-statement-usp\" class=\"uagb-toc-link__trigger\">1. Definiu la vostra Declaraci\u00f3 de Missi\u00f3\/USP<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#2-do-keyword-research\" class=\"uagb-toc-link__trigger\">2. Feu recerca de paraules clau<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#3-scope-out-the-competition\" class=\"uagb-toc-link__trigger\">3. Ampliar el Concurs<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#4-find-the-longtail\" class=\"uagb-toc-link__trigger\">4. Troba el &quot;Longtail&quot;<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#5-optimise-your-writing-for-seo-mobile\" class=\"uagb-toc-link__trigger\">5. Optimitzeu la vostra redacci\u00f3 per a SEO i m\u00f2bil<\/a><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#conclusion\" class=\"uagb-toc-link__trigger\">Conclusi\u00f3<\/a><\/ul><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">5 passos essencials per escriure contingut per al vostre lloc web que es converteixi<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Definiu la vostra Declaraci\u00f3 de Missi\u00f3\/USP<\/h3>\n\n\n\n<p>\u00c9s essencial que definiu el punt de venda \u00fanic del vostre producte o servei.<br><br><strong><em>Qu\u00e8 \u00e9s el que fa especial el vostre producte o servei?<\/em><\/strong><br><strong><em>Per qu\u00e8 la gent hauria de triar el vostre producte o servei abans que els de la compet\u00e8ncia?<\/em><\/strong><br><br>Si ja tens clients, \u00e9s una bona idea fer-los una enquesta per saber per qu\u00e8 t&#039;han triat. De vegades poden identificar avantatges que doneu per fets per\u00f2 que, de fet, us diferencien.<br><br>Si no podeu respondre aquestes preguntes, heu de pensar molt b\u00e9 sobre el vostre pla de negoci.\u00a0<br><br><a href=\"https:\/\/woosimon.com\/ca\/how-to-find-a-niche-for-your-business-online\/\">Llegiu la meva guia detallada per trobar un n\u00ednxol en l\u00ednia per al vostre negoci aqu\u00ed<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Feu recerca de paraules clau<\/h3>\n\n\n\n<p>Coneixeu el vostre producte o servei per dins i per fora. Sabeu exactament qu\u00e8 fa, com funciona, com es diu... Potser no els vostres clients potencials!<\/p>\n\n\n\n<p>Per tant, sigui quin sigui el vostre n\u00ednxol, heu de fer &quot;Recerca de paraules clau&quot; per esbrinar:<\/p>\n\n\n\n<p><strong>Quins termes utilitzen realment la gent per cercar productes o serveis com el vostre?<\/strong><br><strong>Quin tipus de demanda hi ha pel vostre producte o servei?<\/strong><\/p>\n\n\n\n<p>Creeu una llista tan llarga com sigui possible de termes de cerca que els clients potencials puguin utilitzar per trobar el vostre lloc web.<br><a href=\"https:\/\/woosimon.com\/ca\/keyword-research-for-small-business-owners\/\">Llegiu la meva guia completa per a la recerca de paraules clau per a petites empreses aqu\u00ed<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Ampliar el Concurs<\/h3>\n\n\n\n<p>El teu negoci no existeix en el buit. Cal esbrinar:<br><br><strong><strong>Hi ha altres llocs web que ofereixen els mateixos productes i serveis?\u00a0<\/strong><br><strong>Els vostres USP s\u00f3n realment USP o els competidors ofereixen el mateix (o millor) producte o servei?\u00a0<\/strong><br><\/strong><br>Busqueu la llista de paraules clau i frases que heu creat al pas 2 i mireu qu\u00e8 surt als resultats.<br><br><strong>Recordeu!<\/strong> <br>R. Google ofereix resultats molt personalitzats, aix\u00ed que canvieu al mode d&#039;inc\u00f2gnit perqu\u00e8 el vostre historial de cerca i de navegaci\u00f3 no influeixi en els resultats.<br>B. Els resultats depenen de la ubicaci\u00f3 i varien molt segons el pa\u00eds, la ciutat i fins i tot el carrer on es trobi l&#039;usuari en aquell moment.<br><br>Aquest \u00faltim no \u00e9s un problema si el vostre lloc web \u00e9s per a una empresa local, de fet, \u00e9s un avantatge. Tanmateix, si teniu previst orientar-vos a nivell nacional o internacional, heu d&#039;aprendre a fer-ho <a href=\"https:\/\/woosimon.com\/ca\/3-tricks-to-see-google-search-results-from-different-locations-without-a-vpn\/\">veure resultats de cerca de diferents ubicacions<\/a>.<br><br>Intenta fer una valoraci\u00f3 dels llocs web que apareixen a la primera p\u00e0gina dels resultats.<br>S\u00f3n competidors? Qu\u00e8 tan poderosos s\u00f3n? Qu\u00e8 tan diferents s\u00f3n els resultats per a diferents termes?<br><br><a href=\"https:\/\/woosimon.com\/ca\/keyword-research-for-small-business-owners\/\">Obteniu m\u00e9s informaci\u00f3 sobre com investigar la vostra compet\u00e8ncia aqu\u00ed<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Troba el &quot;Longtail&quot;<\/h3>\n\n\n\n<p>La compet\u00e8ncia \u00e9s dura. Entrar a la primera p\u00e0gina de Google, i molt menys als primers resultats, amb la frase clau &quot;Mitjons de senderisme&quot;, per exemple, seria un repte. <br><br>Els llocs establerts tenen &quot;Autoritat de domini&quot;. Moltes ressenyes positives, enlla\u00e7os entrants i comparticions a les xarxes socials. <br><br>El vostre nou lloc web brillant que diu &quot;Definitivament, els millors mitjons de sempre, segons mi&quot; no va directament al n\u00famero 1. Heu de colar-vos per la porta del darrere. Podeu fer-ho orientant-vos a combinacions de paraules clau menys habituals per a les quals hi hagi menys compet\u00e8ncia.<br><br><em>&quot;Mitjons de senderisme colorits fets amb llana d&#039;alpaca sostenible&quot;<\/em> seria un exemple de consulta de cerca &quot;cua llarga&quot;. <br><br>Aquestes consultes de cerca nom\u00e9s representen un petit percentatge del volum total de cerques. Per\u00f2 com que hi ha entre 5 i 6 mil milions de cerques a Google al dia, un petit percentatge pot ser m\u00e9s que suficient per mantenir una petita empresa. <br><br>Amb el temps, a mesura que la vostra empresa va guanyant reputaci\u00f3 amb aquests clients de cua llarga, podreu comen\u00e7ar a pujar per l&#039;escala i augmentar gradualment la vostra quota de mercat.<br><br>Important: heu de satisfer realment les consultes llargues a les que us orienteu. No proveu de classificar-se com a &quot;Mitjons de senderisme colorits fets amb llana d&#039;alpaca sostenible&quot; tret que tingueu mitjons de senderisme de colors fets amb llana d&#039;alpaca sostenible per vendre!<br><br><a href=\"https:\/\/woosimon.com\/ca\/keyword-research-for-small-business-owners\/\">Per obtenir una visi\u00f3 m\u00e9s detallada de com orientar la cua llarga, consulteu la meva guia sobre recerca de paraules clau<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Optimitzeu la vostra redacci\u00f3 per a SEO i m\u00f2bil<\/h3>\n\n\n\n<p>Un cop h\u00e0giu decidit la vostra frase de paraula clau, heu d&#039;optimitzar el vostre text per a Google.<br><br>Un bon SEO consisteix a estructurar el vostre contingut escrit d&#039;una manera clara i f\u00e0cil d&#039;entendre. Fer-ho ajuda tant els humans com els robots de cerca a entendre qu\u00e8 vol dir el vostre contingut.\u00a0<br><br>No hi ha cap substitut per tenir un producte o servei de primera qualitat i escriure contingut original atractiu i interessant. Tanmateix, podeu ajudar a Google (i als lectors) a trobar el vostre contingut incloent les vostres paraules clau a:<br><br><strong>&gt; El t\u00edtol de la teva p\u00e0gina o publicaci\u00f3 (i l&#039;url slug)<\/strong><br><strong>&gt; Primer par\u00e0graf del text<\/strong><br><strong>&gt;Extracte \/ meta descripci\u00f3<\/strong><br><strong>&gt; Encap\u00e7alaments i subt\u00edtols<\/strong><br><strong>&gt;T\u00edtols de les imatges i text alternatiu<\/strong><br><strong>&gt; En algun lloc al mig i prop del final<\/strong><br><br>No feu un \u00fas excessiu de la vostra frase de paraula clau, o podr\u00edeu ser penalitzat per &quot;Omplir paraules clau&quot;.<br><br>A m\u00e9s, recordeu que molts visitants escanejaran el vostre lloc web als seus tel\u00e8fons m\u00f2bils. Eviteu utilitzar moltes frases llargues i par\u00e0grafs ininterromputs. Intenteu ser relativament conc\u00eds i dividiu el text amb molts subt\u00edtols i vinyetes.<br><br><a href=\"https:\/\/woosimon.com\/ca\/5-seo-writing-tips-for-wordpress-pages-and-posts\/\">Assegureu-vos de llegir la meva guia completa per escriure contingut amigable amb SEO aqu\u00ed<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3<\/h2>\n\n\n\n<p>Aquest article ofereix una visi\u00f3 general dels factors SEO m\u00e9s importants a tenir en compte a l&#039;hora d&#039;escriure contingut per al vostre lloc web.<\/p>\n\n\n\n<p>Abans de tocar el teclat, assegureu-vos de consultar els meus articles m\u00e9s detallats. <\/p>","protected":false},"excerpt":{"rendered":"<p>In this article, we&#8217;re going to look at how to write SEO optimised content for your website. Beautiful images, great UI, and page speed are important too, but it is the written content that will: In this guide, we&#8217;re going to focus on the Search Engine Optimisation aspect. 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